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Industry Leaders Convene To Shine Spotlight On Latinos In Sports

Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos' impact in global sports. The platform will launch during Miami's Formula 1 weekend, highlighting content, careers, and events.


Industry Leaders Convene To Shine Spotlight On Latinos In Sports
Xavier A. Gutierrez, president and CEO of the Arizona Coyotes

Seasoned executives from the worlds of sports, media, and marketing announced today a joint venture focused on the power of Latinos in the global sports industry.  The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami’s Formula 1 weekend at a star-studded event presented by Amerant Bank and in partnership with CNBC.

Through his company ImpactX Sports Group, Xavier A. Gutierrez—president and CEO of the Arizona Coyotes NHL club and the only Latino currently leading a major American sports team—created the venture with Pedro A. Guerrero—CEO of Guerrero and publisher of Hispanic Executive, the leading English language media brand highlighting Hispanic business leadership.  For more information, visit

“Sports are critically important to culture, commerce, and community; and by any measure Latinos are driving the future growth of this industry,” said Gutierrez, Founder of ImpactX Sports Group. “There is a dearth of impactful events, content, and research shining a spotlight on these trendlines, and Pedro is the perfect partner to join me in filling that void.”

Hispanic sports marketplace

The Hispanic sports marketplace totals $21 billion, and over-indexes the general market across several core metrics:

Industry Leaders Convene To Shine Spotlight On Latinos In Sports
Pedro A. Guerrero—CEO of Guerrero and publisher of Hispanic Executive

The first event

The group’s first invite-only event will take place on Friday, May 3, at Miami’s Perez Art Museum from 6:00 p.m. to 8:30 p.m., and feature a room filled with sports luminaries from leagues, teams, and brands.  CNBC will serve as the official mainstream media partner and cover the proceedings.  Confirmed speakers to date include Jose E. Feliciano, co-owner of Chelsea FC; Monica Gil, board member of Nike Inc., Luis Silberwasser, Chairman of Sports for Warner Bros. Discovery; and Alex Sherman, national correspondent for CNBC.

Following the event, the group will roll out a digital content platform, proprietary research studies, thought leadership initiatives, and career resources for current and aspiring Latino executives in the sports industry.

“The Latino community is the driving engine of the American economy, and sports is a thriving industry where Latinos are leading both on the field and in the executive ranks,” said Guerrero, publisher of Hispanic Executive. “Xavier has a history of using his position to elevate others, and we are excited to partner on this platform that promotes a shared mission to elevate the incredible work already being done, and inspire future generations of Latinos.”

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