Join Us at the Marketing in Multicultural America Summit, NYC, March 5

Multicultural Marketing

Impremedia’s La Opinión Was Chosen as the Best Hispanic Newspaper and Best Website

LA OPINIÓN Newspaper, from Los Angeles, was recognized with the Gold Award as Outstanding Hispanic Daily in the United States, the highest achievement of the José Martí Awards given by the National Association of Hispanic Publications (NAHP) during their annual convention. La Opinión received another Gold Award as Outstanding Publication Website. It was also awarded Best Newspaper Design.

Community Engagement

How Envoy Mortgage Does Community Engagement that Impacts People’s Lives

Houston headquartered national mortgage Lender Envoy Mortgage just initiated the Gift of Home program, an example of a brand that does the talk and the walk when it comes to corporate social responsibility and diversity. Erin Schwartz, Corporate Communications Director at Envoy Mortgage, explains to Portada how the Gift of Home program works and her overall approach to community engagement.

Tax Marketing

John Sandoval @TurboTax: “While Companies Run Ads Addressing the Current Situation on English-language TV, Many Have Not Complemented Their Efforts in Spanish-language TV.”

The U.S. government has given tax payers until July 15 to file and pay the 2019 income taxes that are normally due April 15. Major Tax Marketing efforts therefore have been extended for 90 days. We asked John Sandoval, Senior Brand and Latino Marketing Manager at  Intuit, (and a Portada Council System member) about how he has adapted the TurboTax marketing campaign to the new social distancing environment.