Lauren Scrima, NYCFC’s Head of Marketing, innovatively engages casual fans in New York’s competitive sports market, leveraging City Football Group resources and full-funnel strategies for audience growth and loyalty.
President Donald Trump announced that he will again postpone enforcement of the TikTok sale-or-ban. Mid-term a ban or sale, without including the coveted TikTok algorithm, to a new U.S. owner is likely. 10 questions and their answers by brand, media agency and music industry experts, interviewed by Portada.
The Premios Portada 2025 finalists have been announced! Top Latin American marketing campaigns and initiatives compete across six categories. Winners will be revealed on April 10 at Portada Live CDMX.
New research reveals 97% of executives must maximize revenue in two years or face financial consequences. AI and data integration emerge as key solutions.
