Is MLS-Liga MX Superleague in the Works?
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
Latin America
New Ride-Hailing App to Compete in the Mexico City Mobility Market
Beat, a ride-hailing app backed by Daimler Mobility Group, has announced it will open offices in Mexico City. Beat will be competing against Uber and Didi Chuxing. In 2019, the three companies will try to get as much out of the mobility market as possible, which really needs a good solution in Mexico City.
SALES LEADS LATAM: Tony Roma’s®, Sol, Walmart…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Juan Pablo Buffa, Ricardo Debén, Ana Celia Urquidi…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Walmart Bets on Convenience and Technology to Grow in Latin America
We spoke to Jenifer Bice, Senior Director, International Communications and Pedro Mucciolo, Director, International Corporate Affairs at Walmart, in order to find out more about Walmart’s initiatives to compete in the E-commerce space at a global level, but more specifically in Latin America.
SALES LEADS LATAM: Coca-Cola, Wyndham, PepsiCo Latin America…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Fernando Monedero, Carl Grebert, Jorge Leonardo Palomera Ruiz…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Stanley Black & Decker’s Andres Amezquita Joins Portada’s Council System
We are excited to announce that Andres Amezquita, VP Digital and Commercial Excellence Latin America at Stanley Black & Decker, Inc. is joining the Portada Americas Board, one of the six units of Portada’s Council System.
User-focus Powers Rappi’s Success, Carlos Leal Tells Portada México
Rappi Director of Marketing Carlos Leal explains how the mobile app Rappi has built its success on customer-focused performance rather than technology and branding alone.
SALES LEADS LATAM: Puma, LATAM Airlines Group, United Airlines…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Monica Gadsby, Alejandro Cardoso, Marta Ruiz-Cuevas…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Former Honduran Star Amado Guevara Signed to Rebuild Puerto Rico Team Post-Hurricane Maria
The soccer program is attempting to gain international success as the island rebuilds from the damage left behind by Hurricane Maria.
The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.
Latin American Marketers Put AI to Work, Freeing up Talent for Creative
The use of artificial intelligence in marketing and advertising is turning heads and generating headlines with reports of computers’ ability to select images and colors, improve text, sift through big data to sharpen targeting and lift customer response rates.
SALES LEADS LATAM: Daimler, Visa, JetBlue…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: María Teresa Arana, Rafael Alférez, Ramiro Avendaño…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
F1 Brings Solid Dollars to Mexico, but Future Still Unclear
With uncertain prospects beyond next year’s contract, despite many signs pointing to its economic benefits, this weekend’s race is critical to its future viability.
Could ‘Angels of Anaheim’ Become ‘Angeles de Mexico’?
The Angels have opted out of their lease at Angel Stadium in Anaheim, Calif., opening up the possibility that the franchise could move after the 2019 season.
Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market
Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.
SALES LEADS LATAM: W Hotels, Amazon, Hyundai motors…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
