Just in time for Cinco de Mayo, Gran Centenario introduces its first U.S. multi-platform campaign, “Don’t Be A Gringo,” encouraging Americans to move beyond cultural clichés and embrace genuine Mexican traditions, flavors, and spirit.
An interview with Portada Los Angeles Summit speaker Karolina Tuszewicka, who leads media strategy and activation for both D2C and B2B initiatives for HP in North America and Latin America.
Toyota’s Cynthia Barreras explains the 4RunnerLandia campaign and contest. The rationale and expectations for the campaign, and more…
Restaurant loyalty is under pressure as 33% of U.S. diners switched favorite restaurants due to food quality and value concerns.
