Email newsletters have long been regarded as one of digital marketer’s best friends. The reasons for that are not hard to fathom. The “The State of E-mail Newsletters:2021 and Beyond” by What If Media Group, sheds new light on how consumers interact with email newsletters.
What: Portada talked with Kevin Thompson, Chief Marketing Officer Sotheby’s International Realty Affiliates LLC about the global firm’s recent triumphs in digital marketing. Why it
Skyword has raised US$25million that will help accelerate growth and innovation by transforming the way brands connect with consumers and prospects.
Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
Attendees of next week’s PortadaLat in Miami will have the privilege to hear first-hand from Patricia Aragon, Digital Marketing Manager, L’Oreal, how the beauty giant has significantly modified its Latin American marketing strategy. A new “content factory/assembly line” in Mexico City is a major element in the new strategy.
It seems that content marketing is on every marketer’s radar now, and for brands looking to reach the US Hispanic audience, the landscape is getting
“Tropicalize”, or in Spanish “tropicalizar,” is perhaps the word that best describes the “Content Marketing in Latin America and the U.S. Hispanic Market” event, which
How should major online destinations target the Hispanic population? Is it about just curating or also producing content? How should content be integrated into Social Media Platforms? We talked to Rafael Carranza, Head of U.S. Hispanic and Spanish Markets Programming Hub at Microsoft Information’s and Content Experiences Group.
What: The La Costeña and Jumex brands, in partnership with Captura Group, have launched a new web and social media presence focusing on the true essence
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
Hispanic Online Video Consumption is huge and getting even larger. The executives behind General Mills Hispanic Que Rica Vida (QRV) digital property know it. “Consumers today are spending 40% of their digital time on YouTube. As a digital platform that prides itself on consumer-intimacy, it was a clear next step for QRV to invest more heavily on YouTube”, Natalia Ortega, Media site planner of General Mills tells Portada.
WPP’s media agency Mindshare and digital shop Possible have joined forces to create a new unit called Content+, a content group production hub that brings creative, production, data, technology and media under the same umbrella.
The role of Social Media and Content Marketing efforts can not be emphasized enough when it comes to Hispanic Entertainment Marketing. Portada Digital Media Correspondent Susan Kuchinskas on how SABMiller, SuperLatina, Comida y Familia, Terra, NewsCred, Taboola and Outbrain are facilitating Hispanic Entertainment experiences.
Kellogg’s, recently launched a new Spanish language content marketing program called Dias Grandiosos with Latina women as a target. What are the content challenges a Hispanic content marketing program needs to meet? What are the main objectives and the resources that have to be put behind it? We talked to Christopher Rivera, associate director of Multicultural Brand Marketing at Kellogg’s to find out.
2014 just started and we say its going to be a banner year for Hispanic marketing. Below 7 growth drivers for marketing and media executives to keep an eye on: The 2014 Soccer World Cup, Programmatic, Digital Video and more…
In the last installment of our series on CONTENT MARKETING, presented by Skyword, we look at how Pepsi translates it’s Cultural Fluency concept into Content Marketing initiatives.
In a new article of our CONTENT MARKETING series presented by Skyword, we examine how two major CPG’s (P&G and Clorox) and one Beverage Company (Tampico) target the Hispanic demographic via Content Marketing activties.
In this new installment in our series on CONTENT MARKETING, presented by Skyword, we asked what opportunities and advantages does the Spanish language afford when it comes to crafting business communication strategies for content targeted to the U.S. Hispanic market and Latin America. What keywords should be used? What key points should we keep in mind?
The Latin Content Marketing Forum is quickly coming up.. The Forum will be held on June 4 in Miami’s InterContinental Hotel. It can be attended
The Custom Content Council (CCC) just published a survey that quantifies the volume of the Content Marketing Industry in the U.S. According to the research piece,