Dugout.com, a new digital platform created with clubs and players to connect football fans and deliver exclusive content, has launched globally. The platform is free of charge and all in one place.This is the first time world’s greatest clubs like Arsenal FC, Chelsea FC, FC Barcelona, FC Bayern Munich, Liverpool FC, Manchester City FC and Real Madrid CF unite for a commercial venture.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Video experience pioneer Accedo and Digiflare announced a merger to create the world’s leading video experience company.Michael Lantz will be CEO of the merged company, which will remain under the Accedo brand, while Fredrik Andersson(photo), David George and Mano Kulasingam will all take on senior leadership positions within the merged organisation.
Taboola to power Content Discovery for El Universal, projecting 100 million page views per month.Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile.
Which are the preferred video platforms by Hispanic residents of the United States? What types of content do they prefer? How do they establish their consumption priorities when it comes to media? The answers to those questions and more, according to those questions and more, according to comScore’s August 2016 rankings.
Cisneros Interactive becomes Facebook’s official reseller in Bolivia, Ecuador, Paraguay, and Venezuela.The partnership will bring Facebook’s best practices, support and local payment options to those markets.
NFL’s main sponsor in Mexico got the most out of the live game the Houston Texans played against the Oakland Raiders, at the Estadio Azteca on November 21st.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Prisa Brand Solutions is introducing a publisher Trading Desk to better monetize its audiences in the U.S. Hispanic market, Latin America and Spain. The new Trading Desk will be operated from Prisa’s Central Hub in Madrid, Spain, for Local, National and International campaigns and from the Miami Hub for Latam and the U.S. Hispanic market, Gonzalo Ochoa Abal, Managing Director Americas at Prisa Brand Solutions tells Portada.
Ogilvy & Mather has appointed Horacio A. Genolet as CEO of Ogilvy & Mather Latina.Genolet will officially take over from current Latina CEO & Chairman Marcos Golfari on January 1, 2017. Mr. Golfari will retain his role as Chairman.
¿What is the current status of retail platforms in Latin America? How do Facebook groups dedicated to facilitating e-commerce impact them? What are users’ favorites, according to comScore’s August 2016 rankings? You’ll find the answers to these questions and more in this article.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Univision Communications will lay off at least 250 employees. The cuts are mostly related to Univision’s digital units including Fusion Media Group.The lay offs amount to almost 6% of Univision’s workforce.
Oh dear Facebook executives, a few weeks after “videogate” you are admitting more measurement errors. Wasn’t it enough to have GroupM call your artificially inflated video metrics “careless and unfortunate”? Well, yesterday Facebook admitted to the media buying community that it had uncovered a bug in a Page Insight dashboart that overstated the 7 day reach of a Facebook page by 49% and the 28-day reach by 122%. The paid reach has not been impacted by this measurement error. Below excerpts of the Facebook announcement.
WPP’s GroupM announced a simplified management structure in the U.S. and Canada centered around two fundamental pillars: media investment and platform services.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.