ANA announced the winners of the 2019 Multicultural Excellence Awards in 12 categories during the ANA’s 2019 Multicultural Marketing & Diversity Conference. Nike won the Best in Show award for the “Dream Crazy” spot.
For 19 years, the ANA Multicultural Excellence Awards have recognized client-side marketers and their agency or media partners who produce the best multicultural advertising campaigns. This year, the competition, open to both ANA members and nonmembers, received 224 entries of campaigns produced between June 2018 and June 2019.
Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to recognize the outstanding work being done in the multicultural marketing industry.
Nike and ad agency Wieden+Kennedy received top honors, winning the Best in Show award for its spot called “Dream Crazy.” The two-minute video features former San Francisco 49ers quarterback Colin Kaepernick and several other professional athletes such as LeBron James and Serena Williams. It encourages viewers to believe in and pursue their dreams no matter how unreachable they might seem. Last month it received an Emmy award for the year’s most outstanding commercial.
In addition to the “Best in Show” award, grand prize winners were honored in 12 categories for industry-leading advertising at an awards ceremony held during the ANA’s 2019 Multicultural Marketing & Diversity Conference.
The award recipients were announced at the ANA Multicultural Excellence Awards Dinner, hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Claudine Waite, ANA Director, Content Marketing Committees & Conferences.
The 2019 winners in each category are the following
|Audio||Walmart||Lopez Negrete Communications|
|LGBT||Procter & Gamble||Grey Canada and MMK|
|Experiential Marketing||Procter & Gamble/BMW||Courageous Studios|
|Total Market||Procter & Gamble||Saturday Morning Group|
|People with Disabilities||Wavio||Area 23, An FCB Health Network Company|
|Hispanic||Anheuser Busch, brand Estrella Jalisco||David|
|Digital/Social/Mobile||Black & Abroad||FCB/SIX|
|Socially Responsible||Monica Lewinsky||BBDO New York, BBDO New York, O Positive, Dini Von Mueffling Communications|
|Significant Results||Microsoft||McCann New York|
|Best in Show||Nike||Wieden+Kennedy|