Industry veterans with leadership experience at global tech and media companies today announced the launch of Portal Latino. The mobile advertising network connects top brands with the booming U.S. Hispanic community, which is on average ten years younger than the general market and over-indexes on all things gaming. Portal Latino provides exclusive access to mobile app publishers, a proprietary tech stack, audience segmentation, tailored creative assets and aggressive optimization to meet client performance goals.
With Google-certified and Apple-approved technology partners, Portal Latino was created to reconcile two verticals that are growing exponentially: Hispanics and gaming. Linear television has lost 50% of its audience in recent years, and 85% of Americans play some form of video game each week. Hispanics advance the trend even further, as nine-in-ten play video games regularly and do so more often than non-Hispanics (12 hours per week vs. nine).
“The Latino community will only grow in size and importance”
Portal Latino was created by two seasoned industry executives from leading global brands. Co-Founder Warren Strifling has 20 years of media experience across domestic and international markets, having led teams for Warner Bros. Discovery and Turner Broadcasting. He brings comprehensive knowledge of digital disruption, distribution, advertising sales, OTT, social, local and pan regional. Co-Founder Carolina Bernal brings extensive experience on both the agency and client sides, having led teams at global media buying firms Starcom and Mediacom, and most recently serving as Key Account Lead for Latin audiences at X (formerly Twitter).
“In a world that is constantly disrupted by technological innovation, it’s critical to look around the corner at what’s next,” said Strifling. “The Latino community will only grow in size and importance, and is hyper-engaged in gaming. Having worked at legacy media companies that are facing significant headwinds, we’re bullish on our platform delivering something unique and impactful to brand marketers.”
“Marketing to niche demographics, especially in digital platforms, is dynamic and requires nuance”
Portal Latino has unique access to U.S. Hispanic and pan-LatAm audiences from the world’s leading mobile networks, Kidoz and Prado. Brand marketers are able to tailor a campaign to their unique needs and creative assets, including rich media, in-app video, playable units and static banner ads.
Given the disproportionate percent of youth on the platform, Portal Latino has taken great care to create a completely safe environment.
- 100% COPPA and GDPR compliant
- No location or PII data tracking
- No behavioral targeting or remarketing
- Personal information is never shared with third parties
- All apps and creative are manually reviewed by humans
“Marketing to niche demographics, especially in digital platforms, is dynamic and requires nuance,” said Co-Founder Bernal. “We not only bring a novel platform to the marketplace, but also a commitment to hands-on attention each day to ensure our brand partners’ campaigns deliver industry-leading results.”
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