A question that is keeping experiential marketers up at night is what form events and experiential marketing will have once the world returns to normal. Michael Goldstein, VP and Head of Sponsorships North America, Mastercard and Michael Tasevski, VP, Global Sponsorship at Scotiabank and other brand marketers provide their points of view. KPIs to measure virtual events success and more
d2h Partners has acquired the Arenas Group, the first Hispanic entertainment marketing agency of its kind in Hollywood, The transaction reflects the rise of OTT marketing and Direct Response in movie and entertainment marketing.
YouTube is the leading platform for esports videos on demand (VOD), according to 2019 data provided by Stream Hatchet. Meanwhile, Facebook is the number one
The World Surf League (WSL) ranks third among sports leagues in social interactions and video views, behind just the NFL & NBA. Tim Greenberg, Chief
We discussed consumer loyalty with Roberto Muñoz, Head of Travel at Puntos Colombia. In this insightful interview, Muñoz shares ideas and learnings about loyalty programs.
GDQ was January’s most-watched e-sports tournament. A look at the streaming figures also reveals that longer airtime does not always mean fans will spend more
At the 2019 Portada Event in Mexico City, we had an insightful Q&A session with Isaias Araiza, Manager, Destination Marketing LATAM at Hilton. He shares
Americans’ interest in soccer both as active participants in soccer matches as well as in fandom is growing at a high rate. Therefore, the brand
Scotiabank’s sponsorships in Canada and Latin America are focused on sports passion points like hockey and soccer, as well as arts & culture. How do
The podcast advertising market is becoming a force to be reckoned with. In fact, marketers are projected to spend over US $1 billion by 2021
YouTube Gaming was the clear leader in the esports mobile streaming space in 2019. Although gamers tend to use highly sophisticated hardware for their training
Social media plays an ever-changing role for marketers. The strategy’s strength is in the ability to humanize your brand by engaging with the consumer. And
Daniel Galvan Duque, Marketing Director for Flavored CSD’s at Gepp PepsiCo Mexico tells Portada about their Consumer Engagement Cycle for reaching audiences through meaningful experiences,
A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
For brands interested in connecting with the Caribbean Hispanics in the U.S., baseball could represent the right platform to start a long-term consumer-brand relationship.
Visa’s sponsorship reached it’s first big win after the U.S. Women’s National Team won the World Cup back in June. Now, the financial company is going for more.
We talked to Terry Sell, national truck manager at Toyota Motor North America, about Toyota’s recent soccer campaign featuring Jorge Campos. Through “Choose the Toughest Field”, the car company has managed to reach out to three audiences: Hispanics, soccer fans, and car lovers.
Airlines are scrambling to keep up and compete in new ways in response to what one brand manager says is Google Flights’ complete disruption of the business of directing consumers to the best flights online.
For years, large chains have targeted Hispanic grocery shoppers by adding a special aisle with items from their home countries. These days, diversity and globalization demand a more integrated approach.
Brands are connecting with a broader range of women’s sports on a greater level than ever. With the US Women’s National Team competing in Women’s World Cup in France, WNBA, WTA and AVP in full swing, opportunities for marketing through women’s sports are at peak time.