Tracy (Bussan) Doyle, SVP, Brands in Culture, Diageo North America leads the Brands in Culture at the alcoholic beverages giant. Doyle explains the rationale for the recently announced FIFA 2026 Soccer World Cup sponsorship. She also provides insights about the structure of her Brands in Culture team.
Salvador Padron, Global VP Marketing, Don Julio. provided details about Diageo’s Don Julio plans for activation at the 2026 Men’s Soccer World Cup.
Alex Ames, Senior Director of Creative and Content, Coca-Cola and Stephanie Eaddy, Senior Director of Cultural Marketing, The Coca-Cola Company tell Portada about the ins and outs of the new campaign, originally launched in Argentina 20 years ago.
Claudia Contreras, CMO of PPG Comex, talks about disruption, color innovation, and marketing strategies in the digital era.
An interview with Portada Los Angeles Summit speaker Karolina Tuszewicka, who leads media strategy and activation for both D2C and B2B initiatives for HP in North America and Latin America.
Toyota’s Cynthia Barreras explains the 4RunnerLandia campaign and contest. The rationale and expectations for the campaign, and more…
Lauren Scrima, NYCFC’s Head of Marketing, innovatively engages casual fans in New York’s competitive sports market, leveraging City Football Group resources and full-funnel strategies for audience growth and loyalty.
Ubaldo Aguirre shares Unilever Food Solutions’ omnichannel strategy, leveraging AI, personalization, and brand experiences to transform food marketing.
An interview with Cailin Bula of Austin, TX, headquartered advertising agency THIRD EAR.
Tori Keichinger, VP and head of Marketing at Century 21 Real Estate, LLC, tells Portada about the different elements and the key rationale for the campaign.
Elizabeth Calvillo, Sr. Marketing Manager of Midea Mexico, shares the brand’s growth strategy, its consumer-centric approach, and the expansion of its sales channels.
TCA’s Sabeena Mannan provides insights on the latest trends for the activation of full-funnel marketing strategies.
The telco giant just made a major investment in the global soccer tournament. Nick Kelly assesses the opportunity and discusses plans for the activation.
Constellation Brands’ Rene Ramos discusses evolving soccer marketing strategies, addressing fragmentation, sponsorship challenges, and impactful future investments for Modelo and Corona.
Ricardo Aspiazu, Senior Vice President – Creative & Brand Design at Verizon, has conceived many Latino-insights-driven brand campaigns. Find out how these campaigns impact Verizon’s overarching marketing activations.
UPDATE February 17, 2025. The presidents of Honda and Nissan announced separately that their respective companies would not be merging. Nissan and Honda spend more than US $800 million a year in advertising in the U.S. While the merger is unlikely to happen in the short term, the analysis of the drivers for the merger and its marketing implications shed light on where Nissan, Honda and other players are situated in the competitive U.S. automotive market. How would the merged company have conducted its marketing and sponsorship strategy? Who are their current agencies and marketing service providers? Nine questions and their answers.
Pedro Araujo, SVP of Marketing and Brand at Orlando City SC (MLS) and Orlando Pride (NWSL), talks about the ins and outs of his marketing strategy.
Portada interviewed Randy Gudiel, SVP Media Director at Orci on his plans for 2025.
Opella’s sustainable initiatives, led by Georgina Domínguez, focus on circular economy principles like reducing waste, and transforming materials into community resources. They are being implemented for the first time in Mexico and are on their way to be rolled out globally.
Plata Card, a company that offers credit cards, cashback, and BNPL services with a focus on high-quality service for Mexico’s underserved population, seeks to redefine the financial experience of the Mexican consumer. Marketing and Communications Director Andrea Vidales explains how the company bets on growth through technology, inclusion and personalized customer service.