The Week in Soccer Marketing
A summary of the most exciting recent news in soccer marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
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A summary of the most exciting recent news in soccer marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Audi Field at Buzzard Point will open on July 14, and a stadium deal for an affiliated USL team could follow soon.
What: New England Revolution and New York Red Bulls released their kits for the 2018 MLS season. Why it matters: Several further MLS uniform reveals
More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.
We talked to Lexie Sidney, Director of Strategic Marketing for the MLS Houston Dynamo, about the team’s marketing strategies for growth and the challenges it faces in the sports market.
This week, MLS regained 25% of Soccer United Marketing shares owned by Providence Equity Partners.
The LA Galaxy presents the largest video display board at an MLS stadium in North Americain partnership with movie studio theme park Universal Studios Hollywood.
This week nine executives will pitch their campaign to a highly specialized jury to become PortadaLat’s Golazo Award winner, at 12:00 on June 7, at the Hyatt Regency Miami Hotel.
During this edition of #PortadaLat, Portada is recognizing the important role of soccer marketing in the U.S. and Latin America. In addition to an agenda focused on sports marketing, on June 7, we introduced the Golazo Award, where nine shortlisted nominees will battle it out in front of a jury. Now, it is up to you who gets on that list. Check out the nominees and vote for you favorite now!
Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman, and a speaker at our upcoming PortadaLat conference next month speaks to Portada about what he has learned about strategizing and activating sport sponsorships and sports related ad campaigns.
Mexican soccer player Javier ‘Chicharito’ Hernandez has been offered $10 million to join Los Angeles FC, starting 2018 season.
Johnson & Johnson announced a multi-year extension as the official healthcare partner of MLS and US Soccer.
In this regular feature we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.
Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.
Atlanta United finalizes the process of joining Major League Soccer (MLS) after almost a decade of preparations.
In this regular feature we look at the most watched soccer matches from the past weekend.
Liga MX and Major League Soccer are negotiating a new 2017 tournament.
Real Madrid is about to close the sale of its internet image rights to U.S. private equity firm Providence Equity Partners in a ten year deal.