Gen Z Engagement: How the Always-On Generation Is Rewriting the Rules of Connection
Gen Z engagement is social-first, always-on, and hyper-connected, with new demands for content, discovery, and brand connection, according to recent research.
Gen Z engagement is social-first, always-on, and hyper-connected, with new demands for content, discovery, and brand connection, according to recent research.
Instant Pot Brands™, Sam’s Club and more brand initiatives.
Lauren Scrima, NYCFC’s Head of Marketing, innovatively engages casual fans in New York’s competitive sports market, leveraging City Football Group resources and full-funnel strategies for audience growth and loyalty.
Heineken®, Spectrum and more brand moves.
Inter strengthens global expansion with key appointments, aiming to enhance its financial offerings and international market presence.
President Donald Trump announced that he will again postpone enforcement of the TikTok sale-or-ban. Mid-term a ban or sale, without including the coveted TikTok algorithm, to a new U.S. owner is likely. 10 questions and their answers by brand, media agency and music industry experts, interviewed by Portada.
The Premios Portada 2025 finalists have been announced! Top Latin American marketing campaigns and initiatives compete across six categories. Winners will be revealed on April 10 at Portada Live CDMX.
A comprehensive review of brands reaching out to the U.S. consumer.
New research reveals 97% of executives must maximize revenue in two years or face financial consequences. AI and data integration emerge as key solutions.
Gen Alpha is redefining consumer behavior, blending digital savviness with a preference for real-world experiences. Brands must adapt to their unique preferences to stay relevant.
What are the current price points for team and player sponsorships? How will the overall volume of U.S. player versus team sponsorships grow over the next five years? What are the critical elements for brands when evaluating a team versus a player sponsorship? Portada asked brand marketers and soccer experts. Let’s find out.
The rationale for PepsiCo’s purchase of Poppi reflects many critical marketing trends in the soft drinks sector. Will Poppi’s marketing and advertising service providers be streamlined under the new ownership?
A comprehensive review of brands reaching out to the U.S. consumer.
Ubaldo Aguirre shares Unilever Food Solutions’ omnichannel strategy, leveraging AI, personalization, and brand experiences to transform food marketing.
A comprehensive review of brands reaching out to the U.S. consumer.
What type of marketing agencies are coveted by potential buyers which ones are not?
Publicis acquired Lotame. Is it a defensive move, like the IPG acquisition by OMG, or does it really have a chance to strengthen its data ecosystem and gain a competitive advantage?
An interview with Cailin Bula of Austin, TX, headquartered advertising agency THIRD EAR.
Nine campaigns and brand moves reaching out to the U.S. consumer right now.
Rommel Valencia of Mexico’s Multimedios Group shares insights on strategic partnerships, U.S. Hispanic audience content consumption, and monetization strategies in the digital space.