Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.

The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada's Data & Content Marketing Forum in NYC on April 3.

Pulpo is about to announce three new sub-brands that will help expand the company's services beyond just media. The rebranding will help Pulpo to advance even more its Hispanic-targeted advertising solutions.