Pepsico’s Eric Melis Joins Portada’s Council System
We are excited to announce that Eric Melis, Sr. Marketing Director – LATAM Beverages at Pepsico is joining the Portada Americas Board, one of the six units of Portada’s Council System.
Latin America
Walmart, Soriana Explain Alternative Payment Strategies for Capturing the Growing E-commerce Grocery Market in Mexico
Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
CHANGING PLACES LATAM: Mauricio Barriga, Miriam Shirley, Eduardo Lorenzi…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Southwest Airlines, Expedia, Hilton …
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
“Video Ads Are Like a Swiss-Army Knife”: Q&A with Seraj Bharwani, Chief Strategy Officer at AcuityAds
Video is one of the leading advertising formats, to the extent that 99% of marketers use it as part of their marketing initiatives. However, video exposure doesn’t guarantee attention. In this exclusive interview, Bharwani talks about how to improve attention rates and thus ensure higher efficiency.
Soriana Ecommerce Director Rafael Castelltort Explains How Grocers in Mexico Are Racing to Ring Up Online Sales
Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.
SALES LEADS LATAM: O Boticário, Air Europa, Despegar.com…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Henry Zamarripa, Cristian Figoli, Julia Sol Gersberg…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas
Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.
MasterCard, Coty, Estée Lauder, GroupM and Facebook Added to Exclusive Roundtable at Portada Miami
Major brand, agency and technology decision makers have been added to the exclusive Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub, which will be taking place during Portada Miami on April 12 in the EAST Hotel. Brand marketing leaders participating in the thought leadership function include Elena Feoktistova, Regional Head of Consumer and Product Marketing LAC, MasterCard, Denisse Guerra, Marketing Director Latin America, The Estée Lauder Companies and Rafael López de Azua, Head of Media and Digital, LATAM (Director), Coty. Jose Maria Sanabria, CEO, GroupM Latin America and Adriana Bellinatti Grineberg, Regional Director, Pan-regional Latam, CENAM & Caribbean, Facebook have also confirmed their participation.
SALES LEADS LATAM: Avon, Rappi, Emirates…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Jorge Noguera, Carlos López-Abadía, Luciano Landajo…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Coca-Cola Brazil, Chevron, Air France-KLM…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Mariano Defelipe, Ezequiel Fonseca Zas, Lucas Arechaga…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Historic Partnership Grows Pro Lacrosse in Mexico
Deemed the fastest growing sport in areas like Southern California, lacrosse has new fertile ground and a new team with fresh ideas to find new Hispanic fans on both sides of the border.
Smart Alliance, the New Airport Marketing Network In Latin America, Reaches 90 Million Passengers
Smart Alliance is a new company that specializes in airport advertising space, with a focus on travel retail and luxury.
SALES LEADS LATAM: Pepsi, Santander Chile, LATAM Airlines…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Denisse Guerra, Diego Rosero, Matt Eastwood…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A Match Made in LATAM: IZEA to Acquire Hispanic Influencer Marketer FLUVIP
The rapid growth of cell phone use and digital marketing to sell products and services in Latin America makes FLUVIP’s network of 100,000 Hispanic influencers in both LATAM and the US look like the perfect scoop for IZEA to move into the region.
MarTech Roundup: GenZ Has Big Preference for Email, Connected TV Ads are Better Received, Accedo Funded
Our summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
