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CMO’s of Unilever, BBVA and Samsung to Participate at PortadaLive on April 13

We just got confirmation from an additional major brand leader who will participate at our Portada Live event in CDMX and virtual on April 13: Enrique K. Cornish Stanton, CMO, BBVA México.

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We just got confirmation from an additional major brand leader who will participate at our Portada Live event in CDMX and virtual on April 13: Enrique K. Cornish Stanton, CMO, BBVA México. Cornish Stanton will be participating at the CMO PANEL: Opportunities and Challenges for Marketing in Mexico in 2023 and Beyond together with  Eduardo Angulo,  CMO Nutrition Lead Latam, Unilever, and  Claudia Contreras,  CMO, Head of Marketing – Mobile Experience, Samsung Electronics Mexico.

The program at Portada Live CDMX is designed to maximize knowledge-sharing and networking between brand marketers and Portada partners in both virtual and in-person formats.

 

Preliminary Agenda Portada Live April 13, CDMX/Virtual

11:45 CDMXRegistration  and Welcome Mixer
12:25 Welcome and Overview of Portada Live CDMX  MC: Marcos Baer, president, Portada 
12:27Innovative Approaches: Consumer Journey Advertising

Moderator: Seraj Bharwani, Chief Strategy Officer, AcuityAds

Speakers:  Mike Stanczak, VP Sales Enterprise, AcuityAds, Additional Speakers tba. 

13:00CMO PANEL: Opportunities and Challenges for Marketing in Mexico in 2023 and Beyond
Moderator: tba, Speakers:  Eduardo Angulo,  CMO Nutrition Lead Latam, Unilever,   Claudia Contreras,  CMO, Head of Marketing – Mobile Experience, Samsung Electronics Mexico, and Enrique K. Cornish Stanton, CMO, BBVA México
13:30VIP Lunch/ 1:1 MEETINGS (Virtual)
14:30ADVERTISING: Using Data Science to Deliver Real World Outcomes

Moderator: tba Speakers: Juliano Marques, Growth Marketing Director Scotiabank. Alejandro Olascoaga, Marketing Director Latam, DiDi,  Additional Speakers tba. 

15:00KNOWLEDGE-SHARING: Leveraging MarTech for Brand Growth

Moderator: tba, Speakers: Bibiana Diaz, Head of Data Driven Media, Dentsu, Fernando Juarez, CEO Tech Partners (a Numatec Company),  Ricardo Rey Forero, Draftline Intl & Digital Consumer MAZ Director, Anheuser-Busch, 

15:30Concurrent Workshops/ 1:1 MEETINGS (Virtual)

1: Devising an e-Commerce marketing strategy for a global brand in Latin America Brand Leader: Jose Camargo, Digital & E-commerce Director, lululemon Solution Provider: tba 

2: Innovation in Advertising: How native advertising can substantially help meet branding and performance objectives  Brand Leader: Ethel Gonzalez, CBG eCommerce Channel Marketing Manager LATAM, 3M Solution Provider: Alonso Pérez Fernández, Sales Director, Taboola

3: How Latin American CPG’s can make the most out of online marketplaces. Brand Leader: Luis Pedro Estrada,  Media Consumer Shopper Director, Latam OU, The Coca-Cola Company  Solution Provider: tba 

4: Understanding the Streaming Explosion (CTV) – Optimization Strategies for Media Buyers  Brand Leader:  tba , Solution Provider: tba 

5. Fueling lead generation with insights from social listening.  Brand Leader: Leticia Gomez, Directora de Comunicación y Relaciones Públicas, baz super app, Solution Provider: tba 

6:  Growth Marketing: Solution approaches for a Mexican mass market financial services provider.  Brand Leaders: David Fierro, Chief Growth Officer, baz super app, : Deyanira Vázquez, Directora de Marca, baz super app.

17:00Happy Hour 

 

Would you like to join us at our next Portada Live marketing conference? Please reach out to Marcos Baer at [email protected] to inquire about participation packages and opportunities.

Qualifying client-side brand marketers, please reach out to Brand Relationship Manager Celeste Martorana at [email protected].

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