08:00 am
Registration Opens – Networking
Los Angeles
May 23, 2023
Overview
Effective growth marketing in the United States makes it imperative for marketers to fully realize that America is a multicultural and diverse country. At the Marketing in Multicultural America Summit, at the Luxe Sunset Boulevard Hotel, key brand practitioners will be providing insights on specific facets of the role of marketing in a multicultural United States, including:
- Multicultural consumer insights
- Contextual targeting and efficiency of multicultural targeted advertising
- E-Commerce marketing and the Hispanic consumer
- Creative in multicultural advertising
- Video marketing
- Audio media, and more.
At the Summit, we will also unveil Portada’s 20th ANNIVERSARY INSIGHTS REPORT: MARKETING IN MULTICULTURAL AMERICA. The exhaustive report will include the aggregated results of a survey of brand marketers about multicultural marketing growth expectations, growth drivers, obstacles, and more.
If you are interested in ATTENDING OR PARTICIPATING, please email us at [email protected] .
08:25 am
Welcome – Introduction
08:30 am
HEADLINE INTERVIEW:
Margie Bravo, Multicultural Strategist, Nestlé interviewed by Guillermo Pérez, Chief Creative Officer, Digo Hispanic Media
Breakfast served
09:00 am
PresentatIon of PORTADA INSIGHTS REPORT: MARKETING IN MULTICULTURAL AMERICA
09:20 am
Marketing in Multicultural America: PASSION POINT ENTERTAINMENT
MODERATOR: Marcelino Myares Jr., Managing Partner, Arenas Group
SPEAKERS: Carlos Salcines, VP Multicultural Marketing, Warner Bros. Pictures and
Faby Torres, SVP, CMO Energy Drinks / Hispanic Business Unit Marketing
09:50 am
Marketing in Multicultural America: PASSION POINT SPORTS
MODERATOR: Hugo Pimienta, VP Brand Alliances, Major League Soccer
SPEAKERS: Brandi Miranda Johnson, Senior Manager Diversity Marketing, Kia America, Erik Thomas, Director Experiential Marketing, Hyundai Motor America and Esther Gonzales, Director Sponsorships & Experiential Marketing, AT&T
10:20 am
Marketing in Multicultural America: THE CRITICAL ROLE OF DATA
Ariela Nerubay, CMO, Curacao and Elizabeth Barrutia – Founder & CEO – BARU Advertising
11:00 am
Networking:
Snacks and Refreshments
11:45 am
Adjournment
About US
Founded in 2003, Portada is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.
© 2019 PORTADA – ALL REGISTERED
