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6 Things We Learned During Day 1 of #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned:


Select your Speednetworking Table Leaders through the #Portada17 App!

Attendees of Portada17, to take place this Wednesday and Thursday in New York City’s Yotel, will be able to choose their speed-networking table meetings through the Portada17 app! During the speed-networking function taking place at 4:10 pm on Sept.14, attendees will meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and select who you want to meet through the Portada17 app (a link to download will be sent to attendees once they register)!


Dunkin’ Donuts Names Tony Weisman U.S. Chief Marketing Officer

Dunkin’ Donuts has appointed DigitasLBi former CEO Tony Weisman as U.S. Chief Marketing Officer.
As Dunkin’ Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising. At DigitasLBi, he will be replaced by Alan Wexler who will serve in an interim role.


PrizeLogic Expands to Latin America

What: Promotional Tech Agency PrizeLogic  brings on Mexico-based industry expert John Trainor to spearhead growth of global footprint. Why it matters: Trainor will connect with new potential clients based throughout Latin America including Mexico, Central and South America. PrizeLogic, one of America’s leader in results-driven promotions, is announcing the company’s first commitment to international expansion. Leon, Mexico-based industry […]


Choose your #Portada17 Meetings! (Dunkin’, MLS, Heineken, GroupM, UM and Many More…)

As soon as you register to Portada17 (September 13-14 in New York City), you ll be able to choose your speed-networking table leaders through the Portada17 app! During the speed-networking function taking place at 4:10 pm, attendees will  meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and choose who you want to meet  through the Portada17 app (a link to download  will be sent to attendees once they register)!


Leading Executives from Octagon, WME I IMG and LeadDog Marketing Group Added to Portada17 Speaker Roster

Ed Horne, EVP, Global Partnerships, WME | IMG,  Dan Mannix, President and CEO, LeadDog Marketing Group and Simon Wardle, Chief Strategy Officer, Octagon are the latest major speaker additions to Portada’s Sports Marketing Forum. Check out our uniquely curated agenda! The Sports Forum takes place in New York City’s Yotel during the first day of Portada17 on September 13 and is followed by the 11th Annual Multicultural Marketing and Media Conference on September 14.


Friends of Horowitz, Attend #Portada17 at a US $150 Discount!

Good news! Friends of Horowitz Associates can benefit from a US $150 dollar discount to attend #Portada17 (The Sports Marketing Forum on Sept. 13 PLUS the 11th Annual Multicultural Marketing and Media Conference on Sept. 14). US$ 449 instead of US $599 for two days with unique content and path-breaking networking opportunities!


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Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon has launched  AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months


Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

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6 Things We Learned During Day 1 of #Portada17

6 Things We Learned During Day 1 of #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned: