Portada Live CDMX: On April 13, Mexico City will host Portada Live, an event that will maximize knowledge-sharing and networking for the brand marketing community. Senior brand marketers from Unilever, Anheuser-Busch, Lululemon, 3M, The Coca-Cola Company have already confirmed their participation.
Portada Live CDMX will have a virtual complement: The main sessions will be broadcast, and, best of all, marketing service providers will be able to have 1:1 meetings with brand marketers from the United States and Latin America who attend the event virtually through the Portada Connect Service.
In less than six hours, Portada Live CDMX participants will be able to gain critical intelligence and explore new partnerships. They will exchange their experiences and expertise through panel sessions, customized workshops, and 1:1 meetings with other brand marketers and marketing service providers.
Portada Live CDMX: Preliminary Agenda
|11:45 CDMX||Registration and Welcome Mixer|
|12:25||Welcome and Overview of Portada Live CDMX MC: Marcos Baer, president, Portada|
|12:27||Innovative Approaches: Consumer Journey Advertising
Moderator: Seraj Bharwani, Chief Strategy Officer, AcuityAds
Speakers: Mike Stanczak, VP Sales Enterprise, AcuityAds, Additional Speakers tba.
|13:00||CMO PANEL: Opportunities and Challenges for Marketing in Mexico in 2023 and Beyond
Moderator: tba, Speakers: Eduardo Angulo, CMO Nutrition Lead Latam, Unilever,
|13:30||VIP Lunch/ 1:1 Meetings (Virtual)|
|14:30||Using Data Science to Deliver Value to Real-World Advertisers
|15:00||Knowledge-sharing: Leveraging MarTech for Brand Growth
Moderator: tba, Speakers: Ricardo Rey Forero, Draftline Intl & Digital Consumer MAZ Director, Anheuser Busch, Bibiana Diaz, Head of Data Driven Media, Dentsu Additional Speakers tba.
|15:30||Concurrent Workshops / 1:1 Meetings (Virtual)
1: Devising an e-Commerce marketing strategy for a global brand in Latin America
2: Innovation in Advertising: How native advertising can substantially help meet branding and performance objectives Brand Leader: Ethel Gonzalez, CBG eCommerce Channel Marketing Manager LATAM, 3M; Solution Provider: Senior Executive, Taboola
3: How Latin American CPG’s can make the most out of online marketplaces. Brand Leader: Luis Pedro Estrada, Media Consumer Shoppper Director, Latam OU, The Coca Cola Company; Solution Provider: tba
4: Understanding the Streaming Explosion – Optimization Strategies for Media Buyers Brand Leader: Brand Leader: Alejandro Mayer, Director Marketing Capabilities, BBVA (tbc); Solution Provider: tba
5. Fueling lead generation with insights from social listening. Brand Leader: Leticia Gomez, Directora de Comunicacion y Relaciones Publicas, baz super app; Solution Provider: tba
6: Growth Marketing: Solution approaches for a Mexican mass market financial services provider. Brand Leaders: David Fierro, Chief Growth Officer, baz super app, Deyanira Vazquez, Directora de Marca, baz super app; Solution Provider: tba
17:00 Happy Hour
In addition to Portada Live CDMX, the event to be held in Mexico City on April 13, New York City will be the host city of another Portada Live on September 28, 2023. Both conferences will have a virtual complement through which the main sessions will be broadcast, and marketing service providers will be able to have 1:1 meetings with brand marketers from the United States and Latin America who attend the event virtually through the Portada Connect Service.
Interested in Participating?
For qualifying brand marketers, please contact Portada’s Brand Relationship Manager, Celeste Martorana, via Celeste@portada-online.com.
Marketing service providers, including media and digital platforms, who wish to obtain information about business development and marketing opportunities at Portada Live, please contact Irma Gutierrez, Director Latam, via Irma@portada-online.com.