TV Azteca has revealed a net growth of 11% in 2017. The company also announced the sale of Azteca America. TV Azteca has been reinventing itself since 2017; their strategic purpose is focusing on solid media operations in Mexico to boost profitability abroad.
The total US ad market has grown by 10.8% in January 2018, driven by ad spend in national television and digital platforms.
Tecate has signed a sponsorship deal with boxer Gennady Gennadievich Golovkin. The addition of GGG to Tecate’s influencers is a powerful marketing boost for the beer brand, and adds an interesting twist to the promotion of the boxer’s rematch with El Canelo Álvarez, also sponsored by Tecate.
Mexican broadcaster Televisa reported a net profit of MX $563 million pesos (US$28.6 million) in the fourth quarter of 2017, down 12.5 percent from the same period a year earlier.
For the tenth annual edition of Portada Miami we are kicking it up a notch or even two :-). First, We are having our marquee Miami event in the brand new design hotel EAST Miami in Brickell, which will also be the setting for the official launch of Portada’s brand new Council System of more than 50 senior brand marketing executives from all over the Americas. Second, Portada Miami Premium Level Ticket holders will be able to meet Portada council members and other VIPs present at Portada Miami for one-on-one 10 minute meetings.
AT&T will invest in the mobile sector in Brazil. Telcom firms are already in a tight competition in Latin America, and particularly in Brazil.
UCI and MAGNA have revealed the results of their study “Marketing to the Hispanic Mindset”. In-language and in-culture video ads are more engaging for Hispanics, at times twice as effective as non-contextual targeted ads.
Our guest columnist Montserrat Santaella, a hospitality expert with many years of experience in the industry, explains the challenges hotel chains will be facing in 2018.
Adcolony has positioned itself as the world’s second-largest mobile video in the world; it occupies the first place in the Mobile Seller Trust Index, as one of the most reliable mobile advertising at the global level.
MiLB has announced its 2018 campaign aimed to reach US Hispanic communities, “La copa de la diversión.”
A new Packaged Facts report shows more than half of Hispanics mainly buy natural/organic when grocery shopping, which creates opportunities for shops and grocery stores to reach that segment of the population more effectively
Facebook and Cisneros Interactive have become partners in Central America, the Caribbean, and Uruguay, expanding an alliance that already included 10 Latin American Countries.
Gravity has announced the arrival of multicultural strategist Xavier Turpin as Vice-President of Client Services and Strategy. In this role, Xavier will lead multicultural strategy for Gravity’s clients.
Discover the World and Cathay Pacific Airways have launched their new sales and marketing representation in Ecuador, the 14th Latin American country where Discover the World represents Cathay Pacific and Cathay Dragon.
Spanish Telcom company Telefónica has announced a full restructuration including dividing the company into two main units, Hispam South and Hispam North.
The two NBCU brands had not spent that much on advertising before Spark Foundry took over. We can expect an increase in ad spend starting now that the agency will promote two shows scheduled to air in February.
El Chapo boosted Sunday-night viewership for Univision and was one of the most binge-watched shows on Netflix. Both firms will capitalize on the success of the show’s theme in five more “narcoseries”.
NBCUniversal’s Telemundo Station Group has announced the completion of its acquisition of nine TV stations from ZGS Communications.
RTVE, the public TV broadcaster from Spain, has partnered with Movistar Play to stream content in Latin America.
After a competitive review, Domino’s has named The community as its U.S. Hispanic agency of record (AOR).