Charter is opening its’ first Spectrum Spanish-language call center, which will be located in McAllen, Texas and will eventually employ 600 Americans. The majority of those new positions will serve customers directly, as part of the company’s efforts to insource and bring all former Time Warner Cable call center jobs back to the U.S.
Fandango, the digital network for moviegoers, is significantly expanding its focus in Latin America with a new global brand strategy.Ingresso.com Launches New Cinema-Focused Ticketing Platforms in Brazil This April, While Fandango Latin America (www.Fandango.lat) Debuts in Peru, Colombia, Argentina, Mexico, Chile, Ecuador and Bolivia.
ANA: “We See Brand Safety Issues as an Unfortunate Example of the Challenges that exist throughout the Digital Media Supply Chain.”
Bob Liodice, CEO of the ANA (Association of National Advertisers), issued an statement in response to press inquiries about marketers who have recently suspended advertising on Google’s YouTube website.
In this regular feature we look at the most watched soccer matches over the past weekend, the networks that came out on top and other relevant insights.
Budweiser will introduce customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American dream.
Anheuser-Busch InBev, one of the world’s largest brewer, has kicked off a global media planning and buying agency review for its’ US$2 Billion Global Media Assignment.
Content recommendation platform Outbrain acquired early this month Revee, a technology company that allows publishers to track the revenue value of content in real-time. Using Revee’s technology, Outbrain has now launched Outbrain Automatic Yield.Outbrain’s Automatic Yield allows publishers to measure the revenue value of their content in real time and connect content programming and revenue delivery with a single piece of technology.
Latinas (Latin American women) wash their hair because they want to look good, confident and attractive just like any other woman in the market. However, and in order to get to such stage, they have to purchase products that allow them to meet such expectations.
Independent media company Olympusat Inc. has announced that its new and refreshed website is now LIVE. The newly redesigned website focuses on aesthetics, content, and increasing the visibility of the company’s owned-and-operated networks, original productions, brands and services.
Relevent Sports unveiled the full lineup of clubs set to participate in the 2017 International Champions Cup (ICC). David Tyler, CEO of Relevent Sports, tells Portada that sponsorship and broadcast right sales are now a very substantial component of ICC’s revenues.
Dutch telecom Altice N.V.will acquire online video advertising marketplace Teads for US$322 million.Altice will provide clients with data-driven, audience-based advertising solutions on multiscreen platforms including TV, digital, mobile and tablets, as well as an open advertising platform to the media industry, programmers and multichannel video programming distributors.
Joaquin Del Rivero and Mauricio Ramirez Cuesta have joined WWE to handle LatAm management team.Del Rivero has been appointed Vice President & General Manager, Latin America, and MaurÍcio Ramírez Cuesta as Marketing Director, Latin America. They will be based in WWE’s Mexico City office.
In this regular feature we look at the most watched soccer matches from the past weekend.
NYIAX aims to transform ad inventory into standardized and durable securities. A blockchain-enabled media trading platform running in the cloud and powered by Nasdaq
Kickads, a strategic mobile agency led by Pedro Forwe and Exequiel Arriola, has launched Sidekick, the first 100% mobile supply-side Platform (SSP) for Latin America.
Major League Soccer agrees to use Facebook’s live streaming.
We just announced our Sports Marketing composed of 12 major brand marketing and agency executives. Below is a chronology of upcoming Portada initiatives that are sports marketing related.
Cloud computing and e-commerce marketing company Amazon is rolling out the latest ad tech platform Amazon Video Ads (AVA). Advertisers working with the Amazon Media Group can now directly place video ads using AVA, which is labeled as the go-to video ad platform for advertisers focusing on e-commerce clients.
AcuityAds will acquire 100% of Visible Measures’ outstanding common stock in exchange for cash in the amount of USD $10 million. It is expected that this transaction will be completed on or about March 31, 2017.AcuityAds gains meaningful footprint in the high-growth programmatic video advertising market
Pro-forma TTM Revenue for the combined organization exceeded CDN US$75 million.
What: Simulmedia and LiveRamp™, an Acxiom® company, have closed an strategic partnership enabling marketers to activate their first-party or CRM data on national TV. Why it matters: TV advertisers who activate with first-party data can gain valuable insights to improve all their advertising and consumers receive more relevant, engaging content from advertisers. Simulmedia and LiveRamp™ announced a strategic […]