José Bello, Dana Bonkowski, Darcy Bowe, Cynthia Dickson, David Queamante and Jessica Roman are agency executives with decades of experience in marketing and advertising. Their insights shed valuable light on how to best approach multicultural marketing in this moment of uncertainty.
The Confederation of North, Central American and Caribbean Association of Football (Concacaf) announced that supplier of branded lubricants and automotive services Valvoline will be a key sponsor of the 2019 Concacaf Gold Cup. We talked to Tim Ferrell, Valvoline Vice President, Brand Equity & Consumer Marketing, about why the brand decided to sponsor this specific soccer tournament.
To leverage the UEFA Champions League, Pepsico launched a 360º campaign spanning 13 Latin American countries featuring some of the sport’s greatest household names.
One-third of Toyota’s Corolla buyers are Hispanic, and the company expects this number to grow by targetting young Latino’s via emotional connections and a multi-channel strategy.
First Insight has released the results of a study that examined the shopping behavior of U.S. and U.K. consumers, and found that millennials are still the biggest contributors to the success of certain retail models.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
What: Portada talked with Kevin Thompson, Chief Marketing Officer Sotheby’s International Realty Affiliates LLC about the global firm’s recent triumphs…
Including information from over three million consumers, BrandZ, a consumer-focused source of brand equity knowledge and insight, has released the 2019 Top 100 Most Valuable US Brands report.
PortadaMX will take place in less than two weeks at Casa Lamm, on October 17. The thought-provoking agenda includes essential marketing topics such as influencers, app-marketing and Fintech.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.
Ariela Nerubay, CMO of Curacao, talked to Portada about the evolution of the company and how its new services will cater to Hispanics’ every need in a more effective way.
A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.
We looked at the top 15 online retail sites by visitors in the US in June of this year and how they scored in number of visitors.
Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called “smart contracts”. Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”
