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FIFA Adds Women’s Soccer Strategy
For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.
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Nielsen has published its yearly Video 360 Report, meant to help marketers and advertisers understand audiences' motivations and behaviors around today's dynamic video landscape.
#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment
Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.
