Influencer Marketing

MediaMath to Offer Influencer Marketing Programmatically

MediaMath has partnered with ROI Influencer Media, a media company that connects brands to celebrities’ influencer followings and offer marketers the ability to purchase influencer marketing programmatically. Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time.


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Sizmek Buys Rocket Fuel for US $145 million

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Rubicon Project Acquires nToggle For US$38.5M to Improve Header Bidding

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