CHANGING PLACES LATAM: Luis Monreal, Pepe López de Ayala, Paula Figueroa…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Latin America
SALES LEADS LATAM: Avianca, General Motors, Ritz-Carlton…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Shazam Taps U.S. Media Consulting as Exclusive Reseller in Latin America
Shazam’s songs app has partnered with media services firm US Media Consulting, which will be Shazam’s exclusive advertising reseller in Latam. USMC will have a team dedicated to Shazam specializing in reaching Latin America and US Hispanic audiences.
Clarín Follows the Lead of Netflix and Spotify
aying for access to digital content is nothing new for users; the popularity of Netflix and Spotify has paved the way in that regard. What is a novelty is that Argentine newspaper Clarín has joined the bandwagon, spearheading a trend that will surely be joined by other media in that country and the region. How does this news impact users, advertisers, and the media outlet itself? In this article, I share my experiences as a user, written from the point of view of a digital world insider.
PortadaLat Review: All the Pics, Presentations and More…!
The ninth annual edition of our PortadaLat conference in Miami was a success. 300+ key decision makers and thought leaders shared insights, brainstormed solutions and debated the future of marketing technology, digital platforms, brand marketing and more.
SALES LEADS LATAM: Nike, Heineken, Johnson & Johnson…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Henry Zamarripa, Humberto Cruz, Maggie Solé…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Luxury Travel-PH&R’s Robert Van Ness: “In our Florida Campaign, we targeted High Intent Consumers and Saw a Dramatic Increase in Revenue”
Portada talked to Robert Van Ness, Executive Vice President of Americas Preferred Hotels & Resorts about how the brand’s marketing strategies within the Luxury travel market.
ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Verizon Closes Yahoo Acquisition, No Updates on U.S. Hispanic/Latam Strategy Yet
Verizon has made it official, today the tech company announced it has finally closed its acquisition of Yahoo and combined these assets with its existing AOL business to create a new subsidiary: Oath.
CHANGING PLACES LATAM: Marriott International CALA, Juan Pablo Jurado, Esteban Pineda…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Hyatt House, Crowne Plaza, Hertz…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
PortadaLat Awards Winners Revealed: Sociomantic Labs, LatinOn, Víctor López and Sandra Cires
On Wednesday, during the 9th annual PortadaLat convention in Miami, which started yesterday, the winners of the Top Digital Innovator, Top Latin Online Video Campaign, Top Video Creator, and Top Panregional Mkt Professional awards were revealed. Find out who they are!
Boden Launches Social Listening Command Center Escucha® In Latin America
BODEN has launched its proprietary platform Escucha®, a social listening command center. Escucha® will enable brands to listen to and engage with consumers and influencers seamlessly in real time, while building advocacy and improving brand perception.
Golazo Awards: Pepsi Wins Latin America, Inter, Audi, AT&T are U.S. Finalists!
Ten shortlisted nominees for the Golazo Awards pitched their campaigns to the Golazo Award Jury at PortadaLat. Three 3 U.S. contenders were selected. They will be at the final contest at Portada’s Sports Marketing Forum in New York, on September 13th. The jury also determined the winner of the Golazo Latin America Award.
SALES LEADS LATAM: Lego, Elizabeth Arden, Cargill, MEC/ Maxus…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Carolina Sabha, Florencia Vieyra, Sandra Muñoz…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Mexico Brand Stays on the Rise in the US with Strong Spending in 2017
Although the Tourism Promotion Council of Mexico (CPTM) has slashed its budget by almost 35% this year, the country’s spending on tourism promotion abroad will increase by 41% to 1,125 million pesos. Eighty percent of it will be allocated to “priority markets” such as the US, where it appears to have opted to strengthen its ad spending during 2017.
10 Golazo Award Finalists will Pitch their Campaigns to Brown Forman, Visa and Heineken Jury Members at #PortadaLat
This week nine executives will pitch their campaign to a highly specialized jury to become PortadaLat’s Golazo Award winner, at 12:00 on June 7, at the Hyatt Regency Miami Hotel.
MasterCard, Coty, IPG, Mindshare, SPT, Facebook and Viacom to Discuss the Future of Panregional Marketing at #PortadaLat this Week
Panregional Marketing, particularly South Florida based Panregional Marketing, has undergone substantial changes over the last two years. That is why the agenda of PortadaLat this Wednesday and Thursday in Miami incorporates a stellar session called Panregional Marketing: “Values, Passion and Rationale”. Senior executives from MasterCard, Coty Inc, IPG Mediabrands, Mindshare, Facebook, Viacom and Sony Pictures Entertainment will discuss the challenges, the values and their passions for Pan Regional.
