Updated on September 6, 2023: Marketing Conferences 2024: Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences in 2024, aka Portada Live events, is designed to maximize knowledge-sharing and fruitful interactions in a comfortable setting. (This article is regularly updated).
Content at Portada marketing conferences is driven by the brand marketers in the Portada network, who suggest topics they want to learn about. Delegates attending Portada marketing conferences have very active participation in knowledge-sharing presentations, workshops, and 1:1 meetings. A proven event management methodology and engaging formats allow brand marketers and marketing service suppliers to achieve their peer-to-peer learning and business development objectives in just 6 hours. Below are more details on how it works.
Marketing Conferences in 2024: In-person in Mexico City and New York and virtual globally
Portada marketing conferences 2024 are hybrid experiences. 2024 marketing conferences will be in-person in Mexico City (April 11) and New York (September 19). Brand marketers and other industry executives will gather for knowledge-sharing sessions and presentations a VIP lunch as well as workshops and other in-person networking activities. Virtual presentations and 1:1 meetings will also take place on the same dates for globally based participants, providing solution providers and marketers the opportunity to connect with brand marketers who attend the event virtually.
Mexico City, April 11, 2024
Brand leaders and other marketing, tech, and media executives will gather in Mexico City on April 11, 2024 for
knowledge-sharing sessions, a VIP lunch, concurrent workshops, and other in-person networking activities. The content and overall program are designed to maximize first-hand peer-to-peer learning and 1:1 interactions in a comfortable setting. At this exclusive by-invitation-only marketing conference, brand decision-makers and marketing service suppliers will share and accelerate knowledge on key topics, including e-commerce marketing, marketing technologies, and marketing towards Latin American audiences.
Topics to be addressed by major brand leaders will include:
- Cookieless Marketing: The State of the Art
- Ecommerce Marketing in Latin America: Advice for practitioners
- Understanding the Streaming Explosion: Optimization Paths for Brands and Advertisers
- The New Marketing Mix: Adapting to Post-Covid Consumer Preferences
Check out more information about the Mexico City Conference! (Portada Live CDMX)
New York: September 19, 2024
A wide array of brand marketers and other industry executives will gather in New York City on September 19, 2024 for knowledge-sharing sessions and presentations by major brand leaders, a VIP lunch, concurrent workshops, and other in-person networking activities. At customized and dynamic workshops, participants will share knowledge with and provide solutions to brand marketing leaders in the Portada Council system.
Topics to be addressed by major brand leaders will include:
– Marketing in Multicultural America
– Influencer Marketing: Choosing the right celebrity for your brand
– Effective Marketing in 2024: In the midst of mind-wobbling technological innovation, marketing is being challenged with intensifying demands to be more transparent and trustworthy, and more inclusive and diverse.
More information about the New York City conference will be provided soon.
How are Portada Live Digital Marketing Conferences Structured?
In-Person Event Agenda
- 11:15 am Registration
- 11:20 am Welcome Snack
- 11:55 am Welcome and Overview of Portada Live (also broadcast to virtual participants)
- 12: 00 pm Topic Spotlight Session (also broadcast for virtual participants)
- 12:30 pm Knowledge-Sharing Session (also broadcast for virtual participants)
- 1:00 pm Lunch (Brand Marketing Executives sitting on each side of partner executives)
- 2:00 pm Brand Marketer Challenge session (also broadcast for virtual participants)
- 2:30 pm Partner Presentation (also broadcast for virtual participants)
- 3:05 pm Concurrent Customized Workshops to provide solutions to brand challenges (Participants choose the topic they are most interested in).
- 4:30-5:30 pm Happy Hour
Virtual Event Agenda Enhances Content and Networking Opportunities
A complementary virtual event format, occurring at the same time as the in-person event on April 11, 2024 and on September 19, 2024enables globally based participants to attend the event virtually, including the participation in 1:1 meetings with both in-person and other virtual attendees through the below agenda:
- 11:55 am (est) Welcome to Portada Live
Introduction and overview of Portada Live
- 12:00 pm-1pm est (est) Brand Marketer-driven content programming: Topic Spotlight Session and Knowledge-sharing session (30 minute each).
- 1pm – 2pm: Portada Connect Virtual one-one-meetings of two different types:
Type 1: Between pre-qualified brand marketers and pre-qualified marketing service suppliers.
Type 2: Between brand marketers and other brand marketers. - 2pm-3pm: Brand Marketer-driven content programming. Brand marketers challenge session and partner presentation (30 minutes each).
- 3pm – 4pm: Portada Connect Virtual one-one-meetings of two different types:
Type 1: Between pre-qualified brand marketers and pre-qualified marketing service suppliers.
Type 2: Between brand marketers and other brand marketers.Check out a VIDEO from a recent Portada Live edition!
How are 1:1 Meetings Organized?
Portada Connect, Portada’s 1:1 meeting service, are 25 minute long virtual 1:1 meetings that happen over zoom. Meeting partners are established by a thorough process that includes the detailed profiling of both brand marketing executives in terms of their interests and needs as well as the core offerings of the solution providers. Subsequently, a list of suitable brand marketers is provided to the solution provider for them to rank in terms of their desire to meet them.
Which Digital Marketing Conferences Should I Attend?
Portada answers this often-asked question by stating that participants can expect the following tangible deliverables by attending Portada Live events.
- 60 + Brand Decision Makers attending the virtual event and 60+ Brand Decision Makers attending the In-person event (same date).
