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Photo: James Cridland

It’s all Video Buying! Hispanic Agencies and Vendors prepare for TV-Video Convergence

04/10/2014 By

“We have video buyers and we are about to enter another Video Upfront. You won’t talk about the TV Upfronts anymore,” says SMG Multicultural’s Marla Skiko. Portada’s Digital Media Correspondent Susan Kuchinkas on how agencies and digital marketing vendors are preparing for the TV-Video convergence in the Hispanic market. Will DSP’s buy TV Spots?  Will there a pricing convergence? And more…

nTrigue’s Keisha Andrews: “Media has changed due to digital media and how multicultural consumers self-identify”

04/21/2014 By

Nombramientos

Changing Places: Xavier Mantilla, Alex Sanchez, Oscar Castro,Claudia L. Mercado,Jose Andres Martinez…

04/21/2014 By

Online Video Forum: Puig, McDonald’s, Melia and Avaya added! Early Bird extended until this Friday!

04/21/2014 By

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Sales Leads: Kellogg’s, nTrigue, Maxwell House, Volaris, Best Western, GO Veggie! …

04/21/2014 By

Opera Mediaworks expands to reach Hispanics after integrating Hunt Mobile

04/16/2014 By

Univision introduces TheFlama.com, its first English-language video channel

04/15/2014 By

Scott Dadich

Send in Your Questions for Wired Editor-in-Chief Scott Dadich!

04/14/2014 By

Nombramientos

Changing Places: Alexandra Villoch,Orlando Castelblanco,Rick Osterloh,Silvia Prado,Charlotte Koh

04/14/2014 By

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Sales Leads: SATA Airlines, Coca-Cola, Timberland, Smirnoff, Taco Bell…

04/14/2014 By

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Sounding Off: Mike Caprio “Jump Starting Innovation”

04/11/2014 By

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TV-Video Convergence

It's all Video Buying!

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Portada’s Buzz Barometer: US Hispanics – State Farm and Comcast lead the ranking

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Radio Apps provide missing link to Hispanics

03/26/2014 By

National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the … [Read More...]

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