Top Latam E-Commerce Sites: Amazon Can’t Keep Up With MercadoLibre
We looked at the sites where Latin Americans, and particularly Mexicans, went looking for possible online purchases in March 2018.
Latin America
SALES LEADS LATAM: Pizza Hut, Telepizza Group, Heineken…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: David Albertín, Natalia Cordero, Federico Barallobre…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
CHANGING PLACES LATAM: Víctor Sarasola, Gabriel López, Juan Manuel Primbas…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Sergio Perez Becomes Mexico’s Most Accomplished F1 Racer
Sergio “Checo” Perez finished third in Azerbaijan Grand Prix to claim his first podium finish of the Formula 1 season. This latest finish sees Perez become the most successful Mexican F1 driver with eight podium finishes to his name.
Portada Los Angeles: Here’s What You Missed
Last Thursday at Portada Los Angeles, select speakers got together to discuss how all marketing is now multicultural marketing. Panels included varied topics ranging from taxes to Hollywood, attendees got a glimpse of what’s next for the Latino market.
SALES LEADS LATAM: PepsiCo Latin America, ICBC, AB InBev…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
MLB Players Donate US $229K For Project C.U.R.E. In Mexico
The MLBPA has announced the donation of more than a quarter million dollars through its Trust to Project C.U.R.E. in Mexico. In conjunction with the highly successful MLB Mexico Series, and Latinos among MLBPA membership at an all-time high, connecting to the fan and player base through charity is critical.
CHANGING PLACES LATAM: Javier Campopiano, José María Giraldo, Mariana Fresno Aparicio…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: McDonald’s Latin America, Mercedes-Benz, Tony Roma’s®…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Top LatAm News Sites: 28% of Mexicans Looking for Information Online Visit El Universal
We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in March 2018. 62.7% of Latin American users looked for news online, while 86.5% of Mexicans with an internet connection browsed news websites.
Uruguay’s Luis Suárez Signs as Ambassador With Chinese Tech Brand Tronsmart
Tech newcomer Tronsmart has signed Uruguay National Team star Luis Suárez as brand ambassador in advance of the FIFA World Cup next month. Brands that don’t have the wherewithal for official FIFA World Cup partnerships can still find under-the-radar ways of promoting their products during the time when soccer fever is highest across the world.
Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”
The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.
CHANGING PLACES LATAM: Mauricio Torres Quiroz, Verónica Álvarez Iturre, Tomás Muro…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
BrandZ Top 50 Latin American Brands Report: Mexican Beer Corona Leads at First Spot
BrandZ, WPP and Kantar have released their annual report of the top 50 more valuable brands in Latin America. Mexico is home to more of the most valuable brands than any other Latin American country, but Brazil is catching up.
SALES LEADS LATAM: Gatorade, Corona, Azul Linhas Aéreas…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Latin American Trail Blazers Discussed What’s Next in Marketing at Portada Miami
At Portada Miami, we asked our premium attendees to tell us more about where they see marketing going now that technology is bringing the future to us. Henry Zamarripa and Vanessa Angulo, representatives of Portada’s partners Oath and People@, were two among our respondents.
Brand Leaders and Innovators Got Together at Portada Miami, Here’s What You Missed
At Portada Miami, over 150 brand leaders and decision makers gathered to hear our outstanding speakers and witnessed the official launch of Portada’s brand new council system.
SALES LEADS LATAM: LATAM Airlines, Molinos Río de la Plata, P&G…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
NBA Playoffs, a Bonanza For Latino Players and Business
Players with Latin American ties are an increasing segment of the international growth of the NBA. With tens of millions of fans in the region, these and other player connections to their nations of origin will make marketing there even more desirable for brands.
