Latin America

Mexican Sports Marketing – What Do Sponsors Look for in an Athlete?

What: There is an increased interest of Mexican brand marketers in sponsoring athletes, not just soccer players. What do Mexican brands really want when they are looking to sponsor an athlete”? Why it matters: 50%  of all sports marketing expense in Mexico goes into soccer, but there is a huge opportunity for sponsoring non soccer related athletes. Brands want to be associated […]


Xaxis Names Lucas Mentasti Chief Executive Officer, LatAm

What: Programmatic audience company Xaxis announced the promotion of Lucas Mentasti to CEO, Latin America. Why it matters: Mentasti is promoted from previous role as managing director, Latin America, where he grew business from inception to more than 250 clients across the region. Programmatic audience company Xaxis announced the promotion of Lucas Mentasti to CEO, Latin America. Mentasti was […]


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HOLA! Enters U.S. Market, Provides Innovative Language Choice to Subscribers

HOLA! Enters U.S. Market, Provides Innovative Language Choice to Subscribers

HOLA!, one of the largest celebrity magazine franchises with 33 editions worldwide in nine languages reaching 25 million readers every week, last week launched its print edition in the U.S. Hola! USA is exclusively produced for the U.S. market and will be published 7 times a year. An innovative feature is the fact that subscribers will be able to choose between an English and Spanish version of the magazine. In 2013, parent company Hola Media Inc. launched a cable television channel in Miami that currently reaches nearly 12 million households in Latin America and the United States.


Hispanic Marketing: Shifting Dynamics Lead to Growth in Finance, Nesting and Luxury Goods and Services

Hispanic Marketing: Shifting Dynamics Lead to Growth in Finance, Nesting and Luxury Goods and Services

What consumer categories are seeing increased demand from Hispanics? We talked to Packaged Facts’ Daniel Grandson, Ana Crandell of OMD Multicultural and Isabella Sanchez of Zubi Advertising to find out.


Daniel Villarroel – Demographic Targeting is the “New Multicultural”

Daniel Villarroel – Demographic Targeting is the “New Multicultural”

Marketing and strategy professional Daniel Villarroel talks about the differences between “multicultural marketing” and what today is known as “demographic targeting.”