What are the most-visted retail sites by U.S. Hispanics? How do they behave when it comes to making consumption decisions? The answers to this and other questions below.
The fact that the users visit retail sites doesn’t mean that they will actually make a transaction: sometimes, the inquiry isn’t directly related to an online purchase, but a search for information on the characteristics of a product or relevant information to making a purchase decision.
Visiting different retail sites, users don’t indicate an interest in particular articles, nor do they express interest in particular sellers. Here, we present user preferences according to the most-visited retail sites by Hispanic residents of the U.S. (based on comScore rankings).
|Source: comScore MMX, Category Retail, US Hispanic, December 2015, PC/Laptop only, Home & Work, 6+||Total Unique Visitors (000)|
|5||Apple.com Worldwide Sites||3.802|
|6||Best Buy Sites||2.942|
|9||The Home Depot, Inc.||1.934|
Bargain Seekers: Google Shopping
Google Shopping is the most-visited sites by users searching for bargains on the products they desire. While Latin American users recur to Buscapé, Hispanic U.S. residents turn to Google Shopping.
U.S. Hispanics choose Walmart as their favorite online supermarket.
When it comes to technology the preference of U.S. Hispanics is Apple.
Clothing: Macy’s y Kohl’s
Hispanic recur to online versions of their favorite stores: Macy’s and Kohl’s.
Home and Family: Target y Home Depot
Hispanic residents of the U.S. prefer Target and Home Depot when it comes to buying products for their home and family needs. Of course, many of the products on the list can be bought through different e-commerce sites, although Target and Home Depot are particular because of the image that they have built around their compatibility with home and family.
General Purchases: Amazon, Best Buy, eBay
For U.S. Hispanics, Amazon, eBay and Best Buy are the most popular sites for general purchases.