Thanks to all who joined us for a phenomenal #Portada17. If you remember nothing else, here are the top three things you need to take away.
Day two of #Portada17 started strong with The 11th Annual Multicultural Advertising and Media Conference
Portada17 Sports Marketing Forum took place yesterday at the Yotel Hotel in New York City. All the pictures below!
After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned:
The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many.
Conffianz’s CEO Peter Snitzer: “By Including More User Generated Content We Increased Conversion to Sales by 60%”
Portada interviewed Conffianz’s CEO Peter Snitzer, who will be participating in the MULTICULTURAL SHOPPERS panel at Portada17 this Thursday September 14 in New York City’s Yotel.
Attendees of Portada17, to take place this Wednesday and Thursday in New York City’s Yotel, will be able to choose their speed-networking table meetings through the Portada17 app! During the speed-networking function taking place at 4:10 pm on Sept.14, attendees will meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and select who you want to meet through the Portada17 app (a link to download will be sent to attendees once they register)!
Dunkin’ Donuts has appointed DigitasLBi former CEO Tony Weisman as U.S. Chief Marketing Officer.
As Dunkin’ Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising. At DigitasLBi, he will be replaced by Alan Wexler who will serve in an interim role.
Good news! Portada Sports E-letter Subscribers can benefit from a US $50 dollar discount to attend Portada’s Sports Marketing Forum on Sept. 13
What: Promotional Tech Agency PrizeLogic brings on Mexico-based industry expert John Trainor to spearhead growth of global footprint. Why it matters: Trainor will connect with new potential clients based throughout Latin America including Mexico, Central and South America. PrizeLogic, one of America’s leader in results-driven promotions, is announcing the company’s first commitment to international expansion. Leon, Mexico-based industry […]
Publicis Communications has announced the opening of Publicis Drugstore, the group’s worldwide innovation hub and the first launched in America.Start-ups expert José Jorge Molina has been chosen to lead the new hub.
As soon as you register to Portada17 (September 13-14 in New York City), you ll be able to choose your speed-networking table leaders through the Portada17 app! During the speed-networking function taking place at 4:10 pm, attendees will meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and choose who you want to meet through the Portada17 app (a link to download will be sent to attendees once they register)!
Trump’s Health and Human Services Department will cut spending on promotion of the Affordable Care Act to US$10 million for this sign-up seasons, down from US$100 million last year.
Diego Scotti, EVP and CMO at Verizon Communications, provides exclusive insights into his company”s new mostly Spanish-language spot promoting Verizon’s unlimited data plans.
Leading Executives from Octagon, WME I IMG and LeadDog Marketing Group Added to Portada17 Speaker Roster
Ed Horne, EVP, Global Partnerships, WME | IMG, Dan Mannix, President and CEO, LeadDog Marketing Group and Simon Wardle, Chief Strategy Officer, Octagon are the latest major speaker additions to Portada’s Sports Marketing Forum. Check out our uniquely curated agenda! The Sports Forum takes place in New York City’s Yotel during the first day of Portada17 on September 13 and is followed by the 11th Annual Multicultural Marketing and Media Conference on September 14.
PHP Agency Inc. has closed a US$10.0 million expansion financing round.The round will help the agency accelerate growth and strategic expansion.
Futbol Sites, Latin American digital sports media group, has closed a key media partnership with Soccerex, leading event provider for the global soccer industry.
After years of competing against other sports giants, soccer has finally managed to position itself among the top sports favored by American fans.
Good news! Friends of La Liga can benefit from a US $50 dollar discount to attend Portada’s Sports Marketing Forum on Sept. 13. US$ 299 instead of US $349 for two days with unique content and path-breaking networking opportunities!
Good news! Friends of Horowitz Associates can benefit from a US $150 dollar discount to attend #Portada17 (The Sports Marketing Forum on Sept. 13 PLUS the 11th Annual Multicultural Marketing and Media Conference on Sept. 14). US$ 449 instead of US $599 for two days with unique content and path-breaking networking opportunities!