What: The LA Galaxy presents the largest video display board at an MLS stadium in North Americain partnership with movie studio theme park Universal Studios Hollywood.
Why it matters: This is the first time StubHub Center and the LA Galaxy partner with Universal Studios Hollywood in a multi-year deal that taps the destination as the first-ever theme park partner of the multi-use sports complex in Carson, California.
The park’s first move as a multi-year partner was to install a 20-feet high and 53-feet wide new video board, which is the largest in professional soccer in North America. In addition, a replica of Universal Studios Hollywood’s iconic globe logo has been put on top of the screen.
“As a global entertainment destination, we continually seek opportunities to showcase our exciting rides and attractions,” stated David Miller, Senior Vice President, Brand Marketing, Universal Studios Hollywood. “This unique partnership with the LA Galaxy and StubHub Center is indicative of our mutual brands’ commitment to providing uncompromised entertainment options for our thrill-seeking guests.”
The new signage will debut on Saturday, June 17, at the LA Galaxy’s match versus the Houston Dynamo, and will remain at the venue for the length of the partnership, which includes future promotional content across both social and digital media platforms in addition to a range of in-stadium signage to maximize the impact of the partnership for fans.