A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
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Japan-based green tea ITO has appointed Engine Group as its AOR to support all of its brands in North America, including TEAS’ TEA, Oi Ocha, ITO EN Shots, Matcha LOVE and Jay Street Coffee, Mediapost has reported. The network’s media services operating unit, Engine Media, will be handling media planning and buying for the company as well. There was no formal review. Engine will launch an inaugural campaign for Matcha LOVE later this month.
- Subaru of America, Inc.
Subaru of America has launched a new advertising campaign showcasing real stories from real people who have been positively impacted by the Subaru Share the Love® program over the past nine years, as well as the automaker’s national charity partners: the ASPCA®, Make-A-Wish®, Meals on Wheels America, and the National Park Foundation. The new campaign is unveiled as the Subaru Share the Love Event officially kicks off its ninth year.The national television spots, created by Subaru of America in collaboration with agency partner Carmichael Lynch, highlight inspiring beneficiaries of the four national charities, who tell their stories and encourage viewers to put a little more love in their hearts this year. The song Put a Little Love in Your Heart features prominently throughout the campaign, and is performed by each of these inspiring people as they tell their stories. New Subaru Advertising Campaign five new spots will air in :30s and :60s formats on national television, as well as be featured through targeted digital and social media promotions. These spots are available to view on Subaru of America’s YouTube channel.In addition to the creative spots, Subaru will execute several integrations including a nationwide sing-along of Put a Little Love in Your Heart on Good Morning America and a partnership with iHeartRadio to take over an hour of programming in key markets.
PepsiCo Inc is buying California-based health beverage maker KeVita Inc, in an effort to diversify its soft drinks business and tap health conscious consumers. KeVita offers more than two dozen flavors of probiotic drinks, and all its drinks are certified organic, gluten-free and vegan.Financial terms of the deal were not disclosed.
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- The Home Depot
Home improvement retailer The Home Depot® announced it will implement its second annual Spring Black Friday event in 2017. Like the traditional Black Friday that occurs the day after Thanksgiving to unofficially start the holiday shopping season, The Home Depot’s Spring Black Friday marks the start of home improvement’s busiest shopping season. In preparation, the company announced in February that it would hire and train more than 60,000 seasonal associates ahead of the first of four Spring Black Friday events.During four different weekends in spring, prices on many of the most sought after spring products will be significantly reduced. Consumers can find participating store locations on homedepot.com.In addition, The Home Depot will celebrate every Friday this spring with Black Friday-type offers on Facebook from March 18 through the end of May. These special buys will be available on Facebook only and will feature prices that are 50 to 75 percent off regular prices on a variety of products.
INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
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–New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
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