For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.
Nielsen has published its yearly Video 360 Report, meant to help marketers and advertisers understand audiences' motivations and behaviors around today's dynamic video landscape.
#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.
Download Latest Issue