What type of marketing agencies are coveted by potential buyers which ones are not?
Publicis acquired Lotame. Is it a defensive move, like the IPG acquisition by OMG, or does it really have a chance to strengthen its data ecosystem and gain a competitive advantage?
An interview with Cailin Bula of Austin, TX, headquartered advertising agency THIRD EAR.
Rommel Valencia of Mexico’s Multimedios Group shares insights on strategic partnerships, U.S. Hispanic audience content consumption, and monetization strategies in the digital space.
