Inter & Co
Financial super app Inter&Co announced the appointment of Kaio Philipe to the role of Chief Business & Marketing Officer. With executive stints at Baidu, Bloomberg, Google, and Kayak / OpenTable, Philipe joined Inter at an inflection point. With deep roots across the Americas, the company has set its sights on rapid U.S. expansion, as evidenced by a growing corporate presence in Miami, and naming rights of the venue hosting Major League Soccer’s (MLS) Orlando City and National Women’s Soccer League’s (NWSL) Orlando Pride, now called the Inter&Co Stadium. Users of the financial super app enjoy features such as cashback rewards, no brokerage fee stocks trading, mortgage, everyday banking, and discounts with dozens of beloved consumer brands. Escalating this ecosystem with brand partners will be one of Philipe’s main priorities in the newly created role. Read the full story here.
HP
HP has introduced a fresh subscription service allowing individuals to lease a printer and a monthly print quota determined by the selected plan. This subscription includes ink supply for the allotted pages and an option to upgrade to a new printer after two years. The catch? Users will need to connect their printers to the internet, allowing HP to monitor usage and collect personal data. There’s a 30-day free trial period, and if not canceled before it ends, users are committed to the subscription for a minimum of 24 months with significant early termination fees ranging from US$120 to US$270 plus tax. The idea of printing as a subscription service might appear innovative, yet it’s part of a larger trend shifting from traditional ownership to subscription models. Since 2014, HP has offered monthly ink subscription plans through the Instant Ink program. However, the main distinction with the current “All-In Plan” is that you’re not owning the printer but simply renting it, aiming to make printing entirely subscription-based. HP’s website now suggests considering subscription over purchasing the printer, although it’s currently presented as an alternative rather than the sole option available.
Solo Stove
Solo Brands, Inc. (“Solo Brands” or “the Company”), an omnichannel lifestyle company with beloved brands such as Solo Stove, Chubbies, ISLE, Oru Kayak, and IcyBreeze, announced the addition of PMG to its esteemed roster of agencies. PMG, a global independent marketing solutions and technology company, has been appointed as the media Agency of Record (“AOR”) for Solo Stove, the Company’s flagship brand. In this capacity, PMG will be responsible for the brand’s full-funnel media efforts – including integrated strategy, media planning & buying, as well as insights and technology – to drive Solo Stove’s long-term business growth. Through the new partnership, Solo Brands aims to improve marketing efficiency, increase demand, and deepen the connection with consumers through effective holistic media planning and precision excellence in performance marketing. To service the account, PMG will leverage the data-driven insights and intelligence from its proprietary Alli marketing technology platform. Solo Stove adds to PMG’s deep retail industry expertise and portfolio of omnichannel customers, including Beats by Dre, Kohler, Rothy’s, and TheraBody.
Condado Tacos
Condado Tacos has appointed Doe-Anderson as its first agency of record for strategy, creative, and national media planning and buying, Mediapost reported. Condado, a “build-your-own” taco joint founded in Columbus, Ohio in 2014, is rapidly expanding, with 50 restaurants across 10 states, including major metro areas like Cincinnati, Cleveland, and Detroit. Supported by New York-based private equity firm Beekman Group, Condado plans to open approximately eight new restaurants annually. To aid in its growth, Condado has enlisted the expertise of Doe-Anderson, a team experienced in the restaurant industry, having worked with brands such as Chili’s and Dunkin. Doe-Anderson will collaborate with Condado on brand, creative, and media strategies. Known for its community-focused approach, Condado commissions local artists to hand-paint unique murals in each new restaurant, reflecting local history and culture. The agency’s initial work with Condado is set to launch later this year.
At this exclusive event on April 11, 2024 brand decision-makers and marketing service suppliers will share and accelerate knowledge on crucial topics, including Latin American marketing, e-commerce marketing, and leveraging marketing technologies. To find out about thought leadership and networking solutions at Portada Live involving many brand decision-makers, don’t hesitate to contact Sales Director Irma Gutierrez at [email protected].
Liquid I.V.
Powdered hydration brand Liquid I.V. announced an official multi-year partnership with the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX as its first-ever functional hydration partner. From Friday, May 3 through Sunday, May 5, Liquid I.V. will serve as the ultimate hydration solution for spectators and staff at the Miami International Autodrome, within the complex of Hard Rock Stadium. The partnership further establishes Liquid I.V. as one of the leaders in functional hydration while at the forefront of cultural experiences including world-class racing, entertainment, and hospitality. Over the weekend (May 3 – 5), Liquid I.V. will provide unique hydration experiences to consumers at various touch points of the 3.36-mile track stadium. Ticketed F1 spectators will enjoy Liquid I.V. sampling throughout the campus in General Admission and grandstand zones, the Paddock Club, and the Liquid I.V. Race House and participate in innovative brand experiences that seamlessly blend the thrill of Formula One racing with the hydrating benefits of Liquid I.V.This multi-year partnership marks the first functional hydration brand present at FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX.
Fogo de Chão
Internationally renowned restaurant brand from Brazil, Fogo de Chão, has appointed Business Agency GALE as its creative and media agency of record. The partnership will amplify brand love and further expand Fogo’s rapidly growing business as the brand enters its 10th year of positive traffic and market share growth in 2024.GALE’s remit spans creative, social, influencer, and media strategy, planning, buying, analytics, reporting and brand stewardship to increase awareness and strengthen Fogo’s position as a category leader. Fogo de Chão (fogo-dee-shown) is an internationally renowned restaurant that allows guests to discover what’s next at every turn. Founded in Southern Brazil in 1979, Fogo elevates the centuries-old cooking technique of churrasco – the art of roasting high-quality cuts of meat over an open flame – into a cultural dining experience of discovery.
Ferguson Enterprises
U.S. distributor of plumbing supplies Ferguson Enterprises has named Omnicom Media Group performance marketing agency TCA as its North America media agency of record, Mediapost reports. Ferguson Enterprises, a publicly traded company with a market value of approximately US$30 billion, disclosed advertising and marketing expenses of slightly above US$400 million for its fiscal year 2023. Specific details regarding media spending were not provided. This decision came after a competitive pitch, signaling the company’s intention to enhance its media initiatives with a focus on comprehensive campaigns. TCA developed a tailored marketing and media strategy for Ferguson, capable of evolving alongside the company’s dynamic expansion plans.
