Ad-Tech News: Mundial Media Gets More Funding, Zeta’s Bad Week, Viant’s Acquisition
A review of the latest happenings and corporate announcements in the MarTech and advertising world.
A review of the latest happenings and corporate announcements in the MarTech and advertising world.
Jeremy Arditi, the Miami-based executive recently promoted to Co-CEO of Teads, has interesting views on the key drivers moving the global digital marketing industry. Portada caught up with Arditi and learned about his views on the ChatGPT threat/opportunity, Teads’ growth and revenue breakdown, and more…
Creating a convenient experience for customers cultivates brand loyalty. In today’s digital age, convenience is more accessible than ever before.
The share of brands who choose the Customer Experience MarTech category as their main area of investment over the next 18 months grew by more than 150% compared to our 2020 survey. Download this Portada Insights Report here: https://www.portada-online.com/wp-content/uploads/2021/02/Insights_Report_What-Brand-Marketers-need-from-MarTech-in-2021-3.pdf
MarTech Investments are a key driver of the communications industry, both for entrepreneurs and investors. Recently created NUMATEC comprehends more than 300 employees in 22 countries, and is led by a team of entrepreneurs who have successfully founded and exited multiple ventures, and now pool their resources and companies under one umbrella. We interviewed Giuliano Stiglitz, CEO of NUMATEC, to better understand his innovative company and learn about the MarTech (Marketing Technologies) sectors he sees the most potential for growth in. Numatec particularly seeks to grow in.
By Sebastian Yoffe, Managing Director – Latin America, Lotame Data is one of the most valuable resources businesses have. The more information you have about
By Adam Solomon, Chief Growth Officer, Lotame Despite rumors to the contrary, marketers, and agencies want and need a connected digital advertising ecosystem. To get
With nearly 95% of shoppers reading online reviews before making a purchase, reviews have transformed the way consumers make purchase decisions. According to a study
Loyalty Marketing is the key. Roberto Muñoz, Head of Loyalty Travel at Puntos Colombia manages a joint program between Colombia’s largest bank Bancolombia and Latin American retailer Grupo Éxito. Prior to his current role, he was a strategist for Aeroméxico’s loyalty program Club Premier.
Portada picked Andy Berman’s brain to find out the history, tips, and insights behind Global Mind’s meteoric rise to advertising fame. From Analog to Digital:
CommerceNext has published the results of a survey of 100 e-commerce decision-makers, meant to explore similarities and differences in the priorities of traditional and digital-first DTC brands. The report is meant to be a benchmark that helps marketers evaluate their priorities in terms of how to distribute budget among different technologies and objectives.
Latin American market leaders will discuss the future of marketing technology on October 17 at the beautiful Casa Lamm in Mexico City.
Marketing decision-makers and brand innovation experts shared insights on the advance of marketing technology and multicultural marketing at Portada New York on September 12. Here are some of the takeaways that you missed.
Retailers are scrambling behind Amazon and MercadoLibre to capture their share of expanding e-commerce in Latin America despite difficult payment and delivery challenges.
Tobaccowala, Chief Growth Officer at Publicis, has decades of experience in strategy and growth innovation. He has been recognized by numerous institutions as a visionary with fruitful ideas for the future of business and marketing.
Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
No matter how much technology brands throw at marketing, excellent content, and the human factor count for a lot, especially when consumers are purchasing an experience and not just on price.