200+
1:1 MEETINGS
1
COLLABORATIVE KNOWLEDGE- SHARING SESSION
150+
DECISION MAKERS
1
RESEARCH SPOTLIGHT
2
BRAND CHALLENGES
Club 51 México
In-person in Mexico City: 8:00 am – 2:30 pm (Mexico City time) Virtual: 10:55 am – 3:00 pm EST
IN-PERSON in Mexico City: Senior brand marketing executives and solution providers will gather in Mexico City for presentations (broadcast to virtual participants) and dynamic workshops, a VIP lunch function and other in-person networking activities.
VIRTUAL: Portada Live will be a hybrid experience with content and interactive knowledge-sharing/brand marketer challenge sessions and 1:1 meetings for globally based participants.
¿POR QUÉ GUSTA PORTADA LIVE?
“Muy positivo. Temas interesantes, actuales y speakers con gran expertise. Igualmente, los 1:1 con colegas de la industria nos permite compartir experiencias, ampliar nuestro network y desarrollar nuevas ideas.” — Alejandro Santa Martínez, Digital Marketing & Ecommerce Leader Latinoamérica, Philips
MARKETING SERVICES SUPPLIERS
Portada Live offers marketing services suppliers including agencies, tech-platforms, media and sports/entertainment properties a very cost effective and time efficient route to new business through access to pre-qualified brand marketing decision makers.
Please fill out the below and we will send you more information about our Portada Live exclusive in-person and/or virtual, depending on your preferences, Brand Marketer Knowledge Sharing and Networking Event.
BRAND MARKETERS
Portada Live gives you a unique opportunity to meet new marketing solution providers of your choice. You will also learn how “best-of-breed” brands are leveraging marketing technologies and get cutting-edge insights about marketing to the diverse U.S. consumer.
Please fill out the below and we will send you more information about our by invitation only Portada Live exclusive Brand Marketer Knowledge Sharing and Networking Event.
BUILD NEW PARTNERSHIPS AND GAIN KEY INTELLIGENCE IN ONLY 6 HOURS!
Through a combination of bespoke workshops, pre-scheduled 1:1 meetings, and collaborative knowledge-sharing sessions, Portada Live will provide attendees an ideal platform to gain new business and intelligence. Check out the below agenda from the last Portada Live, CDMX and virtual event on April 13, 2023. Plus, watchthis VIDEO of a prior edition.
MORNING
MIDDAY-EARLY AFTERNOON
BRAND MARKETER CHALLENGE: Using Generative and Predictive AI to Excel in Consumer Experience
Speakers:
Raul Sandoval, Gen AI & Innovation Middle Americas Zone, AB InBev in conversation with
Lizeth López Arreygue, Enterprise Client Partner Latam, Shutterstock
IN-HOUSING ADVERTISING: Can Brands Solve it all?
Fireside chat:
Karolina Tuszewicka, Head of Media, Latam, HP Inc. interviewed by Marcelo Fiore, Director of Business Development Americas, USA & Latam, Latcom
CTV AND HYBRID CONNECTED MEDIA IN LATIN AMERICA: The Audiences are There, But When Will Advertisers Be? Speakers: Ana Lorena Bravo, Head of Digital Paid Media, BBVA Mexico, Santiago Cortes, Head of Sales, Samsung Ads and Jonathan Scarpetta, Media Director, PepsiCo, Mexico FoodsModerator: Daniel Rascon, Digital Product Director, Havas Media Group
BRANDS AND PURPOSE: To talk the talk and to walk the walk
Speakers:
Jose Luis de la Vega, Head of Marketing Communications LATAM North & Caribbean, Ericsson
and Vivian Rodal Rubio, Marketing Director, Subway
Moderator: tba
VIP 1:1 MEETINGS
One-on-One Meetings with pre-screened brand (and media agency executives) of your choice.
WORKSHOPS:
Select a workshop that fits your needs:
1. MARKETING LEISURE AND WELLBEING TO THE MEXICAN CONSUMER: NEW TRENDS AND CHALLENGES Brand Leaders: Cristina Pacheco, Senior Director, Field Marketing, Caribbean & Latin America, Marriott and Georgina Dominguez, Shopper Strategy Head Consumer Healthcare Mexico, Sanofi; Solution Provider: Ricardo Izquierdo Mejia, Growth Partner, Adcademy
2. BUILDING AND MARKETING MASS CONSUMER LOYALTY PROGRAMS IN LATIN AMERICA Brand Leaders: Roberto Muñoz, Head of Digital & Commercial Femsa Digital, Eduardo Marin Cambranis, Subdirector Marketing para Segmentos de Alto Valor, Patrocinios y Eventos, Scotiabank and Anais Espinosa, Lider Programas de Lealtad, Holcim México
3. GAINING ACTIONABLE INSIGHTS FROM SOCIAL LISTENING TOOLS Brand Leaders: Victor Arce, Director Field Social Media, Marriott and Santiago Duran, Senior Marketing Services Manager, Riot Games; Solution Provider: Tatiana Johnson, CEO, Marketing Venture
4. LAUNCHING AND MARKETING A MAJOR E-COMMERCE OPERATION IN MEXICO: WHAT YOU NEED TO KNOW Brand Leaders: Pepe Camargo, E-commerce Expert, Michel Capuano, MD Marketing Latam, Fedex and Marine Gamrouguian, Head of Digital Product, Havas
5. ESTABLISHING AN OMNI CHANNEL ATTRIBUTION SYSTEM FOR A MAJOR CONSUMER FACING COMPANY Brand Leaders: Jessica Tapia, Digital Sales Sr. Manager, Scotiabank and Richard Marquez, Trade Marketing Lead, CHC Sanofi
PREMIUM EVENT PARTNERS
Partnership Opportunities
Are you interested in business development packages including a number of guaranteed meetings with brand marketing executives, speaking and/or branding opportunities?
Access for Senior Brand Marketers
Are you a brand marketer? You could be eligible for a complimentary VIP pass.
About US
Founded in 2003, Portada is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.
© 2019 PORTADA – ALL REGISTERED