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2013 HISPANIC MARKETING CHALLENGES: REACH BICULTURAL AUDIENCES,AND GET SOCIAL MEDIA RESOURCES

Hyperlocal Digital Strategies: How “Mobilecultural” Advertising Can Make or Break a Campaign

02/25/2015 By

In the first article of our Hyperlocal Digital Strategies  series presented by MAXPOINT, Amy Gittelman, General Manager, National Agency Sales, at MAXPOINT, analyzes how marketers should use mobile to target multicultural audiences.

Machinima strikes deal with Vimeo for exclusive Vimeo On Demand

02/26/2015 By

Do Agencies Like the ComScore-Kantar Partnership?

02/25/2015 By

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Sales Leads: MundoFox, Kellogg’s, Mi Pueblo Foods….

02/23/2015 By

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Changing Places: Beatriz Mallory, Rene Alegria, Sharon Cleary, Franz Río de la Loza…

02/23/2015 By

LINKAGE: Everything Becomes Even More Digital – Time Inc, Adidas, Luxury Brands…

02/19/2015 By

Ringing in Havas’ Year of Content

02/19/2015 By

Social Media Darling Snapchat to be Valued at up to US$ $19 Billion in Funding Round

02/18/2015 By

Los Angeles Times and Jose Antonio Vargas Create #EmergingUS to Explore Multicultural America

02/18/2015 By

FIFA Extends World Cup Rights for Telemundo and FOX to 2026, But Will Qatar 2022 be Played in Winter?

02/17/2015 By

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Changing Places: Oscar Mendoza, Daija Arias, Maria Cristina Rios…

02/17/2015 By

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#Portada14

Analysis: Will Marketer owned Media stretch Consumer Trust to a Breaking Point?

11/20/2014 By

It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.

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2015 Soccer Marketing Guide

DOWNLOAD: 2015 Soccer Marketing Guide!

02/20/2015 By

We are happy to publish the 2015 Soccer Marketing Guide, a must-have Guide for Soccer Marketing and Sports Marketing Professionals! Key Content includes: - The Top 2015 Soccer Marketing … [Read More...]

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WPP Acquires Stake in Comscore, Announces Global Partnership with Kantar

02/17/2015 By

What: ComScore has announced a strategic alliance with WPP's data investment management division, Kantar to boost the companies' cross-platform audience and ad measurement capabilities outside of … [Read More...]

honda astronaut

Honda Invites Parents to Let Their Kids Dream Big

02/09/2015 By

Honda and Orcí remind parents that the CR-V crossover SUV is big enough for their boldest dreams. Honda launched a new campaign, aimed at the Hispanic market, for its 2015 Honda CR-V. The one-minute … [Read More...]

USA AMERICAN FOOTBALL SUPER BOWL

Sports Marketing Bits: NBC Universo launches with Super Bowl, The Ads Social Media Buzz, WPP’s bet…

02/02/2015 By

Lots of news on the Sports Marketing side with yesterday's Super Bowl match ads, NBC Universo launching, WPP betting big on Sports Marketing Firm Sports Capital and beinSports taking U.S. ad sales … [Read More...]

into woods

Will YouTube Movie Marketing Replace TV?

01/28/2015 By

YouTube and other social media channels could make TV buys less critical, as Millennial consumers move to over-the-top viewing. Strike Social, a preferred marketing developer for YouTube platforms, … [Read More...]

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One more Latin MCN: FAV! Network launches with Emiliano Saccone as COO

01/20/2015 By

What: Founded by a team of private investors and CEO Alejandro Burato, digital entertainment company FAV! Network has oficially launched across the Americas. The company also announced the … [Read More...]

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