A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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::: Starwood Hotels & Resorts Worldwide, Inc. – Aloft Asuncion ::: Royal Enfield ::: Holiday Inn Express & Suites Mexicali ::: Penfolds ::: LatAm Airlines ::: Nuevo Up! – Volkswagen Mexico :::
Australian winery Penfolds, from Bristol Group, is increasing its Latin America presence in 2016, according to The Nassau Guardian. The Bahamas has been chosen as a priority market for Penfolds in LatAm. An exclusive selection of Penfolds collection red are available in limited supply as for this month and distributed by Bristol Wines and Spirits.
- LATAM Airlines
LAN Airlines, part of LATAM Airlines Group, begins ticket sales for its nonstop service between Los Angeles and Santiago, which will operate three times per week between October 16, 2016 and March 25, 2017. The new nonstop service will shorten travel times by 2 hours and 20 minutes when compared to flights with layovers from Los Angeles to Santiago. South American passengers traveling through Chile to the US will enjoy shorter connection times from Los Angeles to 60 destination within the United States and additional destinations in Asia.
- Volkswagen México
Agency Arrechedera Claverol has released its latest campaign Nuevo Up! for Volkswagen Mexico, Alatina reports. It consists of six spots, which will be available in traditional and digital media, with the aim of advertising the new model of the German brand. The pieces were produced by Madre foca and directed by Santiago Chaumont. Amigos and Sorpresa are two of the six videos.
- Aloft Asuncion
Starwood Hotels & Resorts Worldwide, Inc. has debuted its Aloft brand in Paraguay with the opening of Aloft Asuncion. Located in the heart of the city’s financial district, Aloft Asuncion marks the first Aloft hotel in Paraguay and the sixth in Latin America. Aloft is set to more than double its footprint in Latin America from six to 13 hotels by 2018, with new openings in Mexico, Costa Rica, Colombia, Paraguay, Peru and Uruguay.
- Royal Enfield
Royal Enfield, a manufacturer of motorcycles, bicycles, lawnmowers and stationary engines, is currently looking at Latin America and South East Asia regions to grow in international markets. Royal Enfield already has presence in Colombia, where it has established five stores, and now is figuring out a way to enter Brazil, the biggest market in Latin America. The company, however, did not share details on the time frame of entry into the Latin American country. Royal Enfield sells various popular models like Bullet, Classic, Thunderbird and Continental GT.
- Holiday Inn Express® & Suites Hotel
InterContinental Hotels Group (IHG) has opened the new-build 126-room Holiday Inn Express & Suites Mexicali hotel. This is the first Holiday Inn ExpressÂ® hotel and the first IHG property to open in Mexicali, Mexico, a growing industrial city. The hotel is owned and managed by Desarrollo de Activos S.de R.L. de C.V. IHGÂ® (InterContinental Hotels Group) portfolio of hotel brands include InterContinentalÂ® Hotels & Resorts, KimptonÂ® Hotels & Restaurants, HUALUXEÂ® Hotels and Resorts, Crowne PlazaÂ® Hotels & Resorts, Hotel IndigoÂ®, EVEN(TM) Hotels, Holiday InnÂ® Hotels & Resorts, Holiday Inn ExpressÂ®, Staybridge SuitesÂ® and Candlewood SuitesÂ®.