Skims, Chevrolet, Blockchains, Heritage Grocers Group…
Skims, Chevrolet, Blockchains, Rappi… and other brands targeting the U.S. consumer right now.
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Skims, Chevrolet, Blockchains, Rappi… and other brands targeting the U.S. consumer right now.
Mexican Culture is all the rage in the United States and globally. Brands are leveraging and accelerating this trend. An example of this is Tequila Don Julio’s new global brand campaign. We asked Christina Choi – Senior Vice President – Tequila, Gin, and Breakout Growth Brands at Diageo, to understand how she leverages the strong influence of Mexican culture. Nicola Heckles, Vice President of Marketing Global, Smirnoff at Diageo, provides an additional example.
Shell, Don Julio, Freeway Insurance, Bimbo…and other brands targeting the U.S. consumer right now.
Los Angeles Tourism & Convention Board, PEPSI® and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Jameson Irish Whiskey, Porsche, Pronovias and other brands targeting the U.S. consumer right now.
Marketers and media execs from the Portada network provide 5 takeaways from the recent Cannes Lions 2023 festival. Read what Entravision’s Juan Saldivar, NUMATEC’s Giuliano Stiglitz, and We are All Human’s Claudio Romo have to say.
Toty by Sofía Vergara, Señorial and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Jeremy Arditi, the Miami-based executive recently promoted to Co-CEO of Teads, has interesting views on the key drivers moving the global digital marketing industry. Portada caught up with Arditi and learned about his views on the ChatGPT threat/opportunity, Teads’ growth and revenue breakdown, and more…
Here are some tips to choose the right partnerships, build up relationships, and leverage them for a successful brand activation.
Red Stripe, PepsiCo, Ford… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Pepsi & Frito-Lay, L’Oréal… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Prada Group, Adobe, Tajín… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Mercedes Benz, Pluto TV, The Aspen Group, Keurig Dr. Pepper – Nutrabolt, L’Oreal, McDonald’s … and other brands targeting the U.S. consumer right now
Emblem Health, Neiman Marcus, Gatorade, Jennie-O, Coca Cola… and other brands targeting the U.S. consumer right now.
Herbalife, Stella & Chewy, Cincoro Tequila, Jaguar……. and other brands targeting the U.S. consumer right now.
Audible, Bazooka Candy Brands, Mastercard …and more brands targeting the Latin American consumer right now. Check our prior Sales Leads columns.
Carl Friedrik, Pepsi™, Lyft … and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Lexus, Realogy Holdings Corp., Miss Dior… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
While Centers of Multicultural Marketing Excellence certainly fulfill their function as specialized units for best practices and research, they are also sometimes mocked by insiders as consulting units that do not have decision-making power. This is not the case of Dish’s Hispanic Center of Excellence, Alfredo Rodriguez, Vice President, Latino Center of Excellence at DISH Network tells Portada. “DishLATINO is a brand and a product. A P&L focused mindset drives all acquisition, retention, programming & product initiatives.”, he asserts.
Kia, Lenovo, The Estée Lauder Company … and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.