More than 650 readers cast their votes to choose this year’s Top Travel Marketing Campaign finalists. Find out who they are, and discover who the winner is determined by award jury of brand marketers of the the Hospitality Sales and Marketing Association International (HSMAI) on June 8, during the Award Ceremony at PortadaLat!
Three finalists aimed at the Latin American audience and six for the U.S. audience were selected by Portada’s readers to pitch their campaigns to our special jury. Find out here who are the most voted nominees. Portada’s Award Jury will cast the final votes during the Award Ceremony at PortadaLat, on June 7, at the Hyatt Regency Miami. Join us as we announce the winners, register now!
Three finalists per category were nominated and voted by Portada’s audited audience of more than 130,000 professionals throughout the U.S. and Latin America.Today we bring you the finalists, the 3 most voted nominees per category.
Account-Based Marketing Demandbase has raised a US$65 million in funding led by existing investor Sageview Capital along with new investor Silver Lake Waterman.
Telemundo launches its marketing campaign for the FIFA Confederations Cup.
Facebook has unveiled its’ new tool Audience Direct to let media companies and publishers sell ads using Facebook’s data.Audience Direct is a new way for Facebook to help media partners selling their ads directly to advertisers, keeping their own ad tech infrastructure in place.
What: Fullscreen’s latest research conducted by Leflein Associates investigated media preferences and trends of Gen Z and millennials and how both generations significantly differ. Why it matters: Millennials present a higher preference for traditional platforms (including “traditional digital”) than their Gen Z counterparts. Gen Zers are shifting away from text-based online content in particular, in favor of streaming content – […]
#PortadaLat Speaker Victor Lopez, Head of Digital at Havas, on the Panregional Market, Video and More…
Victor Lopez, Head of digital media at Havas, who will be participating in the session “Panregional Marketing Death Match on June 8 (Day 2) at our upcoming PortadaLat conference in Miami says that he is sensing “more optimism around panregional marketing this year.”
Portada interviewed Katie Melenbrink, Public Relations & Marketing Director at Hemisphere Media Group, Inc on the company’s recent investment in REMEZCLA, a media brand targeting the highly coveted Latino Millennial audience.
Google’s online skinny bundle adds new TV networks.
#PortadaLat Speaker Trivago’s Jon Eichelberger: “We have to Make a Good Job Impressing Travelers as Switching Costs are very Low”
Jon Eichelberger Regional Head, Americas Trivago is going to be one of the many outstanding marketers participating at our PortadaLat conference on June 7-8 in Miami. Eichelberger will participate in a session on “How tech is redefining luxury and travel services.” We talked to Eichelberger in this pre-event interview about the very competitive travel market, particularly as it relates to Spanish-speaking audiences throughout the Americas.
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
NFL content broadcast on Twitter will be sponsored.
Sac Soccer & Entertainment Holdings, led by CEO Kevin Nagle, bought today USL soccer team Sacramento Republic FC.
With the exception of Mexico, exclusive broadcast rights in all Latin American countries belong to FOX Networks Group Latin America.
Video marketing solutions company, NGL Media, held its NewFront in New York City.The company led by CEO & Founder David Chitel is the only Latino and multicultural Millennial video pure play that participated at the Newfronts this year. Its new offerings include two comedy initiatives to be distributed over Mobile, OTT, social and potentially linear distribution channels. The content can be described as “quality funny” targeting today’s digitally connected New Generation Latino and multicultural audience.
Andres Polo, VP Digital Marketing at Visa for Latin America is the latest prominent addition to our June 7-8 PortadaLat agenda. Polo will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.
Paris-based entertainment conglomerate Vivendi has made a US$2.6 billion to acquire 60 percent stake in advertising group Havas.
The combined entity would represent more than 13 billion euros(approximately US$14.3 billion) in annual revenues and add a new business to the Vivendi group, which owns Universal Music Group (UMG) and Canal Plus.
The agreement secures the exclusive broadcasting rights of Concacaf’s club matches.
PortadaLat has announced the 2017 Video Awards nominees. Voting is open through May 19 to determine the winners of two categories: Top Latin Online Video Campaign and Top Video Creator. Below are the 13 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!