The NASL (North American Soccer League), US Soccer’s third division, has canceled the 2018 season. The league has several teams with strong Latin fan bases that are now in jeopardy but could also transition to more MLS and USL support.
Latino US Olympians such as Alex Ferreira and Jonathan Garcia have not had their backgrounds highlighted in media coverage of the games. A major opportunity is being missed to market to the Hispanic market with these athletes during the Winter Olympic Games.
We talked to executives at Las Vegas Lights FC about their new USL team. The Club is taking a unique approach to engaging the Hispanic local market.
Portada Reveals Its Expanded Sports Marketing Board of Senior Brand Execs. Their input will drive Portada’s content and relationship platform.
We talked to Chris Thomas, Director of Digital Media & Marketing for LA Galaxy, about the team’s expansion plans and marketing strategy. He revealed that the team’s main marketing goal is to stay strong and relevant at the local level.
Neymar is joining forces with Digible to create the Neymar Experience app. This move exemplifies how star athletes can be utilized by tech companies as influencers to gain traction in Hispanic and Latin markets.
Neymar is joining forces with Digible to create the Neymar Experience app.This move exemplifies how star athletes can be utilized by tech companies as influencers to gain traction in Hispanic and Latin markets.
January transfer window is currently underway.
This window is utilized by all leagues, but the English Premier League continues to outspend other leagues despite irregular results.
Audi Field at Buzzard Point will open on July 14, and a stadium deal for an affiliated USL team could follow soon.
Portada announces expansion of Sports Marketing Coverage, focusing on two main areas: soccer marketing and all aspects of sports business around latino consumers in North America.
What: New England Revolution and New York Red Bulls released their kits for the 2018 MLS season. Why it matters: Several further MLS uniform reveals
Stuart Holden hosted a charity football match for Hurricane Harvey relief in Houston.This event demonstrated how sponsors, athletes, and influencers can come together to make a difference.
Saudi property developer Fawaz Alhokair is considering a bid to own A.C. Milan.Arab investors continue to make forays into football ownership due to the brand power of top clubs, and it may be sooner rather than later that they look control South American teams as well.
The Chelsea Premier League Football Club from England aims to promote soccer in the United States ; The Club breaks ground on a brand-new, multi-million dollar covered outdoor soccer facility for the youth players of Harlem.
Thanks to all who joined us for a phenomenal #Portada17. If you remember nothing else, here are the top three things you need to take away.
We talked to Rahul Kadavakolu, Executive Director of Global Marketing & Branding at Rakuten Group, about why the Japanese online services company chose FC Barcelona as their gateway to the globalization of its brand.
We talked to Simon Wardle, Octagon’s Chief Strategy Officer, about how sports fans have changed over the past few years, and the challenges and opportunities brands are facing to reach those fans.
More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.
Dan Donnelly leads the Sports division for Publicis Media. Donnelly will be one of the key participants at our Sports Marketing Forum in NYC on Sept. 13, (others include major marketers at Anheuser Busch, Mastercard and Allstate ) . Donnelly talks to Portada about the 2018 Soccer World Cup, the Publicis reorg, and more…
Chivas TV announces an alliance with Playmaker Media, part of NBC Sports, for the launch of Chivas TV 2.0; while Univision maintains U.S. broadcasting rights.