SALES LEADS LATAM: Mondelez, MCM Worldwide, Holiday Inn…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Latin America
Stanley Black & Decker’s Andres Amezquita: ‘Offline Plus Online Approach a Stronger Appeal’ in LATAM
Portada talked with Stanley Black & Decker’s VP Digital and Commercial Excellence Andres Amezquita about how SB&D is using Latin America as a major market to test digital and content innovations.
CHANGING PLACES LATAM: Shaffia Correa, Alejandro Blanc, Vivaldi…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
WeWork’s Daniela Guzman Joins Portada’s Council System
We are excited to announce that Daniela Guzman, Director of Marketing Latin America at WeWork is joining the Portada Americas Board, one of the six units of Portada’s Council System.
SALES LEADS LATAM: Avianca, Hilton, Global Citizen…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Gonzalo Borras, Pablo Ulloa Neglia, Damián Rodríguez…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Nestlé, Falabella Group, inCruises International…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Natalia Vargas, Volker Doberanzke, Ignacio Olivero…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Pepsico’s Eric Melis Joins Portada’s Council System
We are excited to announce that Eric Melis, Sr. Marketing Director – LATAM Beverages at Pepsico is joining the Portada Americas Board, one of the six units of Portada’s Council System.
Walmart, Soriana Explain Alternative Payment Strategies for Capturing the Growing E-commerce Grocery Market in Mexico
Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
CHANGING PLACES LATAM: Mauricio Barriga, Miriam Shirley, Eduardo Lorenzi…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Southwest Airlines, Expedia, Hilton …
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
“Video Ads Are Like a Swiss-Army Knife”: Q&A with Seraj Bharwani, Chief Strategy Officer at AcuityAds
Video is one of the leading advertising formats, to the extent that 99% of marketers use it as part of their marketing initiatives. However, video exposure doesn’t guarantee attention. In this exclusive interview, Bharwani talks about how to improve attention rates and thus ensure higher efficiency.
Soriana Ecommerce Director Rafael Castelltort Explains How Grocers in Mexico Are Racing to Ring Up Online Sales
Grocery and general merchandise retailer Walmart has 4.5 million e-commerce customers in Mexico, and its competitors, like E-commerce Director Rafael Castelltort at Soriana, tell Portada how they are racing to sell groceries online, building new digital infrastructure, deploying machine learning, creating alternatives to credit card payments and launching websites highly customized for e-commerce and home deliveries.
SALES LEADS LATAM: O Boticário, Air Europa, Despegar.com…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Henry Zamarripa, Cristian Figoli, Julia Sol Gersberg…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas
Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.
MasterCard, Coty, Estée Lauder, GroupM and Facebook Added to Exclusive Roundtable at Portada Miami
Major brand, agency and technology decision makers have been added to the exclusive Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub, which will be taking place during Portada Miami on April 12 in the EAST Hotel. Brand marketing leaders participating in the thought leadership function include Elena Feoktistova, Regional Head of Consumer and Product Marketing LAC, MasterCard, Denisse Guerra, Marketing Director Latin America, The Estée Lauder Companies and Rafael López de Azua, Head of Media and Digital, LATAM (Director), Coty. Jose Maria Sanabria, CEO, GroupM Latin America and Adriana Bellinatti Grineberg, Regional Director, Pan-regional Latam, CENAM & Caribbean, Facebook have also confirmed their participation.
SALES LEADS LATAM: Avon, Rappi, Emirates…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
CHANGING PLACES LATAM: Jorge Noguera, Carlos López-Abadía, Luciano Landajo…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
