Players with Latin American ties are an increasing segment of the international growth of the NBA. With tens of millions of fans in the region, these and other player connections to their nations of origin will make marketing there even more desirable for brands.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that’s also aware of consumer’s individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.
H Code Media and Grupo Imagen have announced a partnership by which H Code will represent Grupo Imagen’s ad inventory in the U.S. Grupo Imagen has major digital properties in Mexico which have a substantial following in the U.S.
We looked at the most-frequently visited retail websites in Latin America, and particularly in Mexico, in February. Even though Amazon is expanding in Latin America, it’s still second to Mercado Libre, the biggest online retailer in Latin America.
Major League Baseball released demographics of this year’s Opening Day. This year’s numbers have set a record for players from outside the United States, including a strong contingent from Latin American countries.
Video on demand keeps increasing its relevance throughout Latin America. After successfully launching its app in Argentina and Mexico, Fox will compete against Netflix and HBO in Brazil.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February. Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.
We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Liga MX squad Club América announced a broadbased partnership with Toyota, the No. 1 auto brand in the U.S. Hispanic market. Its sponsorship of Tour Águila, Club América’s annual U.S. Tour, is key to leveraging that position in the market.
Portada presents the highest level unit in Portada’s Council System: its Council of the Americas, a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech, and Media.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
IMS will manage P&G’s communications in ten Latin American markets across all digital platforms. The agreement allows P&G to reach audiences through short video adds ensuring brand safety and viewability.
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in January 2018. YouTube is still on top of the online entertainment industry for Latin Americans, and even more so for Mexicans.
We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media.
Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.
The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.
