Houston Dynamo Bets On Game Day Experience to Engage Fans
We talked to Lexie Sidney, Director of Strategic Marketing for the MLS Houston Dynamo, about the team’s marketing strategies for growth and the challenges it faces in the sports market.
Brand Marketing
Interview with Nivea Mexico: “As a brand we have not exploited the full potential of the Real Madrid platform”
We talked to Pablo Sánchez, NIVEA Men, Shower, Sun, and Intimate Brand Manager in Mexico, about the company’s international campaign in alliance with Real Madrid, and why the brand chose soccer as its sporting ally.
Mazda’s VP of Marketing Russell Wager: “The First Stage of our Hispanic Campaign will be in Japanese.”
In an effort to reach Hispanic consumers that align directly with the Mazda brand goals, Mazda, for the first time, is investing in an all-new marketing campaign tailored to the Hispanic market that will launch this week. Mazda is the second major automotive company, Chrysler being the other one, that has announced a Hispanic specific campaign in the last month. Portada interviewed Mazda’s […]
App Marketing Driven by Video, Balance Between Branding and Performance
According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.
BRAND MARKETING RESEARCH: Majority Say Lack of Diversity At Agencies Impedes Creativity
Check out our new roundup for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Chrysler Brand Launches “Hero” Campaign for Hispanic Market
Chrysler unveils its’ latest brand campaign “Hero,” specifically developed and created for Hispanic market, for the all-new minivan Chrysler Pacifica.Spot will air in top Hispanic markets including Chicago, Dallas, Houston, Los Angeles, Miami and more.
Luxury Travel-PH&R’s Robert Van Ness: “In our Florida Campaign, we targeted High Intent Consumers and Saw a Dramatic Increase in Revenue”
Portada talked to Robert Van Ness, Executive Vice President of Americas Preferred Hotels & Resorts about how the brand’s marketing strategies within the Luxury travel market.
Crown Imports’ John Alvarado: “You Need to Be on Every Platform to Reach Young Sports Fans”
Portada talked to John Alvarado, Crown Imports Senior Director of Brand Marketing, and a member of Portada’s Sports Marketing Board, about how his company’s brands target young U.S. sports fan.
10 Golazo Award Finalists will Pitch their Campaigns to Brown Forman, Visa and Heineken Jury Members at #PortadaLat
This week nine executives will pitch their campaign to a highly specialized jury to become PortadaLat’s Golazo Award winner, at 12:00 on June 7, at the Hyatt Regency Miami Hotel.
New Study Highlights Importance of Word-of-Mouth in Driving Brand Relevance
A recent study highlights the importance of popularity — being talked about and recommended by others — in driving the success of leading brands across categories today.
BRAND MARKETING RESEARCH: 54% of Online Shoppers Follow Brands on Facebook
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Coca Cola’s Alban Dechelotte: “It’s Natural to Celebrate eSports Fans no differently than any other Passion Point.”
Portada talked to Alban Dechelotte, Senior Entertainment Marketing Manager at The Coca-Cola Company, about why brands should start investing in eSports.
SOCCER.COM Relaunches Web Platform To Capitalize on 2018 World Cup Opportunity
Portada spoke to JP Carter, CMO at SOCCER.COM, about the site’s new image and why now was the right moment to renew its look, before the 2018 World Cup marketing strategies start.
BRAND MARKETING RESEARCH: 68% of Consumers Have Felt Connection with Brand
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
#PortadaLat Speaker-Pablo Chiozza of Latam Airlines: “Our New Low Cost Strategy Will Translate into Fare Decreases of Up to 40%”
Pablo Chiozza, Sr. VP USA, Canada & Caribbean, Latam Airlines Group will be one the many major executives present at PortadaLat. Portada interviewed Chiozza to ask him about Latam’s new low-cost strategy, the use of marketing tech to acquire new customers and more.
#PortadaLat Speaker-PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”
Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath is going to be one of the highlights at our ninth annual PortadaLat conference next month in Miami. In his keynote speech on June 8, Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.
How Tecate Uses Silvester Stallone to Target Boxing Fans Nationwide
Portada talked to Gustavo Guerra, brand director of Tecate Equity in Heineken U.S., about how the beer brand is going after the major U.S. market through sports sponsorships.
Tecate, Heineken’s Second Mexican Brand, Goes Global
Mexican beer Tecate will be sold in 70 markets worldwide.
Marketer Interview: Avocados from Mexico Eyes Sports Marketing Opportunities
Ivonne Kinser, Digital Strategy & Innovation director at Avocados From Mexico, talked to Portada about the brand’s upcoming marketing strategies, and how sports might be among them.
Inside State Farm’s Los Asegurados Hispanic Social Campaign
“Our State Farm sitcom, Los Asegurados, will be uploaded periodically for the next couple of months (through April) on the State Farm Latino Facebook and Twitter pages. We know that Hispanics over index on social, which is why an online video series is a great way to reach this community,” Patty Morris, Director of Branded Content at State Farm tells Portada. Morris provides more detailed explanations about the insurer’s Hispanic Milennial social video Campaign.
