Latest News & Analysis
People en Español expands offerings to bicultural Latina with English-language “Chica”
As marketers are asking for more quality content targeting acculturated Hispanic women, media properties are taking notice. Time Inc.’s People en Español announced the launch of “Chica”, a new english-language digital and print content offering targeting the bi-cultural Latina woman.
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Kraft’s programmatic push includes Hispanic
What: CPG Giant Kraft is already leveraging the vast amount of data it has through a data management platform (DMP) and programmatic advertising. The programmatic push includes efforts to reach the … [Read More...]
How Target incorporates Multicultural Insights into major Marketing Campaigns
Haworth Marketing + Media is a Minneapolis headquartered and employee owned media buying and planning agency. Its clients include retail giant Target. How is multicultural marketing being taken … [Read More...]
NuvoTV buys Fuse Network, gains Distribution Clout
What: SiTV Media, Inc. , NuvoTV´s parent company, has reached an agreement with The Madison Square Garden Company to acquire Fuse Network for US$ 226 million in cash, a 15% equity stake in the … [Read More...]
Hoy Chicago enters Broadcast business with MundoFox Partnership
WHAT: Hoy Chicago is entering broadcasting with the upcoming launch of Hoy Noticias MundoFox 13, a Spanish-language daily newscast in partnership with MundoFox. WHY IT MATTERS: Print and digital … [Read More...]
Portada’s Buzz Barometer: US Hispanics – State Farm and Comcast lead the ranking
PR Experts and Marketers pay attention! We are Introducing the Portada Buzz Barometer. Each month we will be highlighting the companies among the main marketers targeting the U.S. Hispanic consumer … [Read More...]
Radio Apps provide missing link to Hispanics
National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the … [Read More...]
Are Hispanic Newspapers growing? Yes! Here are 3 Examples
Radio Apps provide missing link to Hispanics
