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CNN en Español Reinvents News Sponsorship, With 360° Sales Opportunity


The new programming will offer advertisers a chance to integrate with a top brand and its top talent on TV, Digital and Social in a seamless and targeted way to reach the ideal Latino audience: the most connected, highly educated, affluent Latinos with the highest spending power – the CNN en Español audience. Iconic TV personalities Maria Celeste Arrarás and Mario Kreutzberger “Don Francisco” will join CNN en Espanol’s acclaimed pool of on-air talent.

Fresh off the heels of its third consecutive year of growth in TV primetime and its highest digital audience since’s launch, CNN en Español unveiled today its new programming for 2021-2022, and the Sunday night primetime lineup Domingo de Gigantes. With this new programming lineup, the network is poised to reinvent news sponsorship and will offer commercial partners a unique, 360° TV and Digital sales opportunity across all its platforms.

News Sponsorship
Maria Celeste Arrarás

Domingo de Gigantes will see the integration into the network of two of Spanish-language television’s most recognizable figures: renowned journalist Maria Celeste Arrarás and beloved TV host Mario Kreutzberger “Don Francisco.”

Arrarás will lead the network’s new documentary and investigative block, CNN Docufilms con Maria Celeste Arrarás at 8 PM (EST) . Coming off the success achieved in the special series he recently presented on CNN en Español, Kreutzberger returns with a new edition of “Don Francisco: Reflexiones 2021.” Kreutzberger will head Don Francisco: Reflexiones, at 9PM (ESTfeaturing close, thought-provoking conversations with celebrities and special guests around human connection and hope for the future.

These two new primetime Sunday shows will join the network’s celebrated En Dialogo con Longobardi with Marcelo Longobardi, and Oppenheimer Presenta with Andres Oppenheimer, as well as the network’s flagship weekend newscast, Mirador Mundial with Rafael Romo, all available in HD along with the rest of the network’s programming.

In addition to CNN en Espanol’s strong three years of growth in TV and ending a year with its highest digital audience, CNN en Español has asserted its strong social footprint as the most followed general news media outlet in Spanish on Twitter, Facebook, and Instagram. Also CNN en Espanol’s Audio unit

posted triple-digit year-on-year growth and its highest year on record in monthly downloads, leading with podcasts such as CNN 5 CosasCoronavirus: Realidad vs. Ficcion con Dr. Elmer Huerta,  Aristegui and Jose Levy’s Desafios Globales, among others.

“CNN en Español can deliver a young, upscale, educated, bilingual Latino audience like no other network in the US, and the time is ripe for brands to join us in maximizing our relationship with this sophisticated, exciting, evolving consumer”, said Cynthia Hudson, Senior Vice President and Managing Director of CNN en Español and Hispanic Strategy for CNN/U.S. “Latinos in the US are the single largest and highest spending minority group in the country, and our excellent programming and an unparalleled team of on-air talent can bring brands closer to this audience than any other.”

Other initiatives that will be central to CNN en Espanol’s 2021-2022 season programming lineup are its ongoing Proyecto Ser Humano series, the network’s effort to raise awareness and find solutions to pervasive systemic discrimination through reporting, as well as special programming and coverage surrounding Hispanic Heritage Month to celebrate the contributions and rich culture of Latinos in the U.S., Voto Latino coverage of the 2022 Midterm election process, and continued expansion of our award-winning news, business, travel, entertainment and feature content that have made CNN en Español a top destination for US Latino audiences on all platforms.



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