LG Electronics, Puma, State Farm Insurance…
The latest brand initiatives impacting the U.S. consumer right now.
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The latest brand initiatives impacting the U.S. consumer right now.
Omnicom Media Group (OMG) is buying Interpublic Group (IPG), What does the merger mean for the advertising and marketing sector? 6 Insights.
Pedro Araujo, SVP of Marketing and Brand at Orlando City SC (MLS) and Orlando Pride (NWSL), talks about the ins and outs of his marketing strategy.
Don Garber extends his tenure as MLS Commissioner through 2027, discover more on this and other top appointments this week!
The latest brand initiatives impacting the U.S. consumer right now.
55% of online shopping at Black Friday was on mobile screens, new research on ChatGPT publisher attribution, and more happenings in the MarTech world.
Portada interviewed Randy Gudiel, SVP Media Director at Orci on his plans for 2025.
El Buen Fin 2024 exceeded expectations with record sales. Portada evaluates preliminary figures with insights from industry experts.
Opella’s sustainable initiatives, led by Georgina Domínguez, focus on circular economy principles like reducing waste, and transforming materials into community resources. They are being implemented for the first time in Mexico and are on their way to be rolled out globally.
Here the key takeaways from Advertising Week LATAM 2024, focusing on trends like transmedia storytelling, influencer marketing, and the growing influence of AI in advertising.
Ab-InBev, is expanding its Fifa partnership becoming an Official Beer Partner for the FIFA Club World Cup 2025™
A review of the latest M&A, product launches, agency moves and research insights.
Plata Card, a company that offers credit cards, cashback, and BNPL services with a focus on high-quality service for Mexico’s underserved population, seeks to redefine the financial experience of the Mexican consumer. Marketing and Communications Director Andrea Vidales explains how the company bets on growth through technology, inclusion and personalized customer service.
A review of the latest happenings and corporate announcements in the MarTech and advertising world.
A review of brands targeting the U.S. consumer right now.
Latin Music is thriving in the U.S, providing unique opportunities to brands. Latin Music expert Leslie Arredondo-Cordero explains how TikTok, YouTube, Instagram and other social media properties can help brands leverage the passion for Latin Music.
Among this week’s appointments, Ángel Caride has been named Senior Brand Manager for House of Suntory at Suntory Global Spirits.
A look at brand and media agency moves over the last week.
How will a new Trump presidency impact multicultural marketing? 9 things you need to know.
New data reveals Snapchat’s ad rates are increasing fastest, with insights on holiday ad trends and 2024’s election impact.