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Editorial Staff @portada_online

Portada Staff

SALES LEADS: got milk?, Macy’s, Diageo…

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now. For prior Sales Leads US editions, click here. got milk? Last year, Gallegos United became the AOR for the Total Market efforts for got milk? and […]


THIS WEEK! AB-InBev, CENTURY21, NYPR, Kia, Sprint Are Ready to Unlock Innovation at #PortadaNY

Key brand decision-makers will discuss what is the future of marketing THIS WEEK on September 12 at the Westin Times Square. The agenda includes: multicultural marketing in America, 5G, smart cities, experiential marketing, and much more. Four units of Portada’s council system will hold their private meetings at the event. Get tickets and meet executives of your choice at Portada Meet Up.


SALES LEADS: Levi’s, H-E-B, Toyota…

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now. For prior Sales Leads US editions, click here.   Levi’s  American clothing company Levi Strauss & Co has appointed UM as its´ new media AOR for […]


Panregional Marketing Expenditures to Reach US $740 Million in 2019 (NEW REPORT)

Portada expects Latin American-Panregional Marketing to grow above US$ 740 million in 2019. Miami continues to be the main panregional marketing and media hub, although Mexico City and other centers have an increasing weight in overall panregional market decision making, This is one of the insights of the 2019-2020 Panregional Marketing and Media Report. Portada’s 2019-2020 Latin America Panregional Marketing and Media Media Report provides data, intelligence, insights and forecasts (2019-2024) for marketing service vendors offering services to major brands targeting the Latin American consumer.


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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.