200+
1:1 MEETINGS
1
COLLABORATIVE KNOWLEDGE-SHARING SESSION
150+
DECISION MAKERS
1
RESEARCH SPOTLIGHT
2
BRAND CHALLENGES
September 19, 2024 | Portada Live
In-person in New York City: 10:10 am – 5:30 pm
Virtual: 10:45 am – 3 pm EST
IN-PERSON in New York City: Senior brand marketing executives and solution providers will gather in New York City for a highly curated exclusive event. It will include presentations, dynamic workshops, a VIP lunch function, award ceremony and other in-person networking activities. Portada Live will take place at a premier loft venue (address provided after registration).
MARKETING SERVICES SUPPLIERS
Portada Live offers marketing services suppliers including agencies, tech-platforms, media and sports/entertainment properties a very cost effective and time efficient route to new business through access to pre-qualified brand marketing decision makers.
BRAND MARKETERS
Portada Live gives you a unique opportunity to meet new marketing solution providers of your choice. You will also learn how “best-of-breed” brands are leveraging marketing technologies and get cutting-edge insights about marketing to the diverse U.S. consumer.
Please fill out the below and we will send you more information about our Portada Live Exclusive Brand Decision Maker Workshop and Interactive Networking event.
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BUILD NEW PARTNERSHIPS AND GAIN KEY INTELLIGENCE IN JUST 7 HOURS!
Through a combination of bespoke workshops, pre-scheduled 1:1 meetings, and collaborative knowledge-sharing sessions, Portada Live will provide attendees an ideal platform to gain new business and intelligence. Check out the sample agenda below of our last Portada Live in NYC and virtual on September 21, 2023! Watch this VIDEO of a prior edition.
MIDDAY-EARLY AFTERNOON
Afternoon
AMPLIFYING MULTICULTURAL VOICES AND BRANDS - YEAR ROUND
Speakers:
Leslie Arredondo-Cordero, Lead, Commercial Music, Spanish Language LATAM & US Latin, TikTok, RaiNao, Singer/Artist, Carol Castillo, Executive Director, Multicultural Pillar Lead, PhD, and Nelson Pinero, Senior Digital Director, Senior Partner, GroupM
Moderator:
Jason Pascal, EVP, Global Artist & Label Partnerships, The Orchard
Participants collaboratively share knowledge with the brand marketing leaders in the Portada Council System.
PASSION POINT SPORTS: How Multicultural Audiences are Changing the Playing Field in Sports Marketing
Speakers:
Kaio Philippe, CMO, Inter&Co and
Gustavo Cecilio, Head of Marketing (Sr. Director), Hispanic Business Unit, PepsicoCoFoods,
Moderator:
Kevin Downey, Sr. Sales Director, Digo Hispanic Media
OOH MEDIA: Using Innovative Tech to Influence Purchase Behavior of the Multicultural Consumer
Speakers:
Jonathan Mark, MD U.S. & Canada, WorldCom OOH and Susie Corona, Senior Director of Brand Marketing, Verizon
THE NEW AMERICAN HOME BUYER: Brand New Research and Its Marketing Implications
Erin Siegel, Senior Director, Public Relations & Executive Communications, Century21 in conversation with Camilo Escalante, Executive Director of Diverse Segments, Guaranteed Rate
AWARD CEREMONY
Celebrating Winners of:
⊛ Culturally Responsive Ad-Tech
⊛ Multicultural Healthcare Advertising Campaign
⊛Multicultural OTT Advertising Campaign
⊛ Soccer Advertising Campaign
-followed by HAPPY HOUR presented by Digo.
CONCURRENT WORKSHOPS
Select a workshop that fits your needs:
– Exploiting the Soccer Opportunity: Engaging the U.S. Youth Soccer Player and her Families; Solution Provider: Vicente Navarro, Partner, GotDigital
Media Agency Leader: Alex Minicucci, VP, Diverse Omnichannel Investment, Horizon Media
– The Hispanic Casual Gaming Audience: Capitalizing on the Opportunity Solution Provider: Warren Strifling, Sales Director & Co-Founder Portal Latino, Media Agency Leader: Cristina Martinez, Senior Partner, Multicultural Director, Essence Mediacom
–Marketing Digestive Health Solutions in the 50+ Age Group: Opportunities and Challenges Brand Leader: Carrie Salmon, Brand Lead Preparation H, Haleon, Solution Provider: tba
– Diverse Owned Media: How Brands should Balance Reach and Responsibility Solution Provider: Liz Blacker, EVP Strategy & Business Development, Sabio; Media Agency Leader: tba
More workshops are to be announced!
