What are the most-visted retail sites by users among Latin Americans? How do they behave when it comes to making consumption decisions? The answers to these questions are here.
Translated by Gretchen Gardner
The fact that the users visit retail sites doesn’t mean that they will actually make a transaction: sometimes, the inquiry isn’t directly related to an online purchase, but a search for information on the characteristics of a product or relevant information to making a purchase decision.
Visiting different retail sites, users don’t indicate an interest in particular articles, nor do they express interest in particular brands. Here, we present user preferences according to the most-visited retail sites by residents of Latin America (based on comScore rankings). First of all, MercadoLibre.com, the online marketplace dedicated to e-commerce and online auctions, partly owned by eBay, is by far the leader with more than twice the unique visitors of the second ranked B2W Digital. Some more insights below the table.
| Source: comScore MMX, Category Retail, Latin America, December 2015, PC/laptop only, Home & Work, 15+ | Total Unique Visitors (000) | |
|---|---|---|
| Retail | 119.249 | |
| 1 | MercadoLibre | 48.816 |
| 2 | B2W Digital | 20.801 |
| 3 | Amazon Sites | 16.556 |
| 4 | Nova Pontocom | 15.234 |
| 5 | Wal-Mart | 15.064 |
| 6 | Buscape Company | 14.115 |
| 7 | Netshoes Group | 11.297 |
| 8 | Apple.com Worldwide Sites | 10.601 |
| 9 | Alibaba.com Corporation | 10.237 |
| 10 | eBay | 8.635 |
Bargain Seekers: Buscapé
Buscapé is the the most-visited Latin American site by users searching for bargains on the products they desire.
Supermarket: Walmart
Latin Americans, as a whole per the ranking above, choose Walmart as their favorite online supermarket.
Technology: Apple
When it comes to purchasing technology goods Latin Americans go to Apple’s digital properties.
Clothing: Netshoes
LatAm users choose Netshoes as the first site to inquire or acquire sports clothing.
General Products: Ali Baba, Amazon, Best Buy, eBay y MercadoLibre
LatAm users choose Mercado Libre and Ali Baba in addition to eBay and Amazon as general products sites.
