Mobile Ads & Social Media can trigger purchase interest and aid product discovery, according to IAB’S latest “Mobile Commerce: A Global Perspective,” a mobile users survey carried out in 19 Countries.
Brands are turning to Mexico to find multicultural vloggers and influencers to reach their Hispanic market throughout Latin America and the U.S.
Sites that specialize in football and sports in general found a way to make their ad revenue grow through programmatic advertising sales.
We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this […]
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
We are excited about the sixth edition of the Foro Portada Mexico (#PortadaMx) which is taking place on October 11th in Mexico City’s Hotel Presidente InterContinental. Major brand and agency executives will explore extremely relevant topics in the Mexican and Latin American Marketing, Tech and Media Space. Key subjects will include content performance, Mexican sports marketing, the outlook for the […]
After almost two years as Managing Director Americas of Publicitas based in Miami, Lucio Grimaldi is no longer part of the company. Grimaldi left the company to join CASA COR in Miami as its’ new CMO.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Here we are again, this time with August’s latest.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Google sits at the top of the list of the top 10 most influential brands in Latin America and Spain.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Camilo Durana, VP Property and Commercial at MLS, explained how important it is connecting with their fans and how they do it, during Portada’s Hispanic Sports Marketing Forum.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
What are Latin American users’ favorite sports sites? What were the biggest trends between 2015 and 2016? What impact did the Olympic Games have on the consumption of sports content? The answers to these questions, according to comScore’s June 2015 and 2016 rankings.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Global drinks giant Diageo has finished the review of its US$2.3bn media account, which began last May.
The brand has decided to retain Dentsu Aegis Networks’ Aegis in North America, Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia.
Antoinette Zel & Diego Prusky create one-stop shop for brands targeting US Hispanic & Latin America.Based in Miami, The Story Room’s client roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, Mattel / Barbie & American Girl, Sony Music, NBC Universal, Syfy, E! Entertainment Latino, Anheuser-Busch Presidente, Los Tigres del Norte, Marc Anthony, Gente de Zona and Marco Antonio Solis.
We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.
California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.
Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.
