Latin America Archives -

Latin America 03/08/2021

We just published the Portada Insight Report on E-Commerce in Latin America in partnership with ComScore. The report “El Marketing de Comercio Electrónico en Latinoamérica: Datos y Enseñanzas para Ejecutivos de Marca” analyzes retail website traffic and e-commerce marketing initiatives. Plus insights and best practices from 12 major brand marketers, including Marriott’s Diana Plazas, L’Oreal’s Pablo Sanchez Liste and PepsiCo’s Hernan Tantardini. Department Stores/Malls, Food/Supermarket/Grocery and Fragrances/Cosmetics in Brazil, Mexico and Argentina. Check it out here: https://mercadotecnia.portada-online.com/files/2021/03/Portada_Insight_Report_El-Marketing_de_Comercio_Electronico_en_Latinoamerica.pdf

- Hot Topics 02/22/2021

How D2C Weighs Into Coca-Cola Latin America’s Marketing Strategy

Javier Meza, SVP Marketing for Latin America, the Coca-Cola Company tells Portada how the beverage giant is pivoting to a more direct-to-consumer oriented strategy through owned media platforms, digital retail partnerships and more…

Latin America 02/22/2021

Sales Leads Latam: Betterware, Interproteccion, Coca-Cola, Valoreo, United Airlines

Betterware, Interproteccion, Coca-Cola, Valoreo, United Airlines….. and more brands targeting the Latin American consumer right now.

- Feature 02/18/2021

Portada Insights Report: What Brand Marketers Need from Martech in 2021 and Beyond (DOWNLOAD)

The share of brands who choose the Customer Experience MarTech category as their main area of investment over the next 18 months grew by more than 150% compared to our 2020 survey. Download this Portada Insights Report here: https://www.portada-online.com/wp-content/uploads/2021/02/Insights_Report_What-Brand-Marketers-need-from-MarTech-in-2021-3.pdf

Latin America 12/17/2020

Giuliano Stiglitz, CEO, NUMATEC: “AI, Ecommerce, Customer Data and CTV Have the Most Growth Potential for Martech Investments”

MarTech Investments are a key driver of the communications industry, both for entrepreneurs and investors. Recently created NUMATEC comprehends more than 300 employees in 22 countries, and is led by a team of entrepreneurs who have successfully founded and exited multiple ventures, and now pool their resources and companies under one umbrella. We interviewed Giuliano Stiglitz, CEO of NUMATEC, to better understand his innovative company and learn about the MarTech (Marketing Technologies) sectors he sees the most potential for growth in. Numatec particularly seeks to grow in.

Latin America 12/07/2020

Performance Marketing Advice from Teads’ Juan Pablo Suarez

Performance marketing has become even more crucial in Latin America due to the rapid acceleration of e-commerce since the pandemic started. We talked to Juan Pablo Suarez, Head of Performance LatAm at Teads to better understand attribution modelling, the use of first party data, pricing and the ascent of third party marketplaces,

Changing Places 12/07/2020

Best Buy Mexico Closes, Alex Ospina, Jesus Benitez

Best Buy Mexico closes, Alexis Ospina, Jesus Benitez, Javier Montanaro…People change positions, get promoted or move to other companies. Portada is here to tell you about it.

- Hot Topics 12/07/2020

JD Peet’s, Casai, Mastercard, Forever 21, Mondelez, Pepsi….

JD Peet’s, Casai, Mastercard, Forever 21, Mondelez and more brands targeting the Latin American consumers right now.

Latin America 10/05/2020

Leading Brands To Deep-Dive into Latin America’s E-Commerce Explosion

Portada is very excited to announce Portada Live Latam on November 19. At this by invitation only exclusive virtual Latin American marketing event, key Brand Decision Makers will share and accelerate knowledge about Digital Transformation, including e-commerce marketing and marketing technologies.

- Hot Topics 10/05/2020

Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron…

Cadillac, Grupo Éxito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.

Latin America 09/14/2020

Latam E-Commerce Propelled by Pandemic: Brands Weigh Into the Whys and Hows

E-Commerce is skyrocketing in Latin America as the current pandemic has accelerated digital transformation. This makes the benefits to be reaped from e-commerce investments and e-commerce marketing extremely tantalizing to corporations active in Latin America. To understand how the pandemic has catapulted e-commerce in the region, Portada talked to four Latin American brand marketers from Best Buy, Nestle, Colgate Palmolive, and New York Life who will be participating at our May 19 Portada Live Americas virtual event.

Sales Leads Latin America 09/13/2020

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Latin America

Últimas noticias de CNN en Español is now CNN 5 Cosas

How D2C Weighs Into Coca-Cola Latin America’s Marketing Strategy

Sales Leads Latam: Betterware, Interproteccion, Coca-Cola, Valoreo, United Airlines

Portada Insights Report: What Brand Marketers Need from Martech in 2021 and Beyond (DOWNLOAD)

Giuliano Stiglitz, CEO, NUMATEC: “AI, Ecommerce, Customer Data and CTV Have the Most Growth Potential for Martech Investments”

Performance Marketing Advice from Teads’ Juan Pablo Suarez

Best Buy Mexico Closes, Alex Ospina, Jesus Benitez

JD Peet’s, Casai, Mastercard, Forever 21, Mondelez, Pepsi….

Leading Brands To Deep-Dive into Latin America’s E-Commerce Explosion

Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron…

Latam E-Commerce Propelled by Pandemic: Brands Weigh Into the Whys and Hows

Codere, Disney+, LG Electronics, Lana…

Movistar, Estee Lauder, Burger King, HBO Max…

AB InBev Mexico, New Digital Strategies and Partnerships With Streaming Platforms

New Marketing Director at Uber, Promotions at PepsiCo and More Changing Places Latam

Consumer Loyalty: Puntos Colombia’s Roberto Muñoz Shares Insights on Loyalty Programs

SKECHERS Latin America New Subsidiary, Cinepolis Expands in MX and More Sales Leads LatAm

Consumer Confidence Up in Colombia, Mexican Bank Users Overwhelmed and More Latam Consumer Insights

New CEO at LALA, Marketing Appointments and More Changing Places Latam

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