Underline and Inter&Co’s Commitment to Community Engagement
In the heart of Miami, a groundbreaking partnership between The Underline—the city’s ambitious 10-mile linear park—and Inter&Co, a financial super app, is reshaping community engagement.
In the heart of Miami, a groundbreaking partnership between The Underline—the city’s ambitious 10-mile linear park—and Inter&Co, a financial super app, is reshaping community engagement.
How will a new Trump presidency impact multicultural marketing? 9 things you need to know.
As the countdown to FIFA World Cup 2026™ begins, Miami is not only gearing up to host one of the world’s largest sporting events but
As Miami prepares to host the FIFA World Cup 2026™, Lisa Lutoff-Perlo, President and CEO of the Miami Host Committee, is spearheading an ambitious vision
With Ronaldinho leading the charge as the city’s ambassador, Miami is not only poised to host an unforgettable tournament but also to seize business opportunities that will leave a lasting legacy.
With the multicultural majority already a reality for Americans under 25 & estimated for all people under 35 by the end of this year, it is safe to say that the construct of a white American “general market” is dead, upending long-held marketing paradigms centered around an increasingly non-existent NHW majority.
Diego Osuna, Sr Manager, Integrated Marketing Strategy, at T-Mobile, will be one of the key speakers at our upcoming Portada Live -in New York City and virtual- on September 29 next week. Check out the six steps you need to take into account for successful segment marketing.
LA OPINIÓN Newspaper, from Los Angeles, was recognized with the Gold Award as Outstanding Hispanic Daily in the United States, the highest achievement of the José Martí Awards given by the National Association of Hispanic Publications (NAHP) during their annual convention. La Opinión received another Gold Award as Outstanding Publication Website. It was also awarded Best Newspaper Design.
The new programming will offer advertisers a chance to integrate with a top brand and its top talent on TV, Digital and Social in a
Constellation Brands, the largest beer import company in the U.S. is working on consumer deep dives beyond the 5 top Hispanic markets. The company is pushing for a much wider market representation to obtain a more complete picture about the Hispanic population in the U.S.
Houston headquartered national mortgage Lender Envoy Mortgage just initiated the Gift of Home program, an example of a brand that does the talk and the walk when it comes to corporate social responsibility and diversity. Erin Schwartz, Corporate Communications Director at Envoy Mortgage, explains to Portada how the Gift of Home program works and her overall approach to community engagement.
Corporate Social Responsibility and the D.C. Chaos. Brands should advertise in media practicing professional journalism. Learn how UM, Cadillac and Realogy balance the reach vs. responsibility marketing trade off in media buys.
d2h Partners has acquired the Arenas Group, the first Hispanic entertainment marketing agency of its kind in Hollywood, The transaction reflects the rise of OTT marketing and Direct Response in movie and entertainment marketing.
Video engagement is a major factor for successful advertising. A Vevo-Magna-IPG study finds co-viewing culturally relevant content on over-the-top (OTT) devices is key to ad receptivity.
The U.S. government has given tax payers until July 15 to file and pay the 2019 income taxes that are normally due April 15. Major Tax Marketing efforts therefore have been extended for 90 days. We asked John Sandoval, Senior Brand and Latino Marketing Manager at Intuit, (and a Portada Council System member) about how he has adapted the TurboTax marketing campaign to the new social distancing environment.
Multicultural marketing moves and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it.
The quick-service-restaurant industry is one of the sectors that are expected to continue growing steadily in the U.S. As competition multiplies, QSR marketing needs to
Realogy’s Karim Amadeo has been promoted to Manager, Multicultural & Growth Market at Realogy Holdings and CENTURY 21. We touched base to learn more about her new position and Realogy’s multicultural marketing strategy.
For brands interested in connecting with the Caribbean Hispanics in the U.S., baseball could represent the right platform to start a long-term consumer-brand relationship.
ANA announced the winners of the 2019 Multicultural Excellence Awards in 12 categories during the ANA’s 2019 Multicultural Marketing & Diversity Conference. Nike won the Best in Show award for the “Dream Crazy” spot.