FC Barcelona striker Javier Mascherano replaces Carlos Tévez on offense for Danone.
Editorial Staff (@portada_online)
Home Franchise Concepts (HFC) has appointed Milner Butcher Media Group (MBMG) as its media agency of record (AOR).The agency will provide national communications planning, analytics and activation for its Budget Blinds®, Tailored Living® and Concrete Craft® brands.
Verizon hired Andrew McKechnie, coming over from the agency world and his latest job inside Apple, to become the company’s new in-house CCO.
Internet Media Services (IMS) and Snapchat deal in Brazil is being extended to Mexico, Argentina, and Colombia. IMS will be responsible for trading ads on Snapchat’s platform in these 3 new markets.
Apple is restructuring its relationship with its ad agency, TBWA\Media Arts Lab. The company plans to focus more on creating digital and regional campaigns and less on ‘localizing’ big brand campaigns for global markets.
Omnicom Group Inc.’s LatinWorks has announced new executive appointments to accelerate the agency’s evolution and better meet client needs.Industry veteran, Leo Olper joins the creative shop, Christy Kranik becomes Partner and other executive shifts announced.
The reaction over its Messi sponsorship sets off alarm bells for Adidas.
Tinder announced an agreement to acquire Snapchat-style video startup Wheel.
English soccer team launched MUTV, an app to let worldwide fans watch live games through streaming.
The traditional soft drink brand goes hand in hand with ( anónimo )’s creative campaign.
Liga MX and Major League Soccer are negotiating a new 2017 tournament.
Global fan-driven sports media platform Minute Media announced the closing of a US $15 million investment round, bringing its total funding since inception to $60 million.
Portada está expandiendo de manera significativa su cobertura en las aéreas descritas abajo. Asegúrate de obtener noticias frescas y la inteligencia que elabora el equipo editorial de Portada. ¡Por favor, tilda los tema(s) de los que quieras recibir información!
Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.
FC Barcelona decided to eliminate its communications department.
The Mexican soccer club has chosen U.S. company Under Armour to make its commemorative jersey celebrating the team’s 100 years.
As a result of the high amount of ticket purchases at the super early bird rate, we are extending the Super Early Bird to PortadaLat to Friday February 17!
What: Skol is the most valuable brand in Latin America for the second year running according to the fifth annual BrandZ™ Top 50 Most Valuable Latin American Brands. Why it matters:Retail sector grows contribution to the total value of Latin American brands to 20%.Economic and political uncertainty leads to 22% decline in total brand value since […]
Marriott International, Inc. based in Bethesda, Maryland, USA, has nearly 6,000 properties in 120 countries and territories. The company recently completed its US $ 13 billion acquisition of Starwood Hotels & Resorts Worldwide, Inc., creating the world’s largest hotel company and a unified brand which will be known as Marriott International henceforth. The Starwood name will, therefore, cease to exist. Let’s look at who the hospitality behemoth’s key brand marketers and main agency relationships are. (Based on information in Portada’s Interactive Databases of Marketers).
Real Madrid is about to close the sale of its internet image rights to U.S. private equity firm Providence Equity Partners in a ten year deal.