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Changing Places LatAm: Nestor Perinot, Matt Neidl, Cristina Iglecio, Mariana Villarreal…


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Audio.Ad – Nestor Perinot ::: Matt Neidl  – UFC ::: JeffreyGroup – Cristina Iglecio and Mariana Villarreal ::: Teradata – Fabio Fernandez ::: Karisma Hotels & Resorts – Heather Krasnow  ::: McCann Bolivia – Samuel Torres, Ruben Sanjinés,  Julio Gallegos, Jorge Marín, Alejandra Ortega ::: Marcio Borges – WMcCann Rio de Janeiro ::: WPP’s MEC – Stuart Bowden ::: CNN International – Rani Raad ::: McGarryBowen Brazil- Renata Valio :::

Click here for previous Latam Changing Places editions
descarga (3)Audio.Ad, a provider of digital audio advertising solutions in Latin America, has announced its commercial expansion into in the U.S. Hispanic market. The company will be based in Miami, Florida. Nestor Perinot, a veteran advertising executive with more than 12 years of experience in the digital industry, was appointed Vice President of Sales and will head Audio. Ad’s operations in the United States.Before joining, Mr. Perinot was Vice President of Sales during his 11-year tenure at Orange Advertising.


h8h5fjmf_400x400Matt Neidl has been appointed Head of U.S. Multicultural and Latin American Sales at UFC (Ultimate Fighting Championship), Neidl tells Portada that his new position will entail the offering of sponsorship and media sales opportunities for brands targeting the U.S. Hispanic segment as well as companies wanted to leverage UFC properties in Latin America. UFC properties include fighting championship live events, including UFC, UFC Fight Night and UFC Fight Pass, as well as “The Ultimate Fighter: Latin America” Reality Show, In Studio Show “UFC Ahora” and “UFC Golpe a Golpe.”

JeffreyGroup, the Latin America marketing and corporate communications agency, has named Cristina Iglecio and Mariana Villarreal to the newly-created positions of regional executive directors. Both will serve on the agency’s executive management committee, along with CEO Brian Burlingame and founder/chairman Jeffrey Sharlach.

cristina_iglesioIglecio, currently managing director of JeffreyGroup Brazil, has been named president of the operation and will oversee offices in São Paulo, Rio de Janeiro and Brasilia.



Mariana-Villareal_AboutVillarreal, who had been MD of Mexico, was also named chief strategy officer for Spanish-speaking markets.




descarga (2)Karisma Hotels & Resorts, a luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe, has announced the appointment of Heather Krasnow to Director of Marketing. In her new role, Krasnow oversees advertising, marketing, public relations, social media and partnerships across each one of its brands, including El Dorado Spa Resorts & Hotels, Azul Hotels & Villas, Generations Resorts, Allure Hotels, and the new Nickelodeon Hotels & Resorts.

Teradata has appointed Fabio Fernandez as an account manager for Teradata Argentina, according to Ebizlatam. Prior to this appointment, Fernandez worked at Prisma Medios de Pago (ex Banelco), Informix and NCR Argentina.

5McCann Bolivia has announced the appointment of four creative directors:

Samuel Torres, former editor of TBWA Colombia; Ruben Sanjinés, former DGC at Lola Bolivia, and Art Directors duo of O&M Colombia, Julio Gallegos and Jorge Marín.

In addition, the agency has promoted Alejandra Ortega as new General Account Director.

imagesMarcio Borges is the new CEO of WMcCann Rio de Janeiro. Borges will continue as executive VP and report to Martin Montoya, chairman of W McCann Brazil. In 2011, Borges worked as regional director of the Coca Cola LATAM account.


AC07CE45-CCBD-9974-34FE8E2B3D530445WPP’s MEC agency has appointed Stuart Bowden global chief strategy officer.Bowden was previously Co-CEO MEC UK.



descargaCNN International has appointed executive vice president and chief commercial officer Rani Raad as president of CNN International Commercial. Raad will continue to handle commercial functions outside of the US, as well as developing Turner International’s programmatic trading strategy. Raad has been leading CNN International Commercial group since 2013.


descarga (1)McGarryBowen Brazil has announced the appointment of Renata Valio as vice president of media, according to Adlatina. Valio will lead a team of over 50 professionals who handle clients like Bradesco, Intel, Microsoft, Even, Syngenta, Embratur, Grupo Center Norte. Valio left her position as head of media at W+K Brazil to join McGarryBowen. Prior to this, she worked at J. Walter Thompson, AGE, F / Nazca Saatchi & Saatchi.

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