Passion Point Marketing

Experiential Marketing

How Will Experiential Marketing Evolve in a Post-Covid World? MasterCard and Scotiabank Weigh In

A question that is keeping experiential marketers up at night is what form events and experiential marketing will have once the world returns to normal. Michael Goldstein, VP and Head of Sponsorships North America, Mastercard  and Michael Tasevski, VP, Global Sponsorship at Scotiabank and other brand marketers provide their points of view. KPIs to measure virtual events success and more

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Brands Engaging Consumers through Sports

Women’s Sports and Brands: the Seismic Shift Expands

Brands are connecting with a broader range of women’s sports on a greater level than ever. With the US Women’s National Team competing in Women’s World Cup in France, WNBA, WTA and AVP in full swing, opportunities for marketing through women’s sports are at peak time.

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