Betterware, Interproteccion, Coca-Cola, Valoreo, United Airlines….. and more brands targeting the Latin American consumer right now.
The share of brands who choose the Customer Experience MarTech category as their main area of investment over the next 18 months grew by more than 150% compared to our 2020 survey. Download this Portada Insights Report here: https://www.portada-online.com/wp-content/uploads/2021/02/Insights_Report_What-Brand-Marketers-need-from-MarTech-in-2021-3.pdf
MarTech Investments are a key driver of the communications industry, both for entrepreneurs and investors. Recently created NUMATEC comprehends more than 300 employees in 22 countries, and is led by a team of entrepreneurs who have successfully founded and exited multiple ventures, and now pool their resources and companies under one umbrella. We interviewed Giuliano Stiglitz, CEO of NUMATEC, to better understand his innovative company and learn about the MarTech (Marketing Technologies) sectors he sees the most potential for growth in. Numatec particularly seeks to grow in.
Performance marketing has become even more crucial in Latin America due to the rapid acceleration of e-commerce since the pandemic started. We talked to Juan Pablo Suarez, Head of Performance LatAm at Teads to better understand attribution modelling, the use of first party data, pricing and the ascent of third party marketplaces,
Best Buy Mexico closes, Alexis Ospina, Jesus Benitez, Javier Montanaro…People change positions, get promoted or move to other companies. Portada is here to tell you about it.
JD Peet’s, Casai, Mastercard, Forever 21, Mondelez and more brands targeting the Latin American consumers right now.
Portada is very excited to announce Portada Live Latam on November 19. At this by invitation only exclusive virtual Latin American marketing event, key Brand Decision Makers will share and accelerate knowledge about Digital Transformation, including e-commerce marketing and marketing technologies.
Cadillac, Grupo Éxito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.
E-Commerce is skyrocketing in Latin America as the current pandemic has accelerated digital transformation. This makes the benefits to be reaped from e-commerce investments and e-commerce marketing extremely tantalizing to corporations active in Latin America. To understand how the pandemic has catapulted e-commerce in the region, Portada talked to four Latin American brand marketers from Best Buy, Nestle, Colgate Palmolive, and New York Life who will be participating at our May 19 Portada Live Americas virtual event.
Sonder, LG Electronics, Grupo Codere, Lana, The Not Company, Disney+ and more brands targeting the Latin American consumer right now.
Puerto Vallarta, Movistar,, Burger King , HBO Max…and more brands targeting the Latin American consumer right now.
We talked to Yocelin Delgadillo, Media Manager Victoria and Premium Brands at AB InBev during her participation at AdWeek Latam.…
New marketing director for Uber, promotions at PepsiCo & more changing places Latam. People change positions, get promoted or move…
We discussed consumer loyalty with Roberto Muñoz, Head of Travel at Puntos Colombia. In this insightful interview, Muñoz shares ideas…
SKECHERS Latin America New Subsidiary, Cinepolis Expands in MX and More Sales Leads LatAm For prior Sales Leads LatAm editions,…
Consumer confidence has increased in Colombia and Peru, Mexican users are overwhelmed by banking service options and more consumer insights.…
New CEO for LALA, marketing appointments & more changing places Latam. People change positions, get promoted or move to other…
Portada Council System members have voted for the topics to be discussed at the three main speaking slots at Portada…
BBVA Colombia has New CEO, Turismocity Argentina, Viacom´s International Management Restructure & more changing places latAm. People change positions, get…