Truist
Truist unveiled a new campaign, “Unstoppable Together,” highlighting Truist’s ability to bring clients both deep financial knowledge coupled with unwavering care, a differentiator in the financial services industry. The new campaign, developed in partnership with creative partner StrawberryFrog, marks an evolution in creative strategy for Truist, based in large part on feedback from consumers. Truist research showed that while clients look to banks for their financial experience, what’s missing is a bank that supercharges that knowledge with genuine customer care. And focus group participants say they believe Truist can provide both. The campaign is called “Unstoppable Together” because when that unique combination of care and knowledge comes together, clients feel unstoppable. The campaign will launch with the:30 TV spot “The Catch” during the Atlanta Braves’ home opener at Truist Park on April 5. It tells the story of how a coach leads and mentors a young baseball player to become confident in his abilities and reach his full potential, much like Truist teammates do for their clients when they deliver banking knowledge with a high level of care. While the TV will launch on April 5 with the Atlanta Braves’ home opener against the Arizona Diamondbacks at Truist Park, the new campaign will appear across social media and digital advertising starting April 3. In addition, “Unstoppable Together” addresses the desire for a banking experience that goes beyond conventional. Truist’s wide range of services is brought to life through a series of inspiring creative executions, showcasing stories of achievement and transformation. Expect to continue to see additional executions of the message in future advertising throughout this year and beyond.
Advanced Home Improvement Media
Advanced Home Improvement Media (AHIM), the parent company of TheHomeMag, a trailblazer in the home improvement industry, has appointed Workhouse as its Agency of Record. Effective immediately, Workhouse will lead AHIM’s integrated promotional campaigns, public relations initiatives, holistic marketing, celebrity seeding, and creative content development efforts. Workhouse is poised to elevate AHIM’s aggressive growth, brand visibility, and industry recognition through innovative and strategic marketing initiatives.
Lexus
Lexus continues to diversify and strengthen its golf partnership strategy with a new addition from a historic name. The luxury brand announced a new partnership with the PGA of America as the Official Vehicle of the PGA Championship, KitchenAid Senior PGA Championship, and the KPMG Women’s PGA Championship. In addition, Lexus will become the Official Vehicle of PGA Frisco, near Lexus headquarters. The partnership also includes on-site activation rights at each of these major championships, vehicle fleets for players, and high-traffic vehicle displays to provide spectators the opportunity to interact with new Lexus products. At the Omni PGA Frisco Resort, Lexus will prominently display three Lexus courtesy vehicles available for guest transport while on the property. Lexus has long-held partnerships in the golf space, and as the game evolves, the brand mirrors the direction of the game as it aims to reach a younger, more diverse audience. As the brand gains on its goal of reaching young, affluent luxury buyers, Lexus looks to new opportunities and partnerships that take foundational brand elements and modernize for the ever-evolving consumer.
At this exclusive event on April 11, 2024 brand decision-makers and marketing service suppliers will share and accelerate knowledge on crucial topics, including Latin American marketing, e-commerce marketing, and leveraging marketing technologies. To find out about thought leadership and networking solutions at Portada Live involving many brand decision-makers, don’t hesitate to contact Sales Director Irma Gutierrez at [email protected].
Frito-Lay® & Rockstar®
Lay’s®, Sabritas®, Gamesa®, and Rockstar® Energy Drink announced a multi-year sponsorship of the Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX. Frito-Lay and Rockstar are partnering to enhance the soccer viewing experience for fans during the Leagues Cup 2024 tournament, which includes clubs from the Mexican League (LIGA MX) and Major League Soccer (MLS). This partnership offers exclusive Lay’s packaging, in-stadium experiences, and a consumer sweepstake beginning July 1. Fans can participate by scanning QR codes found on Lay’s, Sabritas, Gamesa, and Rockstar Energy Drink Leagues Cup displays at retailers nationwide, with a chance to win tickets to matches and a grand prize trip to the Leagues Cup 2024 final.Leagues Cup 2024, taking place from July 26 to August 25 in Canada and the United States, features all 18 LIGA MX clubs and 29 MLS clubs. This official Concacaf club tournament will determine three qualifiers for the 2025 Concacaf Champions Cup, with the ultimate goal of representing the region at the FIFA Club World Cup. Tickets for matches are available on LeaguesCup.com and through hosting MLS clubs, with additional information for MLS club season ticket holders on contacting their club representatives or visiting LeaguesCup.com and @LeaguesCup on social media for updates.
The Government of Canada
The Government of Canada has selected GroupM’s Government Practice Powered by EssenceMediacom as their new media agency of record. The new contract with Public Services and Procurement Canada covers a full suite of services across media planning and strategy, buying, as well as ad serving and trafficking, ad verification, and reporting. The Federal Government team will run out of the GroupM Government Practice office headquartered in Montreal, Quebec, and led by GroupM Quebec President Monique Brosseau. The new contract runs from April 1st, 2024, to March 31st, 2027, with the option to extend the contract by up to four additional one-year period(s).
Dodge
The Dodge brand is launching a new marketing campaign, focused on the plug-in hybrid Dodge Hornet R/T, the brand’s first muscle-inspired crossover. In the campaign, called “Inner Child Intervention,” a man’s inner child takes him on a joyride in the electrified Hornet R/T, determined to get his adult self to realize his childhood dreams don’t compare to the instant torque of the Hornet and the visceral excitement it brings. The spot takes viewers to the side of the road where a man comes face to face with a familiar-looking boy and quickly finds himself on a joyride with his inner child. “The new campaign includes a 30-second spot and additional social media elements designed to educate consumers about torque humorously will include a limited series for TikTok and Instagram called “Torque for Newbs.” The series of four videos, set to roll out online in the coming weeks, is designed to humorously educate torque novices on automotive jargon like “pound-foot” and how torque relates to horsepower. The cross-channel campaign will span across broadcast, social media channels, and online video. Broadcast media placement will include college basketball playoffs.” Inner Child Intervention” is the next step in the evolution of the Dodge brand’s marketing campaign efforts for the brand’s first crossover vehicle, the Dodge Hornet. The marketing campaign was created by the Dodge brand in partnership with GSD&M.Build and price configurator is live on Dodge.com for the Hornet R/T and Hornet G/T.
Discover The Palm Beaches
Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County in Southeast Florida, launches a new brand campaign, “The Palm Beaches Collection.” Highlighting the awe-inspiring beauty of the destination’s nature and the outdoors, its immersive art and culture scene, iconic shopping experiences, world-class spa and wellness, active sports experiences, and delectable dining, this is more than just another vacation spot – it’s a collection of unforgettable experiences. DTPB encourages visitors to move beyond the “one-size-fits-all” vacation and embrace the diverse offerings that comprise “The Palm Beaches Collection.” As travelers plan their future visits, they can now personalize their vacation experience through an interactive quiz on the official website, which will tailor individualized suggestions of things to do based on specific interests. The website provides an array of free tools for vacation planning, including a comprehensive visitor guide, a direct hotel booking platform, a calendar of upcoming events, dining recommendations, and more. The new campaign will be amplified through a comprehensive approach, including paid media, earned media, social media, and new MarTech tactics.
