What: Cisneros Interactive becomes Facebook’s official reseller in Bolivia, Ecuador, Paraguay, and Venezuela.
Why it matters: In addition to its own media and ad-tech businesses – Adsmovil, Redmas, Tail Target, Audio.Ad and Fluvip, Cisneros Interactive is expanding into the representation business with this Facebook partnership. The deal will bring Facebook’s best practices, support and local payment options to those markets. The company already has offices in the United States, Argentina, Brazil, Mexico, Colombia, Chile, Peru, and Uruguay.
Cisneros Interactive, a digital advertising division of Cisneros, signed on to become the reseller partner for Facebook in four key Latin American markets: Bolivia, Ecuador, Paraguay, and Venezuela. Cisneros Interactive will hire local teams exclusively dedicated to servicing Facebook’s clients in these countries.
The partnership will bring Facebook’s best practices, support and local payment options to the markets of Bolivia, Ecuador, Paraguay, and Venezuela. With a combined 27 million people on Facebook in these four countries, the platform is already helping local advertisers drive real business results. As investment in the platform scales, Cisneros Interactive will help advertisers apply effective strategies in Facebook to achieve their business objectives.
“We are very exiting about this partnership with Facebook,” said Victor Kong, President of Cisneros Interactive. “Over the past five years, we have expanded our business across Latin America and the Hispanic market in the United States, making us one of the main players in the digital industry. Being Facebook’s reseller for Bolivia, Ecuador, Paraguay, and Venezuela represents a great opportunity to continue this solid growth in the region.”
“We are pleased to count on Cisneros Interactive as our reseller partner in Latin America,” said Joao Adao, Facebook’s Regional Director for the Southern Cone. “Cisneros Interactive’s strong experience will allow us to offer local advertisers the same service and expertise we provide clients at a global level.”
Cisneros Interactive will be opening offices in Bolivia, Ecuador, and Paraguay, and increasing its operations in Venezuela, which reinforce its presence in the region, where it already has offices in the United States, Argentina, Brazil, Mexico, Colombia, Chile, Peru, and Uruguay.