08:00 am
AGENDA OF THE 2023 EDITION, (2024 AGENDA WILL BE PUBLISHED SOON)
Registration Opens – Networking
New York City
March 5, 2024
Overview
Effective growth marketing in the United States makes it imperative for marketers to fully realize that America is a multicultural and diverse country. At the Marketing in Multicultural America Summit in New York City, major brand practitioners will be providing insights on specific facets of the role of marketing in a multicultural United States, including:
- The healthcare marketing opportunity.
- Contextual targeting and efficiency engaging multicultural audiences.
- Marketing financial services to Hispanic consumers
- A deep-dive into soccer as a critical passion point to engage audiences in a multicultural America
…and more.
If you are interested in ATTENDING OR PARTICIPATING, please email us at [email protected] .
Previous
Next
08:25 am
Welcome – Introduction
08:30 am
HEADLINE INTERVIEW:
Margie Bravo, Multicultural Strategist, Nestlé interviewed by Guillermo Pérez, Chief Creative Officer, Digo Hispanic Media
Breakfast served
09:00 am
PresentatIon of PORTADA INSIGHTS REPORT: MARKETING IN MULTICULTURAL AMERICA
09:20 am
Marketing in Multicultural America: PASSION POINT ENTERTAINMENT
MODERATOR: Marcelino Myares Jr., Managing Partner, Arenas Group
SPEAKERS: Carlos Salcines, VP Multicultural Marketing, Warner Bros. Pictures and
Faby Torres, SVP, CMO Energy Drinks / Hispanic Business Unit Marketing
09:50 am
Marketing in Multicultural America: PASSION POINT SPORTS
MODERATOR: Hugo Pimienta, VP Brand Alliances, Major League Soccer
SPEAKERS: Brandi Miranda Johnson, Senior Manager Diversity Marketing, Kia America, Erik Thomas, Director Experiential Marketing, Hyundai Motor America and Esther Gonzales, Director Sponsorships & Experiential Marketing, AT&T
10:20 am
Marketing in Multicultural America: THE CRITICAL ROLE OF DATA
Ariela Nerubay, CMO, Curacao and Elizabeth Barrutia – Founder & CEO – BARU Advertising
11:00 am
Networking:
Snacks and Refreshments
11:45 am
Adjournment
About US
Founded in 2003, Portada is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.
© 2019 PORTADA – ALL REGISTERED