What: Johnson & Johnson announced a multi-year extension of its sponsorship as official healthcare partner of MLS and US Soccer.
Why It Matters: The sponsorship was first activated in 2015 and this is the second time the consumer brand renews its sponsorship.
Johnson & Johnson Consumer Inc. announced a multi-year renewal of its soccer marketing partnerships with the MLS and US Soccer, the official governing body of the sport of soccer in the United States. J&J will be both leagues’ official healthcare sponsor.
Johnson & Johnson Consumer Brands will be integrated throughout different platforms including digital, broadcast and video content, as well as in-stadium exposure. Johnson & Johnson will also continue to create on-site activations during relevant MLS events, such as the All-Star Game, which is presented by Target and the MLS Cup.
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For the US Soccer partnership, the healthcare company will sponsor both male and female senior and youth national teams.
Johnson & Johnson will use its partnership to expose many of its different brands on the field. It will also integrate it into its marketing strategies, including the Johnson & Johnson Donate a Photo app, through which people can connect with causes that they care about and other key platforms and partners.