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Freedom launches Unidos with a circ. of 323,000, its first Hispanic project
Freedom Communications, the company led by Aaron Kushner, who is big believer in print media, is launching Unidos en el Sur de California, a new Spanish-language weekly newspaper for Southern California. The new newspaper with a circ. of 320,000 plus is scheduled to debut Friday March 21. Since it was acquired by a private equity Group, Freedom Communications is practically the only major U.S. media company who is heavily investing in expanding its print media properties. This is the first Hispanic specific project they are undertaking.
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Is content targeting acculturated Latinas good enough? Hispanic Media Buyers answer
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