How RCI Uses Online Reviews to Improve Communications, Build Credibility and Grow Sales
RCI is finding new ways to leverage online reviews to improve customer communications, build market credibility and increase sales.
Brand Marketing
6 Experts Answer: How Can Multicultural Marketing Insights Make General Campaigns More Effective?
José Bello, Dana Bonkowski, Darcy Bowe, Cynthia Dickson, David Queamante and Jessica Roman are agency executives with decades of experience in marketing and advertising. Their insights are a valuable light in this moment of uncertainty around how to best approach multicultural marketing.
BrandZ Reveals the 2019 Top 100 Most Valuable US Brands
Including information from over three million consumers, BrandZ, a consumer-focused source of brand equity knowledge and insight, has released the 2019 Top 100 Most Valuable US Brands report.
PortadaMX Agenda Enhanced by New Influencer Marketing Panel
PortadaMX will take place in less than two weeks at Casa Lamm, on October 17. The thought-provoking agenda includes essential marketing topics such as influencers, app-marketing and Fintech.
Consumer Insights Roundup: 38% of Latinos Believe the American Dream Is Dead, 43% Millennials Make Purchases After TV Ads…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Which Factors Determine Latinas’ Expenditures and Shopping Behaviors?
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
Consumer Insights Roundup: 38% of Consumers Believe that Brands Are Primarily Responsible for Ensuring Brand Safety, 31% of US Consumers Will Watch the US Open
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Barça Makes Its Mark In Mexico and Continues Global Initiative
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
Brick-and-Mortar Retailers Striking Gold with Mobile-Phone Messaging
Brick-and-mortar retailers are flocking to mobile phone, SMS, geofencing, Bluetooth and GPS technology as they discover new and powerful ways to communicate with consumers inside and outside of their stores. Interviewee: Gatorade’s Tiago Pinto.
GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY
Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.
Curacao’s Ariela Nerubay: “We Embrace the Reality of New Consumers, Which is ‘We Buy Because We Aspire to a Better Life'”
Ariela Nerubay, CMO of Curacao, talked to Portada about the evolution of the company and how its new services will cater to Hispanics’ every need in a more effective way.
Consumer Insights Roundup: Hispanics Expected to Spend More than Average Shoppers During B2S Season
A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.
Macy’s Online Visitors Decline as Kohl’s Moves Up in June 2018 Rankings
We looked at the top 15 online retail sites by visitors in the US in June of this year and how they scored in number of visitors.
Block Chain Poised to Revolutionize Brands’ Connections with Customers
Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called “smart contracts”. Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”
Consumer Insights Roundup: Choice Sequence Impacts Purchasing, Podcasting Engagement Soars
A summary of the most exciting recent research in brand marketing and consumer behavior in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
The New Got Milk Campaign: 4 Cultural Attunement Insights
The unprecedented growth of the US multicultural population is calling all marketers into action; by analyzing how experienced companies deal with the cultural attunement question, we can gain helpful insights as to the most effective ways to approach it.
5 Things You Need to Know About World Cup Marketing: Canvas, UM, Horizon Weigh In
With the FIFA World Cup 2018 about to start, Portada touched base with members of the Agency Star Committee to find out how to make the best of the media opportunity. Interviewees: UM’s David Queamante, Horizon’s Karina Dobarro, and Canvas Worldwide’s Cynthia Dickson. Russia 2018 is not just a sports competition; for brands and agencies worldwide, every soccer match is an opportunity to target audiences through an important passion point.
L’Oréal, Allstate, Coty and Many More Share Their Experience with Portada’s Council System Membership
Portada has officially launched its Council System. The five different council units already met once virtually during the first quarter and in-person at Portada Miami in mid-April. The next in-person meetings will be at Portada New York and Portada Mexico. Check out what the brand marketing member executives have to say about the experience so far!
GlobalWebIndex: 7 Out of 10 Adult Internet Users Purchase Products Online Each Month
GWI Commerce has presented GlobalWebIndex’s latest analysis of e-commerce behavior and engagement levels. This survey will help marketers understand the evolving dynamics of how people of all ages choose and purchase products online.
MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing
In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé’s Margie Bravo and NFL’s Marissa Fernandez about what’s next in marketing and how to prepare for what the future brings.
