Author Archive

Charter to Bring Back its Spanish-Language Call Centers to the U.S.

Charter is opening its’ first Spectrum Spanish-language call center, which will be located in McAllen, Texas and will eventually employ 600 Americans. The majority of those new positions will serve customers directly, as part of the company’s efforts to insource and bring all former Time Warner Cable call center jobs back to the U.S.


Fandango Unveils New Global Brand Strategy for Latin America

Fandango, the digital network for moviegoers, is significantly expanding its focus in Latin America with a new global brand strategy.Ingresso.com Launches New Cinema-Focused Ticketing Platforms in Brazil This April, While Fandango Latin America (www.Fandango.lat) Debuts in Peru, Colombia, Argentina, Mexico, Chile, Ecuador and Bolivia.


Outbrain Launches Content Recommendation Solution Outbrain Automatic Yield

Content recommendation platform Outbrain acquired early this month Revee, a technology company that allows publishers to track the revenue value of content in real-time. Using Revee’s technology, Outbrain has now launched Outbrain Automatic Yield.Outbrain’s Automatic Yield allows publishers to measure the revenue value of their content in real time and connect content programming and revenue delivery with a single piece of technology.


Olympusat Launches Newly Redesigned Website

Independent media company Olympusat Inc. has announced that its new and refreshed website is now LIVE. The newly redesigned website focuses on aesthetics, content, and increasing the visibility of the company’s owned-and-operated networks, original productions, brands and services.


Relevent Sports unveils International Champions Cup Lineup

Relevent Sports unveiled the full lineup of clubs set to participate in the 2017 International Champions Cup (ICC). David Tyler, CEO of Relevent Sports, tells Portada that sponsorship and broadcast right sales are now a very substantial component of ICC’s revenues.


Altice Acquires Teads for US $322 million

Dutch telecom Altice N.V.will acquire online video advertising marketplace Teads for US$322 million.Altice will provide clients with data-driven, audience-based advertising solutions on multiscreen platforms including TV, digital, mobile and tablets, as well as an open advertising platform to the media industry, programmers and multichannel video programming distributors.


Amazon Introduces Out-Stream Video Ad Platform AVA

Cloud computing and e-commerce marketing company Amazon is rolling out the latest ad tech platform Amazon Video Ads (AVA). Advertisers working with the Amazon Media Group can now directly place video ads using AVA, which is labeled as the go-to video ad platform for advertisers focusing on e-commerce clients.


AcuityAds Acquires Visible Measures for US $10 million

AcuityAds will acquire 100% of Visible Measures’ outstanding common stock in exchange for cash in the amount of USD $10 million. It is expected that this transaction will be completed on or about March 31, 2017.AcuityAds gains meaningful footprint in the high-growth programmatic video advertising market
Pro-forma TTM Revenue for the combined organization exceeded CDN US$75 million.


Simulmedia and LiveRamp Partner to Enable First-Party Data Activation on TV

What: Simulmedia and LiveRamp™, an Acxiom® company, have closed an strategic partnership enabling marketers to activate their first-party or CRM data on national TV. Why it matters: TV advertisers who activate with first-party data can gain valuable insights to improve all their advertising and consumers receive more relevant, engaging content from advertisers. Simulmedia and LiveRamp™ announced a strategic […]


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AB InBev To Review US $2 billion Global Media Assignment

AB InBev To Review US $2 billion Global Media Assignment

Anheuser-Busch InBev, one of the world's largest brewer, has kicked off a global media planning and buying agency review for its' US$2 Billion Global Media Assignment.


Relevent Sports unveils International Champions Cup Lineup

Relevent Sports unveils International Champions Cup Lineup

Relevent Sports unveiled the full lineup of clubs set to participate in the 2017 International Champions Cup (ICC). David Tyler, CEO of Relevent Sports, tells Portada that sponsorship and broadcast right sales are now a very substantial component of ICC's revenues.