
Holding Company Numatec Acquires Hex and Partners to Fuel Rapid U.S. Expansion
Newly-Appointed CEO Alexandre Jordão to Scale Venture Across Key Multicultural Markets.
Newly-Appointed CEO Alexandre Jordão to Scale Venture Across Key Multicultural Markets.
Noodles & Company, Pepsico and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
PR News conducted a poll in January 2023, asking how respondents would use ChatGPT for marketing. Some want to avoid it completely.
Guaranteed Rate, a Super Bowl advertiser and the nation’s third-largest retail mortgage lender, is betting on reaching Hispanic consumers on their terms.
Disaronno International, Pfizer, Pepsi, Estrella Insurance, . and other brands targeting the U.S. consumer right now.
Here are some tips to choose the right partnerships, build up relationships, and leverage them for a successful brand activation.
Osmosis, Ligue 1 Uber Eats… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Hyundai Motor America, ALDI… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
According to Conversica’s Sales Effectiveness Report, half of the companies studied either lacked the capability to receive sales inquiries through their website or failed to
Global Co-CEO Jeremy Arditi Takes Direct Oversight of Organization’s Latin America Operations, after Eric Tourtel steps down as CEO of Teads Latin America. Teads today
Daimler, Popeye’s, Papa John’s, AT&T…and other brands targeting the U.S. consumer right now.
The Hispanic Marketing Council (HMC) announced the winners of the 2023 HMC Strategic Excellence Awards at its annual summit in New York.
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame.
Tajin, the Mexican company that produces several varieties of condiments consisting predominantly of chili peppers, lime and salt, entered the U.S. market in 1993. It has since obtained a considerable following among Mexican Americans. The brand also targets the overall U.S. population transcending cultural and linguistic boundaries. Portada interviewed Luis Alfaro, Brand Leader of Tajin USA.
Tajín, National Football League (NFL), Vallarta Supermarkets… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
2023 Hmc Annual Summit, only conference devoted to Hispanic marketing, takes place April 26-27 in New York City. Business leaders, award-winning creatives, newsmakers and influencers
Red Stripe, PepsiCo, Ford… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Customer satisfaction is an integral part of business’ ambitions if they wish to be a long-term success.
The drivers of brand lift on emerging media have been identified by Nielsen, illuminating common factors that drive campaign performance.
Pepsi & Frito-Lay, L’Oréal… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
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Founded in 2003, Portada is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.
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