The business of advertising is changing at an unprecedented pace. In the era of technology, the winner is the one who adapts faster. Thus, clients are moving their programmatic ad buying in house, as well as looking for media services in big consultancy firms such as Accenture. This results in a need for tech knowledge in ad media agencies who are now struggling to stay afloat.
According to our just-released survey “What Brand Marketers Need from MarTech in 2020”, advertising technologies for audiovisual media (Addressable TV, Video, Digital Audio and Display, and Programmatic) are the main investments items for the brand marketing community in 2020.
Roberto Muñoz Head of Loyalty, Travel at Puntos Colombia manages a joint program between Colombia’s largest bank Bancolombia and Latin American retailer Grupo Éxito. Prior to his current role, he was a strategist for Aeroméxico’s loyalty program Club Premier. The brand marketing leader shares key insights about digital channels for loyalty marketing with Portada including how tech and digital channels enable companies to engage and gain new customers and keep them happy coming back.
Engaging customers in a multi-channel world is one of the most challenging tasks for brand marketing decision makers today. According…
Voice search increased by 35-fold between 2008 and 2016. But brands don’t have to re-invent the wheel to make sure they’re on top of consumers’ search results.
Portada picked Andy Berman’s brain to find out the history, tips, and insights behind Global Mind’s meteoric rise to advertising…
CommerceNext has published the results of a survey of 100 e-commerce decision-makers, meant to explore similarities and differences in the priorities of traditional and digital-first DTC brands. The report is meant to be a benchmark that helps marketers evaluate their priorities in terms of how to distribute budget among different technologies and objectives.
Latin American market leaders will discuss the future of marketing technology on October 17 at the beautiful Casa Lamm in Mexico City.
Marketing decision-makers and brand innovation experts shared insights on the advance of marketing technology and multicultural marketing at Portada New York on September 12. Here are some of the takeaways that you missed.
Retailers are scrambling behind Amazon and MercadoLibre to capture their share of expanding e-commerce in Latin America despite difficult payment and delivery challenges.
Tobaccowala, Chief Growth Officer at Publicis, has decades of experience in strategy and growth innovation. He has been recognized by numerous institutions as a visionary with fruitful ideas for the future of business and marketing.
Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
No matter how much technology brands throw at marketing, excellent content, and the human factor count for a lot, especially when consumers are purchasing an experience and not just on price.