ROI Influencer Media has announced the arrival of former IPG Mediabrands strategist Mary Hill, the new director of the firm’s multicultural division.
ROI Influencer Media, a firm dedicated to offering influencer marketing options to brands, has show interest in expanding their multicultural reach. This points out to general marketing providers’ efforts to broaden their knowledge of multicultural consumers’ needs, a trend that has already begun and will likely continue.
In her new role, Hill will be responsible for expanding both the company’s media offerings and its influencer talent roster, tasks which will allow the multicultural division to grow.
Hill had been previously working at Mediabrands’ UM agency. During her 4 years of work, she focused on multicultural insights and media programs for Fortune 1000 brands, such as Sony Pictures Entertainment and The Coca-Cola Company.
She has experience in management of custom media programs made strategically for multicultural content, creative ideation, and planning. She has also cultivated relationships with top multicultural influencers.