We just got confirmation from an additional major brand leader who will participate at our Portada Live event in CDMX and virtual on April 13: Enrique K. Cornish Stanton, CMO, BBVA México. Cornish Stanton will be participating at the CMO PANEL: Opportunities and Challenges for Marketing in Mexico in 2023 and Beyond together with Eduardo Angulo, CMO Nutrition Lead Latam, Unilever, and Claudia Contreras, CMO, Head of Marketing – Mobile Experience, Samsung Electronics Mexico.
The program at Portada Live CDMX is designed to maximize knowledge-sharing and networking between brand marketers and Portada partners in both virtual and in-person formats.
Preliminary Agenda Portada Live April 13, CDMX/Virtual
| 11:45 CDMX | Registration and Welcome Mixer |
| 12:25 | Welcome and Overview of Portada Live CDMX MC: Marcos Baer, president, Portada |
| 12:27 | Innovative Approaches: Consumer Journey Advertising
Moderator: Seraj Bharwani, Chief Strategy Officer, AcuityAds Speakers: Mike Stanczak, VP Sales Enterprise, AcuityAds, Additional Speakers tba. |
| 13:00 | CMO PANEL: Opportunities and Challenges for Marketing in Mexico in 2023 and Beyond Moderator: tba, Speakers: Eduardo Angulo, CMO Nutrition Lead Latam, Unilever, Claudia Contreras, CMO, Head of Marketing – Mobile Experience, Samsung Electronics Mexico, and Enrique K. Cornish Stanton, CMO, BBVA México |
| 13:30 | VIP Lunch/ 1:1 MEETINGS (Virtual) |
| 14:30 | ADVERTISING: Using Data Science to Deliver Real World Outcomes
Moderator: tba Speakers: Juliano Marques, Growth Marketing Director Scotiabank. Alejandro Olascoaga, Marketing Director Latam, DiDi, Additional Speakers tba. |
| 15:00 | KNOWLEDGE-SHARING: Leveraging MarTech for Brand Growth
Moderator: tba, Speakers: Bibiana Diaz, Head of Data Driven Media, Dentsu, Fernando Juarez, CEO Tech Partners (a Numatec Company), Ricardo Rey Forero, Draftline Intl & Digital Consumer MAZ Director, Anheuser-Busch, |
| 15:30 | Concurrent Workshops/ 1:1 MEETINGS (Virtual)
1: Devising an e-Commerce marketing strategy for a global brand in Latin America Brand Leader: Jose Camargo, Digital & E-commerce Director, lululemon Solution Provider: tba 2: Innovation in Advertising: How native advertising can substantially help meet branding and performance objectives Brand Leader: Ethel Gonzalez, CBG eCommerce Channel Marketing Manager LATAM, 3M Solution Provider: Alonso Pérez Fernández, Sales Director, Taboola 3: How Latin American CPG’s can make the most out of online marketplaces. Brand Leader: Luis Pedro Estrada, Media Consumer Shopper Director, Latam OU, The Coca-Cola Company Solution Provider: tba 4: Understanding the Streaming Explosion (CTV) – Optimization Strategies for Media Buyers Brand Leader: tba , Solution Provider: tba 5. Fueling lead generation with insights from social listening. Brand Leader: Leticia Gomez, Directora de Comunicación y Relaciones Públicas, baz super app, Solution Provider: tba 6: Growth Marketing: Solution approaches for a Mexican mass market financial services provider. Brand Leaders: David Fierro, Chief Growth Officer, baz super app, : Deyanira Vázquez, Directora de Marca, baz super app. |
| 17:00 | Happy Hour |
Would you like to join us at our next Portada Live marketing conference? Please reach out to Marcos Baer at [email protected] to inquire about participation packages and opportunities.
Qualifying client-side brand marketers, please reach out to Brand Relationship Manager Celeste Martorana at [email protected].
