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Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

Emmis Communications to Sell Regional & City Magazines

Publishing Emmis Communications is launching “Tu Ciudad Los Angeles,” a lifestyle magazine to reach affluent latinos in Los Angeles, the city with the nation’s largest Hispanic population.Tu Ciudad Los Angeles, an English-language bi-monthly magazine, will roll out in May 2015 guide to Los Angeles culture, entertainment and lifestyle for urbane Latinos.


Honey Bunches of Oats Launches “ESTO ES TODO” Hispanic Campaign

What: Honey Bunches of Oats is launching the new Hispanic 360-degree marketing campaign “ESTO.ES.TODO.TM.” Why it matters: The campaign’s fully integrated plan includes new television spots, a digital overlay, a sampling tour, retailer events, media partnerships – including social platform Snapchat – and cinema ads. Honey Bunches of Oats is launching a new Hispanic 360-degree marketing campaign to […]


HOLA! Enters U.S. Market, Provides Innovative Language Choice to Subscribers

HOLA!, one of the largest celebrity magazine franchises with 33 editions worldwide in nine languages reaching 25 million readers every week, last week launched its print edition in the U.S. Hola! USA is exclusively produced for the U.S. market and will be published 7 times a year. An innovative feature is the fact that subscribers will be able to choose between an English and Spanish version of the magazine. In 2013, parent company Hola Media Inc. launched a cable television channel in Miami that currently reaches nearly 12 million households in Latin America and the United States.


Univision Buys Gawker Media for US $135 Million

What: Univision has won the auction for Gawker Media after placing a winning bid of US$135 million. The offer includes all seven of Gawker Media’s sites, including Gawker.com. Why it matters: This is the first acquisition of a major digital media property by Univision, perhaps together with the purchase of a controlling stake in The Onion earlier this year. Univision […]


Moya, Trum and Mejer Launch Ad and PR Agency sociedAd

What: Advertising veterans Jorge Moya, Carla Trum Mercado and Federico Mejer have founded sociedAD, a new cross-disciplinary agency that offers full-service advertising and public relations capabilities aimed at Hispanic consumers. Why it matters: Clients Include HBO Latino, ITT Technical Institute and MilkPEP. sociedAD is a partnership with Campbell Ewald. sociedAD, a new cross-disciplinary agency that offers full-service advertising […]


MORE FROM PORTADA

HOLA! Enters U.S. Market, Provides Innovative Language Choice to Subscribers

HOLA! Enters U.S. Market, Provides Innovative Language Choice to Subscribers

HOLA!, one of the largest celebrity magazine franchises with 33 editions worldwide in nine languages reaching 25 million readers every week, last week launched its print edition in the U.S. Hola! USA is exclusively produced for the U.S. market and will be published 7 times a year. An innovative feature is the fact that subscribers will be able to choose between an English and Spanish version of the magazine. In 2013, parent company Hola Media Inc. launched a cable television channel in Miami that currently reaches nearly 12 million households in Latin America and the United States.


Hispanic Marketing: Shifting Dynamics Lead to Growth in Finance, Nesting and Luxury Goods and Services

Hispanic Marketing: Shifting Dynamics Lead to Growth in Finance, Nesting and Luxury Goods and Services

What consumer categories are seeing increased demand from Hispanics? We talked to Packaged Facts’ Daniel Grandson, Ana Crandell of OMD Multicultural and Isabella Sanchez of Zubi Advertising to find out.


Daniel Villarroel – Demographic Targeting is the “New Multicultural”

Daniel Villarroel – Demographic Targeting is the “New Multicultural”

Marketing and strategy professional Daniel Villarroel talks about the differences between “multicultural marketing” and what today is known as “demographic targeting.”