Holding Company Numatec Acquires Hex and Partners to Fuel Rapid U.S. Expansion
05/30/2023
Newly-Appointed CEO Alexandre Jordão to Scale Venture Across Key Multicultural Markets.
Editorial Staff @portada_online
Mike’s Amazing, Noodles & Company, Pepsico & More Sales Leads
05/30/2023
Noodles & Company, Pepsico and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
The Phoenix Bing Arises from its Ashes with a Little Help from ChatGPT: Is AI’s Future in B2B Marketing and PR Secure?
05/29/2023
PR News conducted a poll in January 2023, asking how respondents would use ChatGPT for marketing. Some want to avoid it completely.
How Guaranteed Rate’s Hispanic Campaign Became its Best Ever
05/22/2023
Guaranteed Rate, a Super Bowl advertiser and the nation’s third-largest retail mortgage lender, is betting on reaching Hispanic consumers on their terms.
Disaronno International, Pepsi, Estrella Insurance, Pfizer & More Sales Leads
05/20/2023
Disaronno International, Pfizer, Pepsi, Estrella Insurance, . and other brands targeting the U.S. consumer right now.
How to Leverage Multiple Partnerships in a Brand Activation
05/19/2023
Here are some tips to choose the right partnerships, build up relationships, and leverage them for a successful brand activation.
Osmosis, Ligue 1 – Uber Eats & More Brands Targeting the U.S. Consumer
05/14/2023
Osmosis, Ligue 1 Uber Eats… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Hyundai Motor America, LVMH, ALDI & More Sales Leads
05/07/2023
Hyundai Motor America, ALDI… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Half of Companies Are Failing in Sales Effectiveness Due to Poor Lead Follow-Up
05/04/2023
According to Conversica’s Sales Effectiveness Report, half of the companies studied either lacked the capability to receive sales inquiries through their website or failed to
Eric Tourtel, Ceo Of Teads Latin America, Steps Down
05/02/2023
Global Co-CEO Jeremy Arditi Takes Direct Oversight of Organization’s Latin America Operations, after Eric Tourtel steps down as CEO of Teads Latin America. Teads today
Daimler, Popeye’s, Papa John’s…
04/30/2023
Daimler, Popeye’s, Papa John’s, AT&T…and other brands targeting the U.S. consumer right now.
The Hispanic Marketing Council Announced The Winners Of The 2023 HMC Strategic Excellence Awards
04/28/2023
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York.
Gloria Constanza Inducted Into The Hispanic Marketing Council Hall Of Fame
04/27/2023
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame.
How Tajin Expands its Marketing Beyond its Mexican American Core Consumer
04/23/2023
Tajin, the Mexican company that produces several varieties of condiments consisting predominantly of chili peppers, lime and salt, entered the U.S. market in 1993. It has since obtained a considerable following among Mexican Americans. The brand also targets the overall U.S. population transcending cultural and linguistic boundaries. Portada interviewed Luis Alfaro, Brand Leader of Tajin USA.
National Football League (NFL), Tajín, & More Sales Leads
04/23/2023
Tajín, National Football League (NFL), Vallarta Supermarkets… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
C-Suite Leaders From Circle K, Hyundai, Medialink, State Farm & Televisaunivision Headline 2023 Hmc Annual Summit
04/20/2023
2023 Hmc Annual Summit, only conference devoted to Hispanic marketing, takes place April 26-27 in New York City. Business leaders, award-winning creatives, newsmakers and influencers
Red Stripe, PepsiCo, Ford & More Sales Leads
04/17/2023
Red Stripe, PepsiCo, Ford… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
How Brands Are Successfully Revamping Customer Satisfaction
04/16/2023
Customer satisfaction is an integral part of business’ ambitions if they wish to be a long-term success.
Brand Lift: 5 Drivers that Offset the Need to Go Viral in Emerging Media Channels
04/09/2023
The drivers of brand lift on emerging media have been identified by Nielsen, illuminating common factors that drive campaign performance.
Pepsi & Frito-Lay, L’Oréal & More Sales Leads
04/09/2023
Pepsi & Frito-Lay, L’Oréal… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.