A LATINA MAKING IT IN AMERICA: An Advertising Leader Shares Her Experience and Insights for Professional Growth
Karina Dobarro, EVP, Managing Partner, Horizon Media interviewed by Liz Blacker, EVP Strategy & Business Development, Sabio
Soccer Advertising Campaign of the Year Award Finalists
Portada’s Soccer Advertising Campaign of the Year Award recognizes an outstanding advertising campaign by a brand targeting U.S. audiences with soccer-specific content/creative.
| Campaign Name | Brand | Company | Agency |
|---|---|---|---|
Taste of Greatness Campaign |
| PepsiCo Foods NA | Genesco Sports Enterprises |
Love From Everywhere |
| Maria Gamesa | (PepsiCo Foods NA) |
AT&T Mexican National Team |
| AT&T | PRIMETIME Sports |
La Copa Es Nuestra |
| NBCUniversal Telemundo | Spark |
Lay's Messi Campaign |
| Frito-Lay/PepsiCo | OMD |
Watch Women’s Sports/WWC |
| Johnnie Walker/ Diageo | PHD |
Volkswagen Atlas/WWC |
| Volkswagen Group of America | PHD |
Text to Sign |
| Total Wireless | Golin |
Metro's "Nada de Bla Bla Bla"
Liga MX FDC |
| Metro by T-Mobile | BarkleyOKRP/Initiative |
Multicultural OTT Advertising Campaign of the Year Award Finalists
The Multicultural OTT Advertising Campaign of the Year Award recognizes an outstanding advertising campaign delivered through Internet streaming to devices that include mobile, desktop, and SmartTV.
The campaign targets primarily the diverse consumer in the U.S., including Hispanic, African American, Asian American, and LGBT.
| Campaign Name | Brand | Company | Agency |
|---|---|---|---|
Flonase Allergy Relief |
| Haleon | Publicis |
Honda Stage |
| Honda | Orci |
Happy Honda Days |
| So Cal Honda Dealers | Horizon Media |
Metro's "Nada de Bla Bla Bla" Super Bowl Campaign |
| Metro by T-Mobile | BarkleyOKRP/Initiative |
Culturally Responsive Ad-Tech of the Year Award Finalists
The Culturally Responsive Advertising Technology of the Year Award recognizes advertising technology that embraces the fact that marketing in a multicultural America is, by definition, multicultural.
| Campaign Name | Brand | Company |
|---|---|---|
eMbrace |
| Horizon Media |
Household Graph |
| TelevisaUnivision |
Upwave Comprehensive Analytics Platform |
| Adsmovil |
ThinkNow Audiences |
| ThinkNow |
Sabio Technology |
| Sabio Holdings |
Contextual Advertising Technology, Cadmus AI |
| Mundial Media Inc |
Multicultural Predictive Audiences |
| AdTheorent |
Multicultural Health Care Advertising Campaign of the Year Award Finalists
Portada’s Multicultural Health Care Advertising Campaign of the Year Award recognizes an outstanding advertising campaign by a brand promoting healthcare products and services, including pharma, health services, and health insurance. The campaign primarily targets a diverse audience in the U.S, including Hispanic, African American, Asian American and LGBT
| Campaign Name | Brand | Company | Agency |
|---|---|---|---|
Hispanic Patient Storytelling Heighten Shingles Awareness |
| GSK | Publicis |
The Advil Pain Equity Project: "Believe My Pain" |
| Haleon | Haleon |
Tufts Health One Care |
| Tufts Health Plan | d exposito & Partners |
UnitedHealthCare and BELatina Join Forces for Latino Health |
| UnitedHealthcare | Horizon Media |
Theraflu "Sick of Working Sick" |
| Haleon | Haleon |
Some things come with age, some don't |
| Alzheimer Association | Lopez Negrete Communications |
Multi-pronged Marketing Campaign for Puerto Rico Consortium for Clinical Investigation |
| Puerto Rico Consortium for Clinical Investigation (PRCCI) | Latin2Latin Marketing + Communications, LLC. |
Special Award Winner: Experiential Multicultural Marketer of the Year
| Brand | Company |
|---|---|
Inter & Co |
|
PREMIUM EVENT PARTNERS
REGISTRATION
Partnership Opportunities
Are you interested in business development packages including a number of guaranteed meetings with brand marketing executives, speaking and/or branding opportunities?
Access for Senior Brand Marketers
Are you a brand marketer? You could be eligible for a complimentary VIP pass.
About US
Founded in 2003, Portada is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.
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