WBD Strengthens U.S. Hispanic Portfolio With CNN En Español
Warner Bros Discovery presents a broader spectrum of content and unparalleled advertising opportunities to reach the U.S. Hispanic Market.
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Warner Bros Discovery presents a broader spectrum of content and unparalleled advertising opportunities to reach the U.S. Hispanic Market.
This Sunday, June 20th, CNN en Español will present special programming dedicated to portraying the remarkable lives and stories of Latinos whose names will remain
The new programming will offer advertisers a chance to integrate with a top brand and its top talent on TV, Digital and Social in a
CNN en Español and CNN Audio announced the addition of the new podcast GloboEconomía, thus expanding the news network’s multiplatform content offering.
CNN 5 Cosas brings listeners the day’s top headlines. The news brief is CNN en Español’s most popular audio product to date, with more than 1.5 million monthly downloads on average, and strong listener populations in Latin America, the USA, and Spain, amongst others.
CNN Audio and CNN en Español announced the launch of ‘Desafios Globales’, a new weekly podcast in which CNN en Español José Levy analyzes current world events and shows how their repercussions affect the global balance of power.
Starting February 15, CNN en Español audiences will be able to enjoy a special 10-episode series of unique interviews in the style of Hispanic television icon Mario Kreutzberger, better known as “Don Francisco”.
Cynthia Hudson, senior vice president and managing director of CNN en Español and Hispanic strategy for CNN/U.S., was recognized by the Association of Latino Professionals
CNN en Español delivered its highest-rated quarter since subscribing to Nielsen in April 2018. CNN en Español has been covering the political and humanitarian crisis in Venezuela, reaching more total viewers than ever since subscribing to Nielsen.
In order to drive content strategy, brands need quality, granular data. As #PortadaLA panelists discussed, digital media allows gathering precise data that serves as a good starting point to make media, budget, and attribution decisions.
Veteran CNN executive Cynthia Hudson is being recognized for her enduring impact on the media and entertainment industries as a champion of inclusion, engaging diverse audiences, and embracing multicultural awareness through marketing.
CNN en Español’s original Docufilm ‘Pulse, Huellas de la masacre’ won a GLAAD award to Outstanding TV Journalism. The documentary analyzes the terrorist attack on gay nightclub Pulse. This recognition is a breakthrough for journalism dedicated to terrorism and the Latino gay community.
Portada and CNN en español joined forces at the first Thought Leadership Breakfast for the Multicultural Markets in New York. We asked Cynthia Hudson, SVP and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S., about CNN en español’s goals for this year, and how their recent agreement with Nielsen will help achieve those goals. CNN en Español, the sole 24-hour Spanish-language news network in the U.S., will have access to Nielsen’s Hispanic demographic data, which will help CNN reach Hispanic audiences more effectively.
Nielsen and CNN have reached an agreement to provide daily national television measurement to CNN en español. The multi-year agreement provides CNN en Español with national TV ratings for the network. The service also offers access to Nielsen’s rich Hispanic demographic data.
CNN en Español.com, a site targeting the U.S. Hispanic market, is being relaunched as of today. The site has a blog like structure and according to CNN’s press release users will be able to find the latest news, the best videos, photo galleries, and editorial features. The site offers many of CNN’s multiplatform editorial products.
Media buying executives Gloria Constanza, Partner, Chief Contact Strategist, d’exposito & Partners, Alex Minicucci,VP, Director Video Investment, Horizon Media, and Michael Roca, Executive Director, ELEVATE, Omnicom Media Group talked about some of the challenges they face as media buyers during the Hispanic TV Summit last week.
An overview of CNN en Español’s key audience highlights across TV, digital, social and audio.
Podcast listening and advertising is one of the few media categories that are growing at a high rate, even in the midst of the Covid-19 pandemic. CNN Audio, the exclusive producer of audio content and podcasts for CNN Worldwide, ,is expanding CNN en Español’s podcast portfolio with the launch of “El Chapo: Two Faces of a Capo”. Narrated by journalist and CNN en Español anchor Fernando del Rincón, the six-episode podcast series follows the trial of Joaquin Guzman Loera, publicly known by his drug cartel alias “El Chapo,” and his reputation as a ruthless drug trafficker.
In an exclusive interview Cynthia Hudson, SVP and managing director of CNN en Español and Hispanic strategy at CNN, explains how COVID-19 has moved her
For audience data analysis, CNN blends and analyzes multiple data streams that reveal its audience’s preferences. Thus, the world-renowned news organization produces content that keeps viewers coming back.