
The telco giant just made a major investment in the global soccer tournament. Nick Kelly assesses the opportunity and discusses plans for the activation.
Jackie Puente was recently appointed as the first millennial USHCC Board Chair. Throughout her career, Ms. Puente has been a translator between public, private, and nonprofit entities to promote sustainable and equitable growth. We interviewed her to understand her views on the growth of the United States Hispanic Chamber of Commerce (USHCC) and the opportunities and challenges ahead.
Leveraging premium Hispanic inventory through cultural precision fosters trust, authenticity, and deeper connections with US Hispanic audiences. Experts highlight the role of data-driven insights, high-quality media, and owned platforms in achieving meaningful engagement.
Digital media and content expert Rafael Carranza, an ex-Amazon and Microsoft executive, shares insights on integrating Gen AI into content creation workflows.