Latin America

Uber’s Chinese Rival Didi Chuxing Expanding In Latin America

What: DiDi Chuxing, the Chinese ride-hailing company, has begun advertising available jobs in Mexico City. They plan to launch a smartphone app and hire drivers this year. DiDi Chuxing is the second-most highly valued, venture-backed private firm in the world just after Uber. Why it matters: DiDi Chuxing expansion into Latin America bodes well for […]


PORTADA MIAMI April 18-19: Early Bird Expires Tomorrow Jan. 17!

The tenth annual edition of Portada Miami will take place on April 18-19 in EAST Miami, a design hotel  located within the brand new Brickell City Centre, offering a  unique mix of customized guest services and cutting-edge technology. Portada Miami will be the launch event for Portada’s powerful Council System of Brand Marketers from all over the Americas. The forward-looking agenda will cover disruptive and innovative topics such as machine learning, VR, data sets for better marketing and more. Early Bird Registration is available until January 17!


Possible Saudi Savior for AC Milan

Saudi property developer Fawaz Alhokair is considering a bid to own A.C. Milan.Arab investors continue to make forays into football ownership due to the brand power of top clubs, and it may be sooner rather than later that they look control South American teams as well.


Arcos Dorados to Sign Neymar Jr. in Brazil

Arcos Dorados Holdings Inc. has signed an exclusive contract with soccer star Neymar Jr. to support its 2018 FIFA World Cup Russia™ marketing and brand campaigns beginning in January 2018.Neymar Jr.’s exclusive contract with Arcos Dorados’ Brazilian operation further strengthens McDonald’s brand market leadership in the country.


MORE FROM PORTADA

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?