SALES LEADS LATAM: Lactalis, Luxottica, P&G…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Latin America
CHANGING PLACES LATAM: David Grinberg, Luis Gaitán, Manuel de Abelleyra…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Magna LatAm Releases Regional Ad Spending Forecasts for 2019
MAGNA’s predictions show an overall optimism that has to do with the new stability of economies, the presidential elections in five countries, and the 2018 FIFA World Cup. However, political uncertainty could bring unpredictable effects in 2019.
Exclusive Roundtable “Redefining the Role of Miami as a Latin American Marketing Hub” to Take Place at #PortadaMIA
Portada is proud to present the “Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub”. The exclusive function will take place within the framework of Portada Miami on April 12, 2019, but will only be accessible to a select group of Miami based brand marketers and other Latin American regional brand marketing decision makers.
Education and Attraction: GBM’s Keys to Winning New Customers in Mexico
Ivan Barona Gonzalez, Head of Business Intelligence at Grupo Bursátil Mexicano, gave Portada Mexico a bird’s eye view of Mexico’s consumer finance and banking landscape.
CHANGING PLACES LATAM: Juan Ignacio Rodríguez, Valentina Muda, Onur Gencde…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Avon, Viva Air, Volkswagen…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
El Tri to Dallas Makes Great Business Sense for All
El Tri announced a deal to play four matches at AT&T Stadium, home of the NFL’s Dallas Cowboys. It’s the latest in a series of initiatives by North American based leagues looking to further connect with Latino fans, still the largest growing population in the U.S.
Latcom Launches Supervision Tool Checking Online 3.0 for Total Control of OOH Campaigns
Latcom recently launched its 3.0 version of Checking Online. This unique supervision tool allows the company’s clients to have total control of the global campaign in real time.
E-Commerce Grew 50% During This Year’s Buen Fin in Mexico
E-commerce grew 50% in Mexico during this year’s weekend of specials and discounts, known as “the Buen Fin”. However, marketers still need to find out how to promote the use of e-payment methods as Mexicans still prefer cash and credit cards.
SALES LEADS LATAM: LATAM airlines, Hilton, Univar Inc. …
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Carmen Larios, Marcia Aguirre, Mary Nuñez, Tiago Ribeiro…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Is MLS-Liga MX Superleague in the Works?
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
New Ride-Hailing App to Compete in the Mexico City Mobility Market
Beat, a ride-hailing app backed by Daimler Mobility Group, has announced it will open offices in Mexico City. Beat will be competing against Uber and Didi Chuxing. In 2019, the three companies will try to get as much out of the mobility market as possible, which really needs a good solution in Mexico City.
SALES LEADS LATAM: Tony Roma’s®, Sol, Walmart…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Juan Pablo Buffa, Ricardo Debén, Ana Celia Urquidi…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Walmart Bets on Convenience and Technology to Grow in Latin America
We spoke to Jenifer Bice, Senior Director, International Communications and Pedro Mucciolo, Director, International Corporate Affairs at Walmart, in order to find out more about Walmart’s initiatives to compete in the E-commerce space at a global level, but more specifically in Latin America.
SALES LEADS LATAM: Coca-Cola, Wyndham, PepsiCo Latin America…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Fernando Monedero, Carl Grebert, Jorge Leonardo Palomera Ruiz…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Stanley Black & Decker’s Andres Amezquita Joins Portada’s Council System
We are excited to announce that Andres Amezquita, VP Digital and Commercial Excellence Latin America at Stanley Black & Decker, Inc. is joining the Portada Americas Board, one of the six units of Portada’s Council System.
