Audible, Bazooka Candy Brands, Mastercard …and more brands targeting the Latin American consumer right now. Check our prior Sales Leads columns.

  • Audible

Provider of premium audio storytelling Audible, Inc., part of Amazon,  has selected Wavemaker as its´ new agency of record (AOR) for paid media worldwide, effective May 25th, 2022.Headquartered in Newark, New Jersey,  Audible operates 10 marketplace services. Wavemaker will handle Audible’s paid media activity across all 10 of these geographies. Wavemaker is a global media agency that’s provoking growth for clients like Mondelez, L’Oreal, ViacomCBS, Coinbase, and DoorDash. For Audible, Wavemaker will provide one global network of excellence through a connected team of passionate experts. 

 

  • Bazooka 

Bazooka Candy Brands, a division of The Bazooka Companies Inc. announced the promotion of two new Vice Presidents to join its leadership team. Becky Silberfarb and Lizzy Mangold. 

Becky joined Bazooka Candy Brands in 2016 as a Brand Manager and most recentlyheld the position of Senior Director of Marketing. During that time, she has led marketing across all brands in the Bazooka Candy Brands portfolio. In her new role as Vice President of Brand Marketing, Becky will oversee the continued growth of the organization’s marketing efforts as Bazooka Candy Brands expands with new audiences, new products, and new markets. She will also oversee marketing efforts for Latin America.

Lizzy Mangold joined Bazooka Candy Brands in December of 2011 where she started as an Associate Brand Manager. She has held various roles in brand marketing, international, innovation and e-commerce, culminating in her most recent role of Senior Director of Innovation and E-Commerce Marketing. In her new role as the Vice President of E-Commerce and Innovation, Lizzy will lead a cross-functional team in all aspects of BCB’s e-commerce initiatives and lead innovation strategy for the entire BCB portfolio. Prior to joining Bazooka Candy Brands, Lizzy was at The New York Cosmos, where she worked alongside the Chief Marketing Officer and Director of Communications to rebuild the legendary New York Cosmos brand, leading marketing programs and fan engagement. Prior to The New York Cosmos, Lizzy worked in marketing roles at integrated advertising agency, Digitas and Digitas Health.

  • Mastercard 

Southeast Asia and Latin America are strong growth regions for Mastercard after its withdrawal from Russia in March and India’s 2021 ban on it from issuing new cards, according to Reuters. Mastercard suspended operations in Russia – a market that accounted for roughly 4% its net revenue in 2021 – in March, over its invasion of Ukraine. Besides geography, the payment network company is also focusing on high-growth parts of the business, such as business-to-business payments flows, telecommunications and retail.

 

 

Portada LiveAt this exclusive event on September 29, 2022, US and LatAm Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

 

  • Audi of America 

Ogilvy announced it has been selected by Audi of America as its new creative and strategic agency partner. Ogilvy will be responsible for developing innovative creative ideas that showcase Audi’s sustainable, inclusive, and innovative customer experience while delivering the sophisticated design, technology, and performance the brand is known for.This marks an expansion of Ogilvy’s relationship with Audi globally. The agency is also working with the luxury automaker in markets including South Africa, China, and Germany.

 

 

  • J&T Express 

 

J&T Express (“J&T”), an international express logistics company, announced that it has officially launched its network in Brazil. This is another major step in J&T’s expansion in the Latin American market, following the Company’s launch of the network in Mexico. With the market entry in Brazil, J&T Express has successfully established its presence in two of the largest economies in Latin America and expanded its global delivery network to 12 countries in Asia and Latin America.Brazil is the world’s fifth-largest country by land area. It is also the largest economy in Latin America with the biggest and most developed e-commerce market in the region. According to The Brazilian Electronic Commerce Association (ABComm), in 2021, e-commerce sales in Brazil grew 74% compared to 2019. The rapidly growing e-commerce market presents significant opportunities for the express logistics industry. J&T Express has established its distribution network across Brazil, covering all 26 states and one federal district.J&T Express’ network now spans twelve countries including China, Indonesia, Vietnam, Malaysia, Thailand, the Philippines, Cambodia, Singapore, the UAE, Saudi Arabia, Mexico and Brazil, and serves over 2 billion people.

 

  • Marriott International

With a dynamic and growing selection of all-inclusive experiences across the Caribbean and Latin America, Marriott International, Inc. announced the signing of Royalton Splash Riviera Cancun to join its growing all-inclusive portfolio. Expected to open in late 2022, Royalton Splash Riviera Cancun is owned and managed by Blue Diamond Resorts and will join the All-Inclusive by Marriott Bonvoy portfolio, which includes close to 30 immersive getaways in 8 locations across the Caribbean and Latin America.Set to debut in late 2022, the 1,049-room Royalton Splash Riviera Cancun will bring an exciting new all-inclusive resort and waterpark to one of the world’s most vibrant vacation destinations. Additionally, the resort is expected to offer encapsulating experiences through its distinct personality including a theater, bowling alley, unique water attractions and immersive culinary encounters at a dozen on-property restaurants and nine bars all amidst stunning views of the Caribbean Sea.Current all-inclusive resort locations include Antigua, Barbados, Costa Rica, Dominican Republic, Grenada, Jamaica, Mexico, and St Lucia.

 

 

 

 

 

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Portada Staff

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