Portada Announces Expansion of Sports Marketing Coverage

Portada announces expansion of Sports Marketing Coverage, focusing on two main areas: soccer marketing and all aspects of sports business around latino consumers in North America.

Portada, the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas, has announced an expansion of its sports marketing coverage, targeting two key areas of growth, the business of soccer and all aspects of sports business around the fastest growing demo in North America, Latino consumers.

The editorial coverage will be housed on Portada’s digital, social(@portada_online), event and print properties. SUBSCRIBE here to Portada’s daily sports marketing e-letter.

The initiative will also tie closely to Portada’s expanded Sports Marketing Board and Portada’s three annual conferences which will have extremelty relevant sports and soccer marketing content content:
Portada Miami, April 18 -19, 2018
– Portada Los Angeles, May 10, 2018
Portada New York, September 24-25

Joe Favorito, Head of Sports Marketing Content

Helping lead the curation of content in these two key areas will be longtime sports marketer Joe Favorito. “Our sports content will have a larger team than ever before. I am very excited to announce that longtime sports business professional Joe Favorito is helping lead this content charge,” says Marcos Baer, president of Portada. “Favorito will be coordinating a team of writers who will be posting and sharing content a minimum of five times a week.” The content will include executive profiles, some breaking news, features and best practices in and around soccer marketing and all aspects of engagement by Latinos in and around sports. The added content is already being populated on the site and is formally launching today, January 18th, 2018.

“I am very pleased to be able to help Portada tell the stories in these two key areas of growth, as well as in other places, and to join the Portada board,” Favorito said. “There is a tremendous amount of stories out there that need a home, and the editorial team assembled, as well as some other new faces, will help to tell those stories to a wider audience.”