Digo Expects Stable Outlook in 2023 for the Healthcare Industry
Augusto Romano, CEO at Digo, talked to Portada about the particular skills a marketer needs when it comes to marketing the healthcare industry to the Hispanic population.
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Augusto Romano, CEO at Digo, talked to Portada about the particular skills a marketer needs when it comes to marketing the healthcare industry to the Hispanic population.
Which are the most salient features of e-commerce in 2022. What impact will they have on marketing in 2023? Here are 7 defining elements for e-commerce marketing according to Portada’s community of brand marketers.
SIXT, AFM, Hiunday… and other brands targeting the U.S. consumer right now.
Publisher Network Growth: Digo is planning to grow its’ brand safe owned and operated and third-party publisher sites to 35 million Hispanics in 2023, Augusto Romano, Chief Executive Officer, of Digo and Guillermo Pérez, Chief Creative Officer, Digo tell Portada.
Toyota, Tommy Hilfiger, McDonald’s … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
U.S. Latinos account for the fastest-growing portion of US GDP, the “Economic State of Latinos in America Report” by McKinsey states. The study was unveiled at the Economic Mobility Summit recently organized by the Aspen Institute’s Latinos and Society program.
Where is growth in the highly competitive U.S. beer market? Portada asked beer marketers at Anheuser-Busch and Heineken about their vision for the growth of brands including Estrella Jalisco and Tecate Alta.
Yahoo and Taboola announce 30-year partnership and equity stake, Dollar Trees’ new hires to focus on digitalization and customer experience, Gallegos United new Executive Creative Director… companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Audience segmentation offers endless possibilities for upgrading your digital marketing strategy. Here’s how you can achieve that this holiday season for your Hispanic community.
AT&T, Taco Bell, Estrella Jalisco, Estrella Insurance… and other brands targeting the U.S. consumer right now.
Whiskey Advertising is going to play an important role in the upcoming Soccer World Cup. Buchanan’s has launched a series of advertisements honoring Hispanic soccer fans. Portada talked to Joyce He, Brand Director, Buchanan’s Whisky at Diageo.
BACARDÍ®, Bulova, Clinique, Frontera Wines, Mastercard, 1800® Tequila… and other brands targeting the U.S. consumer right now.
Major players in the tech and advertising space have been taking measures to end their use of third party cookies and in theory, better protect consumer data privacy in advertising.
Publishers have to understand the atmosphere and environment of Latin America audiences – responding to a sharp uptick in demand for reactive, personalized curated videos online.
Frito Lay, Kohl’s, McDonald’s, Focus Energy, Chamberlain Coffee, Jamaica Tourism Board, Berkshire Hathaway Home Services,… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Martech and Adtech continue to be high-growth sectors. Entrepreneurs can substantially increase their companies’ values if they know how to navigate the ins and outs
In Latin America, online shoppers, who became first-time online buyers during the global pandemic, are expected to continue their online shopping habits despite the reopening
A company’s website is often the first point of contact between them and their customers, so having a credible and functional site is critical, and
Everybody’s heard the stats about advertising communities. Heck, we use them every day; “Ad spend in US Hispanic provides the biggest ROI”; “Hispanics will make
For app science, mobile data and measurement Is a step forward in multicultural representation. Projections show that the U.S. population will be a multicultural majority