- Portada Connect: 200+ virtual 1:1 meetings between prequalified brand decision makers and marketing service suppliers. Each Portada partner can choose between 4, 8 and 12 meeting packages.
- 1 Collaborative Knowledge-Sharing Session
- 1 Brand Marketer Challenge Session
- 1 Detailed Case Study
- 1 Partner Solution Approach Session
- 1 Exclusive Event Recap Document including all the Marketing Intelligence Shared (sent to participants after the event.)
Marketing Conferences: Brand Marketers Drive Content….
The content of these by-invitation-only exclusive marketing conferences is driven by brand marketers belonging to the Portada Council System who represent the most dynamic sectors of the U.S. and Latin American economies, including many Fortune 500 companies. These brand decision-makers choose topics they want to learn from their peers about as well as solutions they need from the marketing services supplier community.
The emphasis on cutting-edge timely content selected by brand marketers shows in a satisfaction survey done after Portada Live 2020. From a scale from 1 to 5, brand marketers who attended the Portada LIve, Oct. 14 meeting rate the content at 4.4 points.
Companies represented in the Portada brand marketer network (Portada Council System) include Wells Fargo, Cox Communications, Marriott, Target, PepsiCo, Emporio Armani Retail Americas, Constellation Brands, Newell Brands, Autozone, Nutrabolt, Curacao, Scotiabank, Hilton, SAP, Curacao, Pepsico, Northgate Markets, Subway, Cardenas Markets and dozens more of both Fortune 1,000 companies and up and coming corporations with substantial marketing budgets.
“It was great to reconnect with so many members of our marketing community, and it was great to hear different points of view around the different presentations and discussions throughout the event,” says
Jill Leccia, Vice President Brand Marketing – North America, Stanley Black & Decker
… and Marketing Services Suppliers Provide Solutions.
According to Tom Cook, Chief Creative Officer, Bear In The Hall, “the Portada team was true to its word in fulfilling the expectations of those who participated in the workshops and 1:1 meetings.”
“Through Portada, I have met new solution providers and we are already working with them,” notes Ariela Nerubay, CMO of Curacao. According to a survey of marketing service suppliers attending Portada Live 2020 on October 14. “On average marketing service suppliers expect to close business with 2.7 brand marketers they met at the exclusive virtual marketing conference,” says Enzo Araujo, Sales Coordinator at Portada. According to Araujo, “Here’s an extraordinary opportunity for marketing suppliers to get pre-selected 25-minute meetings with senior-level marketing buyers who are normally very difficult to reach. Let us help you customize a schedule of 4 to 12 guaranteed meetings to assist you in your new business development efforts.”
Sample of a High-Profile Agenda of Portada Live
(from Portada Live, Sept. 29, 2022)
11:15 am Registration and Welcome Mixer presented by MyCode
11:55 am Welcome and overview of Portada Live New York MC: Marcos Baer, president, Portada
12:00 pm Knowledge-Sharing Session: Best Practices in In-Culture Marketing
Moderator: Seraj Bharwani, Chief Strategy Officer, AcuityAds
Speakers: Daneyni Sanguinetti, Director, Culture & Inclusive Marketing at Pernod Ricard, Nicole Preston, General Manager, Latino Center of Excellence, DISH Network
12:30 pm Engaging the Evolving Hispanic Consumer
Speakers: Diego Osuna, Sr. Manager Integrated Marketing Strategy, T-Mobile and Guillermo Pérez, Chief Creative Officer and Brand Strategist, Digo
13:00 In: Person: VIP Lunch/ Virtual:1:1 Meetings
14:00 Understanding the Streaming Explosion: Optimization Paths for Advertisers
Moderator: Alejandro Fosk, Senior VP, Comscore Latin America, Speakers: Manuel Medina Riveroll, Sr. Marketing Director, Hisense Mexico, Jonathan Scarpetta, Media Director, PepsiCo Mexico Foods
14:30 Anheuser-Busch’s Vision for the Multicultural Consumer
Moderator: Lora Feinman, SVP Sales,Seedtag
Speakers: Mariana Lever, Sr. Director, Commercial Strategy and Planning, Anheuser-Busch and Alexander Monroy, Sr. Brand Director, Estrella Jalisco at Anheuser-Busch
15:05 In-person: Concurrent Workshops/ Virtual format: 1:1 Meetings
1: DtoC or not to DtoC in 2024. That is the question. Leaders: Christina Caruso Nevoso, Senior Brand Manager, Bayer and tba
2: How Brands Best Can Capitalize on the Power of Video and Social Leader:Danisha Lomax, SVP, Head of Media & National Paid Social Lead, Digitas North America
3: How to Best Drive Audience Strategy in Multicultural America Leader: Alejandro Solorio, Audience Strategy & Planning Director, Comcast
4: Fine-tuning Your Influencer Marketing for Different Cultures and Geographies Leader: Jose Nicolas Velez, Global Marketing Director, Smirnoff at Diageo
5. Purpose-driven Marketing: Supporting Diversity Serving Media Partners Leader: Arnetta Whiteside, SVP Inclusive Media Research & Strategy, Publicis Media
16:30 Happy Hour presented by Canela Media
17:30 Adjournment
Content of the Portada Live 2024 marketing conferences will be driven by brand marketers belonging to the Portada network who represent the most dynamic sectors of the U.S. and Latin American economies.
Would you like to join us at our next Portada Live marketing conference? Please reach out to Marcos Baer at [email protected], to inquire about participation packages and opportunities.
Qualifying client-side brand marketers, please reach out to Brand Relationship Manager Celeste Martorana at [email protected].
