200+
1:1 MEETINGS
1
COLLABORATIVE KNOWLEDGE-SHARING SESSION
150+
DECISION MAKERS
1
RESEARCH SPOTLIGHT
2
BRAND CHALLENGES
September 21, 2023 | Portada Live will be a hybrid experience:
In-person in New York City: 11:10 am – 5:30 pm
Virtual: 11:45 am – 4 pm EST
VIRTUAL: Portada Live will be a hybrid experience with content and interactive knowledge-sharing/brand marketer challenge sessions and 1:1 meetings for globally based participants.
IN-PERSON in New York City: Senior brand marketing executives and solution providers will gather in New York City for presentations (broadcast to virtual participants) and dynamic workshops, a VIP lunch function and other in-person networking activities.
CHECK OUT VIDEO of our last edition.
MARKETING SERVICES SUPPLIERS
Portada Live offers marketing services suppliers including agencies, tech-platforms, media and sports/entertainment properties a very cost effective and time efficient route to new business through access to pre-qualified brand marketing decision makers.
BRAND MARKETERS
Portada Live gives you a unique opportunity to meet new marketing solution providers of your choice. You will also learn how “best-of-breed” brands are leveraging marketing technologies and get cutting-edge insights about marketing to the diverse U.S. consumer.
Please fill out the below and we will send you more information about our Portada Live Exclusive Brand Decision Maker Workshop and Interactive Networking event.
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BUILD NEW PARTNERSHIPS AND GAIN KEY INTELLIGENCE IN ONLY 6 HOURS!
Through a combination of bespoke workshops, pre-scheduled 1:1 meetings, and collaborative knowledge-sharing sessions, Portada Live will provide attendees an ideal platform to gain new business and intelligence. Check out the sample agenda below of our last Portada Live on Sept. 29, 2022! Watch this VIDEO of a prior edition.
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MIDDAY-EARLY AFTERNOON
Afternoon
CONSUMER JOURNEY ADVERTISING: Bridging Experiential Marketing with Digital Journeys
Speakers:
Gaby Neves, President, Factory 360
Mike Stanczak, VP Sales Enterprise, illumin
Moderator:
Seraj Bharwani, Chief Strategy Officer, illumin
VIP 1:1 MEETINGS
One-on-One Meetings with pre-screened brand marketing executives of your choice.
Participants collaboratively share knowledge with the brand marketing leaders in the Portada Council System.
Healthcare Marketing in Multicultural America
Speakers: Augusto Romano, CEO, Digo, and Mercedes Rodriguez Bermejo, Senior Multicultural Marketing Specialist, EmblemHealth
Solving for Relevance with Culture, Technology and Creativity
Speakers:
Juan Miguel Lapido, Global Head of Creative Strategy, Design & Innovation, SunMedia,
Luis Solis, Sales Director East, SunMedia
and Stephen Paez, EVP Cultural Investment and Innovation, Publicis Media
VIP 1:1 MEETINGS
One-on-One Meetings with pre-screened brand (and media agency executives) of your choice.
CONCURRENT WORKSHOPS
Select a workshop that fits your needs:
– Customer Inclusion Insights: How to Best Integrate them in Across the Board Campaigns; Brand Leaders: Janina Delloca Pawlowski, VP, Customer Inclusion, Fidelity Investments and Maria Teresa LaSpisa, Senior Director, Marketing and Innovation, PepsiCo
–Diverse Owned Media: GroupM’s Approach to Balance Reach and Responsibility; Media Agency Leader: Cynthia Morgan Jenkins, Head of Supplier Diversity, Managing Partner, GroupM; Solution Provider: Jonathan Patton, Co-Founder and Chief Growth Officer, Relevant Plus
–The Challenge of Capturing First-Party Data from Multicultural Consumers: Solution Approaches; Media Agency Leader: Carla Valencia, Senior VP of Marketing Science, blu Center of Excellence, Horizon Media; Solution Provider: Jonathan Saquicilli, Product Director, ThinkNow
–Soccer Will Transform Sports Marketing in the U.S.: How Brands Can Benefit; Brand Leader: Scott Decker, North America Media Strategic Planning Lead, Hewlett Packard, and Alex Monroy, Brand Director – Gran Centenario tequila & 400 Conejos Mezcal, Proximo Spirits, and Rebeca Vargas, Head of Marketing for Consumer Segments, Wells Fargo; Solution Provider: Michelle Savoy, Chief Revenue Officer, NUMATEC
MARKETING IN 2024: Spotlight on Brand Growth Opportunities
Speakers:
Nicola Heckles, Vice President Marketing Global, Smirnoff, Diageo
Wilson Santiago, Senior Multicultural Campaign Manager, Rocket Mortgage
Moderator: Alejandro Solorio, Director of Audience Planning and Strategy, Comcast
EVENT PARTNERS
Partnership Opportunities
Are you interested in business development packages including a number of guaranteed meetings with brand marketing executives, speaking and/or branding opportunities?
Access for Senior Brand Marketers
Are you a brand marketer? You could be eligible for a complimentary VIP pass.
About US
Founded in 2003, Portada is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.
© 2019 PORTADA – ALL REGISTERED
