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Photo: James Cridland

It’s all Video Buying! Hispanic Agencies and Vendors prepare for TV-Video Convergence

“We have video buyers and we are about to enter another Video Upfront. You won’t talk about the TV Upfronts anymore,” says SMG Multicultural’s Marla Skiko. Portada’s Digital Media Correspondent Susan Kuchinkas on how agencies and digital marketing vendors are preparing for the TV-Video convergence in the Hispanic market. Will DSP’s buy TV Spots?  Will there a pricing convergence? And more…

TV-Video Convergence



Kraft’s programmatic push includes Hispanic

What: CPG Giant Kraft is already leveraging the vast amount of data it has through a data management platform (DMP) and programmatic advertising. The programmatic push includes efforts to reach the … [Read More...]

Daisy Terrazas-Cole

How Target incorporates Multicultural Insights into major Marketing Campaigns

Haworth Marketing + Media is a Minneapolis headquartered and employee owned media buying and planning agency. Its clients include retail giant Target. How is multicultural marketing being taken … [Read More...]

Fuse TV

NuvoTV buys Fuse Network, gains Distribution Clout

What: SiTV Media, Inc. , NuvoTV´s parent company, has reached an agreement with The Madison Square Garden Company to acquire Fuse Network for US$ 226 million in cash, a 15% equity stake in the … [Read More...]


Hoy Chicago enters Broadcast business with MundoFox Partnership

WHAT: Hoy Chicago is entering broadcasting with the upcoming launch of Hoy Noticias MundoFox 13, a Spanish-language daily newscast in partnership with MundoFox. WHY IT MATTERS: Print and digital … [Read More...]


Portada’s Buzz Barometer: US Hispanics – State Farm and Comcast lead the ranking

PR Experts and Marketers pay attention! We are Introducing the Portada Buzz Barometer. Each month we will be highlighting the companies among the main marketers targeting the U.S. Hispanic consumer … [Read More...]

Photo: Sean Mac Entee. Licence CC.

Radio Apps provide missing link to Hispanics

National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the … [Read More...]

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