A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

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  • Tempur Sealy

descarga-4Bedding and mattress maker Tempur Sealy is conducting a media agency review, according to Mediapost. GroupM’s WPP’s MediaCom has been the incumbent since last media agency review in 2013.The company spent nearly US$63 million on ads in 2015 according to Kantar Media.




  • National Vision and MTV Networks

5owbdsjs_400x400 descarga-1Mediavest/Spark has won media planning and buying for both National Vision and MTV Networks. Mediavest/Spark will handle local buying for Eyeglass World and planning and local and national buying for America’s Best Contacts & Eyeglasses. The agency won the account following a review that included four other agencies. The Richards Group was the incumbent, but chose not to participate in the review. Mediavest/Spark also won the MTV review and is replacing Fallon.The two new accounts each spend about US$50 million annually.


  • Safelite AutoGlass

descarga-5Safelite AutoGlass has appointed Horizon Media as its U.S. media AOR following a formal review, Mediapost has reported.Incumbent agency Havas Media had won the account back in 2015. Horizon will be responsible for media planning and activation across all channels, including online and offline media, search engine optimization, and search engine marketing. Safelite’s advertising budget is around US$30 million a year, according to Kantar Media.


  • McDonald’s

s3-news-tmp-108565-unlimited-2x1-940Omnicom Group has launched its new full-service advertising agency for McDonald’s in the US, to be called ‘We are Unlimited’.The group was award McDonald’s US ad account in August after the fast food giant ended a 35-year relationship with Leo Burnett, part of Publicis Groupe.The new agency – which Omnicom said will be referred to as ‘Unlimited’ – claims to integrate strategic, creative and analytical capabilities to deliver across “all communications touch points”.BBDO New York’s Brian Nienhaus joins as chief executive to  lead a senior team. Nienhaus will report to DDB North America chief executive Wendy Clark, who led the pitch to win the business.Unlimited will also feature embedded teams from The Marketing Store, Facebook, Google, Twitter, Adobe, The New York Time’ content division T Brand Studio.

Find out who the brand and agency executives behind these campaigns/moves are. Plus detailed contact information on more than 2,000 Corporate Marketers and Agency Executives targeting U.S. consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com.

  • MillerCoors

descarga-6MillerCoors has appointed Chicago-based Arc, a subsidiary of Publicis Communications agency Leo Burnett, as lead agency for all of its U.S. retail business. Arc will remain the incumbent shopper marketing agency on Highlife and will handle retail duties for MillerCoors’ other brands marketed in the U.S., including the Miller and Coors brands, Blue Moon, Grolsch, Foster’s and others. Media is handled thought both an internal MillerCoors Media & Digital Marketing Team head up by Brad Feinberg, Sr. Director Media & Digital Marketing as well as an external Media Agency:  Initiative (Chicago & NYC,) where Spencer Bahler is the Managing Director on the business.


  • Toyota

The Toyota brand is sitting out the Super Bowl for the first time since 2011.The automaker said the game doesn’t line up with the launch schedules of the new Camry sedan and C-HR compact crossover. Launch activities for these vehicles likely won’t begin until late spring and summer.Super Bowl decision was made over the summer, so it had nothing to do with the NFL’s declining ratings this season. Lexus, meanwhile, hasn’t announced its Super Bowl plans.Toyota’s decision not to run a Super Bowl ad in 2017 doesn’t mean the brand is drawing back from the NFL, or sports marketing in general. The company will continue to advertise during high-visibility NFL broadcasts such as “Sunday Night Football” and “Monday Night Football” going forward.The brand is a sponsor of the Philadelphia Eagles, New York Jets, New York Giants, San Francisco 49ers, Indianapolis Colts and Seattle Seahawks.


  • Crystal Cruises

Crystal CruiseCrystal Cruisess is making an effort to highlight its ocean voyages by showing luring images of the worldwide destinations visited by their ships: Crystal Symphony, Crystal Serenity and Crystal Mozart.The two ads have been running on cable news channels CNN and Fox News.Apart from the TV campaign, Crystal has been working with what they call a very successful direct mail campaign and a social media and digital strategy.Crystal brought in a whole new team, and rebuilt its whole department, from the president down to its creative. The new team is now based in Miami, from where they started creating new strategies, which now include social media and digital.Today, thanks to its new marketing team, Crystal has one of the largest fan bases on Facebook of any luxury cruise line, with almost 260,000 followers and we will keep seeing Crystal ads on TV.

  • Tidal Realty

tidalrealty_stackedTidal Realty, a Southern Californian real estate broker present in La Mesa, Spring Valley, El Cajon, San Diego, Chula Vista and surrounding cities, is looking to advertise its services in San Diego county through digital and print media properties including sponsored content.



We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
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Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.


Portada Staff

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