CHANGING PLACES LATAM: César Recalde, Luis Barrague, Alma Villanueva…
people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Latin America
Panregional Marketing Expenditures to Reach US $740 Million in 2019 (NEW REPORT)
Portada expects Latin American-Panregional Marketing to grow above US$ 740 million in 2019. Miami continues to be the main panregional marketing and media hub, although Mexico City and other centers have an increasing weight in overall panregional market decision making, This is one of the insights of the 2019-2020 Panregional Marketing and Media Report. Portada’s 2019-2020 Latin America Panregional Marketing and Media Media Report provides data, intelligence, insights and forecasts (2019-2024) for marketing service vendors offering services to major brands targeting the Latin American consumer.
SALES LEADS LATAM: PepsiCo Latin America, Procter & Gamble, Cinépolis…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
MAGNA: Latin American Advertising Market to Grow by 7.3% in 2019
MAGNA has released its summer 2019 update of advertising forecasts, which predict the Latin American advertising market to grow by +7.3% this year. Global market growth is slowing down compared to the record growth recorded in 2018 (+8%), mostly due to the lack of major cyclical events in 2019.
SALES LEADS LATAM: HSBC, Palace Resorts, The Unicomer Group…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Javier Piñeiro, Adriel Labbé, Maria del Pilar Echeverria…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
PepsiCo’s Nicolas Lopez Marti Joins Portada’s Council System
We are excited to announce that Nicolás López Martí, Core Salty Brands Sr Director Central & South America at PepsiCo Foods, is joining the Portada Brand Star Committee Latam
Pepsico Features Soccer’s Household Names in 360º Campaign for UEFA’s Champions League
To leverage the UEFA Champions League, Pepsico launched a 360º campaign spanning 13 Latin American countries featuring some of the sport’s greatest household names.
CHANGING PLACES LATAM: Jose Bello, Valeria Lopez Valenzuela, Marcelo Rivero…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Apple, Pepsico, Rappi…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Kantar: How to Reach Millennials in Latam?
A quarter of the population of Latin America is millennial, and they account for 24% of total FMCG spend – equivalent to US $30 billion dollars.
SALES LEADS LATAM: Radisson Hotel Group, Nissan, Avianca…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Alejandro Cardoso, Ana Nobre, Directv Latin America, Alexandre Alves de Souza…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
AMI: What Makes Latin America’s Most Innovative Companies Similar?
Americas Market Intelligence presented the results of its study on The State of Innovation in Latin America, which found important similarities between the strongest companies leading the innovation landscape in six Latin American countries.
CHANGING PLACES LATAM: Carolina Correa, Agustín Beccar Varela, Diego Cerda Berssagi…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Best Buy Mexico, Natura &Co, Avon…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Coca-Cola, Colgate, and Bimbo: The Three Most Chosen FMCGs in Latam
What: Kantar has released the results of its yearly Brand Footprint report, based on research of 72% of the global population. Why it matters: In Latin America, 8 of the top 10 brands belong in the food and beverage category. Brands can refer to Kantar’s report to find out what these brands have in common, […]
CHANGING PLACES LATAM: Indira Páez, Luciano Ferrari, Angelica Maria Jimenez Prieto…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: LATAM airlines, Avianca Brazil, Huawei…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
IAB Mexico Reveals 90% of Mexican Internet Users Own a Smartphone, 67% Have Completed Online Purchases Recently
The media landscape has evolved a great deal in the last 10 years; advertisers need to understand the different types of internet users to be able to cater to their needs in an effective way.
