Influencer Marketing Archives

How to Market to Hispanic Consumers According to Kia’s Senior Director of Multicultural Marketing

We caught up with Kia Motors America’s Eugene Santos, Senior Manager, Multicultural Marketing, about Kia’s new multicultural campaign, Driving Forces. Anything related to the Hispanic market comes to Santos’ desk first, so he knows a thing or two about how to market to Hispanic consumers. He told Portada New York 19’s audience all about Kia’s first time using influencer marketing to target Hispanics.

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.

#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada’s Data & Content Marketing Forum in NYC on April 3.

Paula’s Choice Skincare’s Rajaa Grar: ‘We Aim to Collaborate With Influencers That Authentically Love Our Brand’

Paula’s Choice Skincare’s Rajaa Grar, Senior Director, Global Brand Marketing, reveals to Portada the keys to keeping content coherent across channels and why authenticity is critical to successful influencer marketing.

MarTech Roundup: Spotify Expands Podcasting Offerings With Anchor, Gimlet Media Purchases

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.

CNNEE Thought Leadership Breakfast at Portada Miami: Times Are Changing, so Should We

With multicultural consumers representing an increasingly important percentage of the U.S. population, media buyers and vendors need to be very aware of where ad dollars should go, as well as really understand the process of media buying according to what’s happening in the marketplace. Pannelists at the CNN breakfast included Isabella Sánchez, VP, media integration at Zubi Advertising; Ana L. Soto, National Media Manager at JCPenney; David Mesas, VP, Business Development at Geoscape; and Jessica Román, VP, Media Director at Publicis Media.

Tecate Has a New Sponsorship Deal With Boxer Gennady Golovkin

Tecate has signed a sponsorship deal with boxer Gennady Gennadievich Golovkin. The addition of GGG to Tecate’s influencers is a powerful marketing boost for the beer brand, and adds an interesting twist to the promotion of the boxer’s rematch with El Canelo Álvarez, also sponsored by Tecate.

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.

Mary Hill Appointed New Director of Multicultural Division at ROI Influencer Media

ROI Influencer Media has announced the arrival of former IPG Mediabrands strategist Mary Hill, the new director of the firm’s multicultural division.

VIDEO – Joi Tyrell from Campbell Ewald/Sociedad: “Break the Rules and Take a Chance to Make an Exciting Mkt Plan”

Joi Tyrell, SVP Director, Campbell Ewald/Sociedad, talks about how a marketer can tell if he or she is being successful, and how to keep targeting the multicultural market in the U.S.

Interview with Nivea Mexico: “As a brand we have not exploited the full potential of the Real Madrid platform”

We talked to Pablo Sánchez, NIVEA Men, Shower, Sun, and Intimate Brand Manager in Mexico, about the company’s international campaign in alliance with Real Madrid, and why the brand chose soccer as its sporting ally.

Twitch and YouTube Compete for eSports’s Followers

YouTube has more viewers, but Twitch generates better profits.

PortadaLat 2017 in Pics!

Our ninth annual #PortadaLat Forum took place on June 7 and 8 the Miami Hyatt Regency. Experience the event again through its pictures.

How Tecate Uses Silvester Stallone to Target Boxing Fans Nationwide

Portada talked to Gustavo Guerra, brand director of Tecate Equity in Heineken U.S., about how the beer brand is going after the major U.S. market through sports sponsorships.

Influencer Marketing: What Happens when what shouldn’t Happen, Happens?

Influencer marketing is here to stay. In this article, we offer some thoughts to keep in mind.

Adidas and the Challenge of Its Team/Player Sponsorship Recognition

The reaction over its Messi sponsorship sets off alarm bells for Adidas.

MediaMath to Offer Influencer Marketing Programmatically

MediaMath has partnered with ROI Influencer Media, a media company that connects brands to celebrities’ influencer followings and offer marketers the ability to purchase influencer marketing programmatically. Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time.