Portada’s research team just published the “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences Report”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets – as well as for media and marketing tech vendors.
This report provides a description of 20 content marketing initiatives that mainly target Hispanic and multicultural audiences. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed.
Content marketing efforts of the following companies are described:
– Avocados from Mexico
– Barilla
– Best Western
– Ford
– General Mills
– Hershey’s
– Kellogg
– Kimberly Clark
– Kraft
– Makita
– Miller Coors
– Nestle
– Procter & Gamble
– State Farm
– Sprint
– Unilever
– Verizon
– Vilore
– Wonderful Pistachios
Buy the report here
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