7:45 am
REGISTRATION – NETWORKING
Coffee and refreshments
NYC
The Lambs Club March 5, 2024
Overview
Effective growth marketing in the United States makes it imperative for marketers to realize that America is a multicultural and diverse country. At the Marketing in Multicultural America Summit in New York City, prominent brand practitioners will be providing insights on specific facets of the role of marketing in a multicultural United States, including:
- The healthcare marketing opportunity.
- Does programmatic advertising need multicultural fine-tuning?
- Planning marketing budgets for diverse audiences.
- Marketing telecommunications services to Hispanic consumers.
- A deep dive into soccer as a critical passion point to engage audiences in a multicultural America.
…and more.
If you are interested in ATTENDING OR PARTICIPATING, please email us at [email protected] .
8:15 am
WELCOME – INTRODUCTION Breakfast served
Marcos Baer, President, Portada
8:40 am
HEADLINE INTERVIEW – Opening stores by the hundreds: marketing to the diverse telecommunications services consumer
Olga Bermudez Paiva, Senior Director Brand Marketing, Verizon interviewed by Rebeca Vargas, Senior Marketing Executive
9:00 am
THE CRUX OF THE MATTER: Budgeting for diverse audiences
MODERATOR: David Drucker, VP Sales, Absolute Sports
SPEAKERS: David Queamante, SVP Managing Director, Media Planning, UM Worldwide, Ed Carias, VP Marketing, Disaronno International USA and Alex Minicucci, VP, Diverse Omnichannel Investment Lead, Horizon Media
9:30 am
MEDIA SPOTLIGHT: Engaging multicultural audiences with end-to-end OOH media solutions.
Marcelo Fiore, Senior Business Development Director, U.S., Worldcom OOH, and Jonathan Mark, Managing Director USA & Canada, Worldcom OOH
10:00 am
FÚTBOL: A deep dive into soccer as a key passion point to engage audiences in a multicultural America
MODERATOR: Andres Gonzalez, VP, Partnerships, City Football Group
SPEAKERS: Scott Decker, North America Media Strategic Planning Lead, HP, Emma Velez-Lopez, VP Metro Brand and Advertising, T-Mobile and Edwin Hincapie, Brand Director Santa Teresa Rum, Bacardi
10:30 am
NETWORKING BREAK Coffee and refreshments
10:50 am
ANSWERS TO A CONUNDRUM: Does programmatic advertising need cultural fine-tuning?
Stephen Paez, EVP Multicultural Investment and Innovation, Publicis Media in conversation with Augusto Romano, CEO, Digo
11:20 am
CONSUMER INSIGHTS: Analyzing multicultural consumer behavior to develop exceptional marketing activations
Laura Saldana, Brand Director, Voltaren and Excedrin, Haleon in conversation with Cristina Martinez, Senior Partner, Multicultural Director, EssenceMediacom
11:40 am
NETWORKING
Snacks and refreshments.
11:55 am
ADJOURNMENT
About US
Founded in 2003, Portada is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.
© 2019 PORTADA – ALL REGISTERED
