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Changing Places: Diageo’s Tequila Don Julio Welcomes New Global Marketing Vision and more…

In recent brand management developments, Diageo welcomes Salvador Padron as the new Global VP Marketing for Tequila Don Julio, signaling a strategic shift in the iconic brand's global marketing approach.

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Several notable appointments have been announced in the realm of brand management. Salvador Padron has joined Diageo as the Global VP Marketing for Tequila Don Julio, expressing his excitement to lead strategic marketing initiatives on a global scale (Check out this recent Portada article on Don Julio’s marketing strategy). Julian Golfarini has taken on the role of Director of Multicultural at AdTheorent, highlighting the company’s industry-leading multicultural solutions. Meanwhile, Marcos Marín anuences that Tiempo Company and MEL have joined forces in a groundbreaking partnership to increase trust in media from U.S. Latinos.

Join us as we unravel the narratives behind these shifts and explore the motivations driving them forward. As companies evolve through acquisitions and strategic partnerships, individuals progress in their careers, taking on new roles and challenges. Portada is here to keep you informed about these transformations.

Changing Places: Diageo’s Tequila Don Julio Welcomes New Global Marketing Vision and more…

NamePositionCompanyGoal
Salvador PadronGlobal VP Marketing for Tequila Don JulioDiageo“Thrilled to contribute to the legacy of this iconic brand and lead strategic marketing initiatives on a global scale.”
Julian GolfariniDirector of MulticulturalAdTheorent“I couldn’t be more excited about our industry-leading multicultural solutions, which drive campaigns that reach and resonate with EVERYONE. Looking forward to continuing to bring the “sazon” in 2024 and beyond!”
Marcos MarínHave joined forces in a groundbreaking partnership to increase trust in media from U.S. Latinos.Tiempo Company and MEL“We are reshaping the future of national Latino news outlets over the next decade.”

 

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