Gallo’s Black Box Wines and the National Hockey League announce a multiyear U.S. partnership. LALA®’s integrated marketing campaign to support its cheese portfolio expansion. Reese’s Halloween initiatives, and much more…
Publicis and Omnicom are redefining global media agency positioning in 2026. Explore how no-pitch deals, AI infrastructure, and $3.3B in H1 billings are reshaping agency selection.
At Amazon unBoxed 2026, Amazon unified its ad stack with AI agents, streamlining full-funnel media buying across display, streaming, and audio.
McDonald’s is testing third-party ads in 450 restaurants. Discover how McDonald’s advertising leverages first-party data, loyalty users, and physical stores into a $1 billion commerce media network.
Michelob Ultra becomes Official Beer Sponsor of the NHL. Paramount commits to at least 30 films released into theaters in 2027 and 2028. Wayfair, Dave & Buster and more…
Vevo reveals how sports events reshape music consumption through nostalgia, real-time reactions, localized fandom, and cross-generational cultural engagement for marketers.
“What’s interesting is not that Mbappé changed sponsors, but that a relatively young brand like On has entered the conversation at that level,” an expert interviewed by Portada says about the sponsorship. Plus, Audible is planning an African American campaign. Buchanan’s, Coldwell Banker and more…
Andrés Cantor signing on for Netflix shows how seriously platforms like Netflix are approaching sports content. Six reasons behind the move you need to know.
Gen Z Brand Loyalty is rising, with emotional connection, social influence and category commitment reshaping how younger consumers choose brands.
In partnership with Grupo BIND, Inter launches a digital local account connecting Argentines directly to global investments. Global CEO João Vitor Menin and SVP CFO Santiago Stel traveled to Buenos Aires for the official announcement.
Hershey, who owns the rights to market Cadbury chocolates in the U.S, expects brand investment to grow by 30%. Cadbury is introducing ”There’s Magic in More,” a multiyear brand platform, through a collaboration with New York Fashion Week. Cole Haan’s new global brand campaign. Petsmart’s new agency and much more…
Luis Romero is the new Chief Revenue Officer at My Code. Keep track on this and other top appointments this week!
PepsiCo spends US $3.4 billion a year in advertising, now Publicis will be in charge of the media business of the CPG giant. What factors moved PepsiCo to choose Publicis? Which PepsiCo duties will Omnicom retain? What does the move mean for the upcoming pitch of Coca Cola’s media business? Find out here!
Salesforce and Anthropic launch Claudeforce, discover how agentic AI transforms martech and CRM data management.
How Meta’s internal AI restructuring under Project OT exposed the risks of enterprise AI automation. The lessons for AdTech practitioners.
Explore Nestor Perinot’s experience at the 2026 FIFA World Cup, combining sports journalism, fan passion, and unforgettable family moments.
José Villafañe, who recently announced he sold his interest in Nueva Network, is already moving on to his next venture. You are reading it here first: “I am excited to announce the upcoming launch of Audio Treehouse on September 1, 2026. This marks my third audio network launch in 15 years, but this time with a definitive total-market focus,” Villafañe, Founder & CEO of Audio Treehouse, tells Portada.
Panama launches its official country brand, “Host of the World,” unifying logistics, tourism, and investment to foster global connection and economic growth.
Alba Castillo Baylin of The Coca-Cola Company tells Portada, how her company is creating lasting opportunities beyond the FIFA Men’s World Cup 2026™
Teads’ lawsuit against Google claims the company’s ad tech ecosystem prevented 6.88 trillion programmatic ad impressions from reaching competing exchanges, raising new questions about competition in programmatic advertising.