What: Video experience pioneer Accedo and Digiflare announced a merger with the goal of creating the world’s leading video experience company.
Why it matters: Michael Lantz will be CEO of the merged company, which will remain under the Accedo brand, while Fredrik Andersson(photo), David George and Mano Kulasingam will all take on senior leadership positions within the merged organisation.
Accedo was founded in 2004 by Michael Lantz and Fredrik Andersson, and Toronto-based Digiflare was founded in 2008 by David George and Mano Kulasingam. Both companies have grown rapidly to become industry leaders known globally for delivering outstanding video experiences using innovative solutions and products. Collectively, they have helped build immersive video app experiences for hundreds of companies around the world.
Sources from Accedo told Portada that in total, the teams working with North America and Latin America are about 200 people spread out over 9 offices. Both companies have extensive experience with advanced advertising integrations. Neither company has its own proprietary advertising platform, but they are working with leading ad tech partners throughout the world.
“We are excited to join the Accedo team and merge our products, services and expertise.” said Mano Kulasingam, co-CEO, Digiflare. “As video trends continue to evolve, our combined capabilities will create greater value for our customers, delivering dynamic, true-native video apps at the forefront of the TV viewing experience on a global, unprecedented scale.”
“Accedo and Digiflare share the same vision for our industry and a similar entrepreneurial history,” commented Michael Lantz, CEO, Accedo. “I’m truly impressed with the Digiflare team and culture which David and Mano have created over the years. The two companies have highly-complementary products, a strong market position, and an impressive portfolio of customers and partners, who will directly benefit from our combined video experience solution offering.
Michael Lantz will be CEO of the merged company, which will remain under the Accedo brand, while Fredrik Andersson(photo), David George and Mano Kulasingam will all take on senior leadership positions within the merged organisation.
“Accedo is a truly global company, with an amazing portfolio and track record,” said David George co-CEO, Digiflare. “We are excited about the opportunity to bring our innovative solutions to the global market, along with the Accedo team, which we believe will be a fantastic opportunity for the entire Digiflare team. “