Brand Marketing

Facebook & Netflix Are The Brands Generating Most Positive Word of Mouth Among Millennials

What: Facebook and Netflix resulted YouGov BrandIndex’s 2017 brands generating the most positive word of mouth among millennials. Why it matters: Lane Bryant, a plus-size retailer, gained the most in positive word of mouth generation among millennials over the past year. YouGov BrandIndex has released 2016-2017 WOM (word of mouth) ranking among Millennials in the US. Taking the first and second […]


Mazda’s VP of Marketing Russell Wager: “The First Stage of our Hispanic Campaign will be in Japanese.”

In an effort to reach Hispanic consumers that align directly with the Mazda brand goals, Mazda, for the first time, is investing in an all-new marketing campaign tailored to the Hispanic market that will launch this week. Mazda is the second major automotive company, Chrysler being the other one,  that has announced a Hispanic specific campaign in the last month. Portada interviewed Mazda’s […]


App Marketing Driven by Video, Balance Between Branding and Performance

According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.


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BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.