Top LatAm News Sites: 85% of Mexican Internet Users Get Informed Online
We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in March 2018.
Latin America
Mexico, Wells Fargo Look To Continue Scoring For Business During World Cup
Wells Fargo’s campaign featuring Landon Donovan supporting Team Mexico in the World Cup has gained some attention amid some “controversy” regarding the spots. Marketers can use the window of Mexico’s success and popularity with an American figure who can transcend cultures and casual fans to draw needed awareness here.
Circus, M8, Adsmovil, Wunderman, Vale Network, Discuss Accenture’s Move into Programmatic Buying
Last week, Accenture Interactive launched a programmatic services unit that will handle media planning, buying, and management. We talked to agency executives in the U.S. and Latin America to find out their perspective. Interviewees: Juan Pablo Jurado, Bruno Lambertini, Alberto Pardo, Ana Ramos, John Santiago, and Vilma Vale-Brennan.
CHANGING PLACES LATAM: Rocío Castillo, Gabriel Cosp, Pablo García Leyenda…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: McDonald’s, Spirit Airlines, Converse…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
What Are the Implications of AT&T’s Acquisition of Time Warner for Latin Markets?
AT&T obtained approval from the Department of Justice to acquire Time Warner for US $85 million after a six-week trial. This was the first time in four decades that the government directly intervened in a vertical merger, gaining the attention of corporations who feared a change in the course of the history of the media industry.
Top LatAm Sports Sites: 34.4% of Mexican Internet-Users Consume Sports Content Online
We looked at Comscore data of the most-visited Sports sites in Latin America, and particularly in Mexico.
SALES LEADS LATAM: Bayern Munich, Puma, Turkish Airlines…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Nair Trejo, Tatiana Ciocci, Jonathan Kaplinsky…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
CHANGING PLACES LATAM: Jorge Hidalgo, Beatriz Torres, Marcela Giraldo…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Visa, IHG, FCA…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Visa Partners with YellowPepper to Accelerate Adoption of Mobile Payments in Latin America
Visa has announced a strategic investment in YellowPepper, a US-based mobile payments provider, in an effort to provide its digital service in Latin America. Visa has targeted the Latin American market since it remains largely underpenetrated and thus provides abundant scope for Visa’s growth.
Top LatAm Entertainment Sites: Netflix Drops to Fifth Position in Mexico
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in March 2018. YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.
CHANGING PLACES LATAM: Eduardo Dívar, Felipe Ambra, Philip Perez…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: HSBC, Heineken, Viceroy Hotel Group…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Top Latam E-Commerce Sites: Amazon Can’t Keep Up With MercadoLibre
We looked at the sites where Latin Americans, and particularly Mexicans, went looking for possible online purchases in March 2018.
SALES LEADS LATAM: Pizza Hut, Telepizza Group, Heineken…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: David Albertín, Natalia Cordero, Federico Barallobre…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
CHANGING PLACES LATAM: Víctor Sarasola, Gabriel López, Juan Manuel Primbas…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Sergio Perez Becomes Mexico’s Most Accomplished F1 Racer
Sergio “Checo” Perez finished third in Azerbaijan Grand Prix to claim his first podium finish of the Formula 1 season. This latest finish sees Perez become the most successful Mexican F1 driver with eight podium finishes to his name.
