Facebook unveiled a new anonymous customer tracking tool called“Journeys” so brands can see where consumer interact with brand advertising and their paths to decision-making. We asked Andrea Lopez, head of the social media agency Socialyse in Miami, to evaluate this new Facebook tool for advertisers.
NewBase has published “The Evolving Marketer”, an online global survey among 120 CMOs in over 20 markets. In order to help companies stay on top of the game, today’s CMOs must evolve with the changing expectations of the customers and manage from branding to promotions, content creation to distribution, and data analytics to overall marketing strategies, while keeping customer satisfaction in mind at all times.
Skyword has raised US$25million that will help accelerate growth and innovation by transforming the way brands connect with consumers and prospects.
Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
Portada’s research team just published the “2017 Content Marketing Initiatives targeting Hispanic and Multicultural Audiences Report”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers, the majority of consumers in many major markets, with content marketing programs as well as for media and and marketing tech vendors.
Meredith Corporation is partnering with Reynolds Consumer Products, producer of the iconic Reynolds Wrap® Aluminum foil, to create and distribute native custom content to engage millions of consumers across Meredith’s portfolio of brands. Media is being placed by Havas Media. Sources at Meredith tell Portada that the deal does not include Meredith’s Hispanic properties (e.g. Siempre Mujer or Allrecipes’ Spanish-language site).
Attendees of next week’s PortadaLat in Miami will have the privilege to hear first-hand from Patricia Aragon, Digital Marketing Manager, L’Oreal, how the beauty giant has significantly modified its Latin American marketing strategy. A new “content factory/assembly line” in Mexico City is a major element in the new strategy.
ImpreMedia announces the creation of IM Studio ñ, its in-house marketing solutions service provider.
It seems that content marketing is on every marketer’s radar now, and for brands looking to reach the US Hispanic audience, the landscape is getting more and more competitive each day. George Levy, Director of Corporate Partnerships for Impactly, suggests 3 guideposts every market should follow: For starters, let’s go over the three main reasons why […]
Verizon and Hearst have entered into an agreement to jointly acquire Complex (the “Company”) in a 50/50 ownership structure.The deal follows Verizon and Hearst’s agreement in March to form Verizon Hearst Media Partners to develop new digital video channels as well as recent investments in AwesomenessTV.
“Tropicalize”, or in Spanish “tropicalizar,” is perhaps the word that best describes the “Content Marketing in Latin America and the U.S. Hispanic Market” event, which was presented on March 17 by Taboola and Portada in Miami’s Viceroy Hotel. “Tropicalize” refers to the need both marketers and publishers have to adapt and produce relevant content targeting Latin […]
How should major online destinations target the Hispanic population? Is it about just curating or also producing content? How should content be integrated into Social Media Platforms? We talked to Rafael Carranza, Head of U.S. Hispanic and Spanish Markets Programming Hub at Microsoft Information’s and Content Experiences Group.
In a converging world, Allrecipes offers advertisers the best of local and global. Allrecipes is a community-driven network of websites where home cooks can share recipes – and brands can connect with their passion for serving nourishing and delicious home-cooked meals. With Spanish-language sites localized for Mexico, Argentina and Brazil, the recipe hub has found […]
What: The La Costeña and Jumex brands, in partnership with Captura Group, have launched a new web and social media presence focusing on the true essence of Mexican cuisine and food products. Mexicorico.com targets both US Hispanic consumers and general market foodies and showcases traditional and contemporary Mexican recipes featuring La Costeña and Jumex products as well as associated cooking […]
Great storytelling doesn’t come naturally to most people. But if you can harness its power and leverage the impact of content discovery, you can capture your audience in unbelievable ways. Claim your invitation to join Miami’s top marketers for a complimentary, interactive content strategy workshop this Thursday April 23rd in Miami’s Mandarin Oriental Hotel! (Space […]
What: WIRED and Nokia have launched #maketechhuman, a year-long initiative that examines technology’s impact on our future. The multimillion dollar deal which includes a new website (WIRED.com/maketechhuman), print ads and events is, at the core, a content marketing project. The initiative has kicked off with a Reddit Ask Me Anything hosted by world wide web inventor Sir Tim Berners-Lee. It […]
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
Hispanic Online Video Consumption is huge and getting even larger. The executives behind General Mills Hispanic Que Rica Vida (QRV) digital property know it. “Consumers today are spending 40% of their digital time on YouTube. As a digital platform that prides itself on consumer-intimacy, it was a clear next step for QRV to invest more heavily on YouTube”, Natalia Ortega, Media site planner of General Mills tells Portada.
Imprint, a Sullivan Content Lab, announced the hire of Georgia Galanoudis as Managing Director. Galanoudis will report directly to Andy Seibert, Managing Partner of Imprint. Galanoudis joins Imprint from Meredith Corporation’s MXM.
It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.
For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.
#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.
Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.
