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AB InBev Awards U.S. Media Account to Dentsu Aegis Network
Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.
BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.
Marketers Use Social Media to Boost Sponsorships: ANA STUDY
Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).
