How Customer Convenience Builds Brand Loyalty In Today’s Digital Age
06/10/2021
Creating a convenient experience for customers cultivates brand loyalty. In today’s digital age, convenience is more accessible than ever before.
Marketing Technology
Portada Insights Report: What Brand Marketers Need from Martech in 2021 and Beyond (DOWNLOAD)
02/18/2021
The share of brands who choose the Customer Experience MarTech category as their main area of investment over the next 18 months grew by more than 150% compared to our 2020 survey. Download this Portada Insights Report here: https://www.portada-online.com/wp-content/uploads/2021/02/Insights_Report_What-Brand-Marketers-need-from-MarTech-in-2021-3.pdf
Giuliano Stiglitz, CEO, NUMATEC: “AI, Ecommerce, Customer Data and CTV Have the Most Growth Potential for Martech Investments”
12/17/2020
MarTech Investments are a key driver of the communications industry, both for entrepreneurs and investors. Recently created NUMATEC comprehends more than 300 employees in 22 countries, and is led by a team of entrepreneurs who have successfully founded and exited multiple ventures, and now pool their resources and companies under one umbrella. We interviewed Giuliano Stiglitz, CEO of NUMATEC, to better understand his innovative company and learn about the MarTech (Marketing Technologies) sectors he sees the most potential for growth in. Numatec particularly seeks to grow in.
Your Data Is Valuable, How to Collect it to Grow Your Business
07/08/2020
By Sebastian Yoffe, Managing Director – Latin America, Lotame Data is one of the most valuable resources businesses have. The more information you have about
A Connected Digital Advertising Ecosystem Benefits Everyone
06/12/2020
By Adam Solomon, Chief Growth Officer, Lotame Despite rumors to the contrary, marketers, and agencies want and need a connected digital advertising ecosystem. To get
How DTC Brands Leverage Online Consumer Reviews
02/05/2020
With nearly 95% of shoppers reading online reviews before making a purchase, reviews have transformed the way consumers make purchase decisions. According to a study
Tech Knowledge in Media Agencies: a Must or a Fad?
02/04/2020
In the era of technology, the winner is the one who adapts faster. Thus, clients are moving their programmatic ad buying in house, as well
Portada Survey: Ad-Tech for Audiovisual Media Leads the Charge in 2020 MarTech Expenditures Intent
01/24/2020
According to our just-released survey “What Brand Marketers Need from MarTech in 2020″, advertising technologies for audiovisual media (Addressable TV, Video, Digital Audio and Display,
Loyalty Marketing: Puntos Colombia’s Roberto Muñoz on Which Digital Channels Work Best
01/13/2020
Loyalty Marketing is the key. Roberto Muñoz, Head of Loyalty Travel at Puntos Colombia manages a joint program between Colombia’s largest bank Bancolombia and Latin American retailer Grupo Éxito. Prior to his current role, he was a strategist for Aeroméxico’s loyalty program Club Premier.
Engaging Your Customer Multi-Channel: 4 Solution Approaches
01/09/2020
Engaging customers in a multi-channel world is one of the most challenging tasks for brand marketing decision makers today. According to a study conducted by
Voice Search: Smart Speaker Sales Pose SEO Challenges for Brands
12/06/2019
Voice search increased by 35-fold between 2008 and 2016. But brands don’t have to re-invent the wheel to make sure they’re on top of consumers’ search results.
Forging Global Mind: Andy Berman’s History, Insights, and Know-How
11/04/2019
Portada picked Andy Berman’s brain to find out the history, tips, and insights behind Global Mind’s meteoric rise to advertising fame. From Analog to Digital:
DTC Brands Increasing Marketing Budgets at a Higher Rate Than Traditional Retailers, Study Says
10/14/2019
CommerceNext has published the results of a survey of 100 e-commerce decision-makers, meant to explore similarities and differences in the priorities of traditional and digital-first DTC brands. The report is meant to be a benchmark that helps marketers evaluate their priorities in terms of how to distribute budget among different technologies and objectives.
Latin American Market Leaders to Discuss MarTech at Portada Mexico on Oct 17
09/30/2019
Latin American market leaders will discuss the future of marketing technology on October 17 at the beautiful Casa Lamm in Mexico City.
8 Key Takeaways You Missed From PortadaNY’s Marketing and Brand Innovation Panels
09/13/2019
Marketing decision-makers and brand innovation experts shared insights on the advance of marketing technology and multicultural marketing at Portada New York on September 12. Here are some of the takeaways that you missed.
Latin America E-Commerce: Retailers, Experts see “Massive” E-commerce Opportunity in LATAM
09/09/2019
Retailers are scrambling behind Amazon and MercadoLibre to capture their share of expanding e-commerce in Latin America despite difficult payment and delivery challenges.
Publicis Groupe’s Rishad Tobaccowala Reviews the Marketing Technology Landscape
09/09/2019
Tobaccowala, Chief Growth Officer at Publicis, has decades of experience in strategy and growth innovation. He has been recognized by numerous institutions as a visionary with fruitful ideas for the future of business and marketing.
E commerce Marketing Strategy Driving New Grocery Sales in Mexico
08/29/2019
Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
Gen Z Behavior, 5G Sales and More U.S. Consumer Insights
07/15/2019
A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.