A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
What: Time Inc has acquired social network MySpace parent company Viant for an undisclosed amount. Why it matters: The acquisition will accelerate Time Inc.’s strategy of activating
What: Horizon has contributed in the launch of political match making App VoterGuru, which helps people find their top presidential candidate match. Why it matters: VoterGuru
What: Oslo-based browser company Opera has received a buyout offer of US$1.2 billion by a consortium of Chinese companies. Why it matters: The offer, which includes its
What: The New York Times has launched a Spanish-language Web site to expand its reach in Spanish-speaking markets.The web site will include articles translated from English into
Portada reflects on the Super Bowl’s digital performance: Streaming viewership was at its highest ever, Facebook and Twitter generated less game-related activity than last year and Instagram got in on the Super Bowl video content bandwagon. And what Hispanic Audiences did…
What sites and platforms are most-visited in Latin America? What kind of content do they prefer? What are the particularities of each country? In this article you’ll find the answers to those questions (according to comScore’s monthly report).
What are the most-visted retail sites by users among Latin Americans? How do they behave when it comes to making consumption decisions?The answers to these questions are here.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Audio.Ad – Nestor Perinot ::: Matt Neidl – UFC
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check
[ctahcb] A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic
The Super Bowl represents one of the largest advertising investments for brands, and there is a captive Hispanic audience waiting to be reached. Brands are hoping not to lose this opportunity to take advantage of the event’s visibility.
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
What are the most-visted retail sites by U.S. Hispanics? How do they behave when it comes to making consumption decisions? The answers to this and other
Real-time marketing and Big Data have opened big opportunities for marketers when it comes to hyper-targeting their prospects. This is particularly true of the heavily-digitized travel marketing sector. Sojern, a performance marketing platform, has specialized in delivering that message that each unique user is looking for before traveling. We asked Andrés Franklin, commercial director for Latin America at Sojern, to spell it all out for us.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider
With the announcement last week that it was closing offices in Latin America, Yahoo’s Q4 2015 earnings and new statements by Yahoo CEO’s Marissa Mayer’s about the company’s 2016 strategic plan are in the spotlight. The digital media, marketing and financial communities are all analyzing Yahoo’s next steps…Four things you need to know.
What: Disney is the world’s most powerful brand, measured on brand strength, thanks to Star Wars’ record-breaking success, according to Brand Finance, which just released its
We take a look back on some of the indicators behind Yahoo!’s decision to close its offices in Mexico and Argentina. Yahoo! was one of the first companies to offer an Internet search engine with an email address, but in reality, its business is not growing, and its needs to make radical changes to compete. What experts interviewed by Portada have to say.