Miami World Cup 2026: Building Community, Infrastructure, and Opportunities for Sponsors
As the countdown to FIFA World Cup 2026™ begins, Miami is not only gearing up to host one of the world’s largest sporting events but
As the countdown to FIFA World Cup 2026™ begins, Miami is not only gearing up to host one of the world’s largest sporting events but
With Ronaldinho leading the charge as the city’s ambassador, Miami is not only poised to host an unforgettable tournament but also to seize business opportunities that will leave a lasting legacy.
We caught up with Kia Motors America’s Eugene Santos, Senior Manager, Multicultural Marketing, about Kia’s new multicultural campaign, Driving Forces. Anything related to the Hispanic market comes to Santos’ desk first, so he knows a thing or two about how to market to Hispanic consumers. He told Portada New York 19’s audience all about Kia’s first time using influencer marketing to target Hispanics.
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.
The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada’s Data & Content Marketing Forum in NYC on April 3.
Paula’s Choice Skincare’s Rajaa Grar, Senior Director, Global Brand Marketing, reveals to Portada the keys to keeping content coherent across channels and why authenticity is critical to successful influencer marketing.
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.
Tecate has signed a sponsorship deal with boxer Gennady Gennadievich Golovkin. The addition of GGG to Tecate’s influencers is a powerful marketing boost for the beer brand, and adds an interesting twist to the promotion of the boxer’s rematch with El Canelo Álvarez, also sponsored by Tecate.
We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.
ROI Influencer Media has announced the arrival of former IPG Mediabrands strategist Mary Hill, the new director of the firm’s multicultural division.
Joi Tyrell, SVP Director, Campbell Ewald/Sociedad, talks about how a marketer can tell if he or she is being successful, and how to keep targeting the multicultural market in the U.S.
We talked to Pablo Sánchez, NIVEA Men, Shower, Sun, and Intimate Brand Manager in Mexico, about the company’s international campaign in alliance with Real Madrid, and why the brand chose soccer as its sporting ally.
YouTube has more viewers, but Twitch generates better profits.
Our ninth annual #PortadaLat Forum took place on June 7 and 8 the Miami Hyatt Regency. Experience the event again through its pictures.
Portada talked to Gustavo Guerra, brand director of Tecate Equity in Heineken U.S., about how the beer brand is going after the major U.S. market through sports sponsorships.
The reaction over its Messi sponsorship sets off alarm bells for Adidas.
MediaMath has partnered with ROI Influencer Media, a media company that connects brands to celebrities’ influencer followings and offer marketers the ability to purchase influencer marketing programmatically. Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time.