d2h Partners has acquired the Arenas Group, the first Hispanic entertainment marketing agency of its kind in Hollywood, The transaction reflects the rise of OTT marketing and Direct Response in movie and entertainment marketing.
Video engagement is a major factor for successful advertising. A Vevo-Magna-IPG study finds co-viewing culturally relevant content on over-the-top (OTT) devices is key to ad receptivity.
The U.S. government has given tax payers until July 15 to file and pay the 2019 income taxes that are normally due April 15. Major Tax Marketing efforts therefore have been extended for 90 days. We asked John Sandoval, Senior Brand and Latino Marketing Manager at Intuit, (and a Portada Council System member) about how he has adapted the TurboTax marketing campaign to the new social distancing environment.
Multicultural marketing moves and more changing places. People change positions, get promoted or move to other companies. Portada is here…
Multicultural marketing moves and more changing places. People change positions, get promoted or move to other companies. Portada is here…
The quick-service-restaurant industry is one of the sectors that are expected to continue growing steadily in the U.S. As competition…
Realogy’s Karim Amadeo has been promoted to Manager, Multicultural & Growth Market at Realogy Holdings and CENTURY 21. We touched base to learn more about her new position and Realogy’s multicultural marketing strategy.
For brands interested in connecting with the Caribbean Hispanics in the U.S., baseball could represent the right platform to start a long-term consumer-brand relationship.
ANA announced the winners of the 2019 Multicultural Excellence Awards in 12 categories during the ANA’s 2019 Multicultural Marketing & Diversity Conference. Nike won the Best in Show award for the “Dream Crazy” spot.
We sat down with Alex Gallegos, Senior Director, Sales & Marketing at L.A. Care, to discuss healthcare marketing initiatives for Hispanic Americans in Los Angeles. In this exclusive interview, Alex talks about L.A. Care’s marketing tactics and media mix.
This year, Pandora is presenting the ANA Multicultural Marketing & Diversity Conference, which will take place on November 6-8 in San Diego, California.
Portada touched base with audience measurement experts to gather insights around the problem of under-representation of multicultural audiences in segmentation and measurement.
Media agency GroupM is leading the New Majority Ready™ Coalition which also includes Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom.
NFL extends Facebook partnership until 2020. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
Digo Hispanic Media and NGL Collective have announced an exclusive partnership. NGL’s Studio division will create custom content that will be anchored on Digo’s network of publishers and culturally relevant sites.
NFL Joins TikTok. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
Formula One is staying in Spain. The F1 confirmed the Spanish Grand Prix in Barcelona for the 2020 season. Multicultural Sports Marketing News.
For years, large chains have targeted Hispanic grocery shoppers by adding a special aisle with items from their home countries. These days, diversity and globalization demand a more integrated approach.
As ethnic minorities become majorities in the U.S., companies will need to do multicultural marketing if they wish to survive. We talked to Rent-A-Center’s Maria Albrecht, NFL’s Marissa Fernandez, Group M’s LaToya Christian, and Intuit’s John Sandoval about key brand attributes for successful multicultural marketing.