Passion Point Marketing

How Will Experiential Marketing Evolve in a Post-Covid World? MasterCard and Scotiabank Weigh In

12/13/2020

A question that is keeping experiential marketers up at night is what form events and experiential marketing will have once the world returns to normal. Michael Goldstein, VP and Head of Sponsorships North America, Mastercard and Michael Tasevski, VP, Global Sponsorship at Scotiabank and other brand marketers provide their points of view. KPIs to measure virtual events success and more

Pantaya acquired by Hemisphere Media Group

d2H Partners Buys Arenas Group Reflecting the Rise of OTT and DR

12/12/2020

d2h Partners has acquired the Arenas Group, the first Hispanic entertainment marketing agency of its kind in Hollywood, The transaction reflects the rise of OTT marketing and Direct Response in movie and entertainment marketing.

Esports Update: YouTube Leads VOD, Facebook Takes Over Mobile Streaming and More Trends

03/29/2020

YouTube is the leading platform for esports videos on demand (VOD), according to 2019 data provided by Stream Hatchet. Meanwhile, Facebook is the number one

How the WSL Uses Social Media to Engage the Non-Endemic Surf Fan

03/05/2020

The World Surf League (WSL) ranks third among sports leagues in social interactions and video views, behind just the NFL & NBA. Tim Greenberg, Chief

Consumer Loyalty: Puntos Colombia’s Roberto Muñoz Shares Insights on Loyalty Programs

03/04/2020

We discussed consumer loyalty with Roberto Muñoz, Head of Travel at Puntos Colombia. In this insightful interview, Muñoz shares ideas and learnings about loyalty programs.

Esports Update: Longer Airtime Does Not Mean More Hours Watched

03/04/2020

GDQ was January’s most-watched e-sports tournament. A look at the streaming figures also reveals that longer airtime does not always mean fans will spend more

Destination Marketing in Latin America, How Hilton’s Isaias Araiza Plays the Game

02/11/2020

At the 2019 Portada Event in Mexico City, we had an insightful Q&A session with Isaias Araiza, Manager, Destination Marketing LATAM at Hilton. He shares

Brand Marketer Choice: Why International Soccer Sponsorships May Be Better Bets Than MLS

02/06/2020

Americans’ interest in soccer both as active participants in soccer matches as well as in fandom is growing at a high rate. Therefore, the brand

How Scotiabank Pursues Global Audiences According to Sponsorships VP Mike Tasevski

02/05/2020

Scotiabank’s sponsorships in Canada and Latin America are focused on sports passion points like hockey and soccer, as well as arts & culture. How do

Insider: What is the Size of Latido Music’s Stake in reVOLVER Podcasts?

01/31/2020

The podcast advertising market is becoming a force to be reckoned with. In fact, marketers are projected to spend over US $1 billion by 2021

Esports Update: YouTube Gaming Leads High Growth Mobile Streaming Space

01/30/2020

YouTube Gaming was the clear leader in the esports mobile streaming space in 2019. Although gamers tend to use highly sophisticated hardware for their training

Social Media’s Evolving Role: 4 Opportunities for Travel and Lifestyle Brands

01/27/2020

Social media plays an ever-changing role for marketers. The strategy’s strength is in the ability to humanize your brand by engaging with the consumer. And

How Gepp-PepsiCo Engages Mexican Consumers with Storytelling

01/09/2020

Daniel Galvan Duque, Marketing Director for Flavored CSD’s at Gepp PepsiCo Mexico tells Portada about their Consumer Engagement Cycle for reaching audiences through meaningful experiences,

US Holiday Consumer Behavior, Data Privacy, Female Soccer and More Consumer Insights

11/25/2019

A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.

Caribbean Hispanics and Baseball: How to Connect In and Outside the U.S.

11/14/2019

For brands interested in connecting with the Caribbean Hispanics in the U.S., baseball could represent the right platform to start a long-term consumer-brand relationship.

INTERVIEW: Visa’s Sponsorship of the USWNT is a Win in the Long Run

10/27/2019

Visa’s sponsorship reached it’s first big win after the U.S. Women’s National Team won the World Cup back in June. Now, the financial company is going for more.

Interview On Why Toyota Chose a Mexican Soccer Legend to Connect with Hispanics

10/14/2019

We talked to Terry Sell, national truck manager at Toyota Motor North America, about Toyota’s recent soccer campaign featuring Jorge Campos. Through “Choose the Toughest Field”, the car company has managed to reach out to three audiences: Hispanics, soccer fans, and car lovers.

Ernesto Echeverri, Marketer at LATAM Airlines, Explains Why Airlines Scramble to Keep Up as Google Flights Disrupts Online Ticket Sales

08/26/2019

Airlines are scrambling to keep up and compete in new ways in response to what one brand manager says is Google Flights’ complete disruption of the business of directing consumers to the best flights online.

No Man Is an Aisle: Hispanic Grocery Shopping Insights and Why We Should Stop Separating Ethnic Foods at Supermarkets

08/18/2019

For years, large chains have targeted Hispanic grocery shoppers by adding a special aisle with items from their home countries. These days, diversity and globalization demand a more integrated approach.

Brands Engaging Consumers through Sports

Women’s Sports and Brands: the Seismic Shift Expands

06/24/2019

Brands are connecting with a broader range of women’s sports on a greater level than ever. With the US Women’s National Team competing in Women’s World Cup in France, WNBA, WTA and AVP in full swing, opportunities for marketing through women’s sports are at peak time.

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April, 13, 2023

September 28, 2023