200+
1:1 MEETINGS
1
COLLABORATIVE KNOWLEDGE- SHARING SESSION
150+
DECISION MAKERS
1
RESEARCH SPOTLIGHT
2
BRAND CHALLENGES
April 13, 2023 | Portada Live CDMX will be a hybrid experience:
In-person in Mexico City: 11:45 am – 6 pm (Mexico City time)
Virtual: 2:15 pm – 6:30 pm EST
IN-PERSON in Mexico City: Senior brand marketing executives and solution providers will gather in Mexico City for presentations (broadcast to virtual participants) and dynamic workshops, a VIP lunch function and other in-person networking activities.
VIRTUAL: Portada Live will be a hybrid experience with content and interactive knowledge-sharing/brand marketer challenge sessions and 1:1 meetings for globally based participants.
MARKETING SERVICES SUPPLIERS
Portada Live offers marketing services suppliers including agencies, tech-platforms, media and sports/entertainment properties a very cost effective and time efficient route to new business through access to pre-qualified brand marketing decision makers.
Please fill out the below and we will send you more information about our Portada Live exclusive in-person and/or virtual, depending on your preferences, Brand Marketer Knowledge Sharing and Networking Event.
BRAND MARKETERS
Portada Live gives you a unique opportunity to meet new marketing solution providers of your choice. You will also learn how “best-of-breed” brands are leveraging marketing technologies and get cutting-edge insights about marketing to the diverse U.S. consumer.
Please fill out the below and we will send you more information about our by invitation only Portada Live exclusive Brand Marketer Knowledge Sharing and Networking Event.
BUILD NEW PARTNERSHIPS AND GAIN KEY INTELLIGENCE IN ONLY 6 HOURS!
Through a combination of bespoke workshops, pre-scheduled 1:1 meetings, and collaborative knowledge-sharing sessions, Portada Live will provide attendees an ideal platform to gain new business and intelligence. Watch this VIDEO of a prior edition.
MIDDAY-EARLY AFTERNOON
Afternoon
CMO PANEL: Opportunities and Challenges for Marketing in Mexico in 2022 and Beyond
Speakers:
-Eduardo Angulo, CMO, Nutrition Lead Latam, Unilever
-Claudia Contreras, CMO, Head of Marketing – Mobile Experience, Samsung Electronics México
– Enrique C. Kornish Stanton, CMO, BBVA México
Moderator:
Carlos Sosa, Sr. Director Ad Sales and Digital, Paramount
VIP 1:1 MEETINGS
One-on-One Meetings with pre-screened brand marketing executives of your choice.
Participants collaboratively share knowledge with the brand marketing leaders in the Portada Council System.
INNOVATION IN ADVERTISING: New Approaches in Consumer Journey Advertising
Speakers:
-Ricardo Llaguno, Customer Experience Lead Latam, Henkel
-Mike Stanczak, VP Sales Enterprise, AcuityAds
Moderator:
-Seraj Bharwani, Chief Strategy Officer, AcuityAds
-Ricardo Llaguno, Customer Experience Lead Latam, Henkel
KNOWLEDGE-SHARING: Leveraging MarTech for Brand Growth
Speakers:
–Bibiana Diaz, Head of Data Driven Media, Dentsu
-Fernando Juarez, CEO Tech Partners (a Numatec Company)
-Ricardo Rey Forero, Draftline Intl & Consumer MAZ Director, Anheuser-Busch
Moderator:-Jonathan Scarpetta, Media Director, PepsiCo, Mexico Foods
VIP 1:1 MEETINGS
One-on-One Meetings with pre-screened brand (and media agency executives) of your choice.
WORKSHOPS:
Select a workshop!
–Devising an e-commerce marketing strategy for a global brand leader in Latin America Brand Leader: Jose Camargo, Digital & Ecommerce Director, lululemon; Solution Provider: tba
– Innovation in advertising: How native advertising can substantially help meet branding and peformance objectives
Brand Leader: Ethel Gonzalez, CBG eCommerce Channel Marketing Manager LATAM, 3M; Solution Provider:Alonso Perez Fernandez, Sales Director, Taboola
–Fueling lead generation with insights from social listening. Leticia Gomez, Directora de Comunicacion y Relaciones Publicas, baz super app; Solution Provider: tba
– How Latin American CPG’s can make the most out of online marketplaces Brand Leader: Luis Pedro Estrada, Media Consumer Shoppper Director, Latam OU, The Coca Cola Company tba Solution Provider: tba
– Understanding the streaming explosion-optimization strategies for media buyers. Brand Leader: Javier de Anda, Sr. Media Measurement Manager, Media PMF, Pepsico Mexico Foods; Research Provider: Jose Luis Espinosa, Sales Manager Latam, Comscore; Solution provider: tba
– Growth Marketing: Solution approaches for a Mexican mass market financial services provider. Brand Leaders: Deyanira Vazquez, Directora de Marca, baz super app. and David Fierro, Chief Growth Officer, baz super app. Solution Provider: tba
ADVERTISING: Using Data Science to Deliver Real World Outcomes
Speakers:
-Juliano Marques, Growth Marketing Director, Scotiabank
-Alejandro Olascoaga, Marketing Director Latam, Didi
– Alejandro Ventura, International Business Development Manager, Shutterstock
EVENT PARTNERS
Partnership Opportunities
Are you interested in business development packages including a number of guaranteed meetings with brand marketing executives, speaking and/or branding opportunities?
Access for Senior Brand Marketers
Are you a brand marketer? You could be eligible for a complimentary VIP pass.
About US
Founded in 2003, Portada is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.
© 2019 PORTADA – ALL REGISTERED
