BACARDÍ®, Bulova, Clinique, Frontera Wines, Mastercard, 1800® Tequila… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Latin Grammy Sponsors: Bacardi, Bulova, Clinique…
Latin Grammy Sponsors announced the complete lineup of sponsors for the 23rd Annual Latin GRAMMY Awards®. This year’s partners include BACARDÍ®, Bulova, Clinique, Frontera Wines, Mastercard, 1800® Tequila, and Walmart. The Latin GRAMMY Awards will air live on Univision on Thursday, November 17 at 8 p.m. ET/PT (7 p.m. CT). For the first time, BACARDÍ® is the official rum sponsor of the 23rd Annual Latin GRAMMY Awards. The brand kicked off their inaugural partnership sponsoring the nominations live stream in September, and the celebrations will continue later this month in Las Vegas for the Latin GRAMMY telecast. Bulova is the official timepiece and jewelry partner of the Latin GRAMMY Awards. Bulova is also the sponsor of Primeras Veces, the Best New Artist Digital Series, which features a special interview and performance by 2022 Best New Artist Nominees and a special look at their Latin GRAMMY Edition Bulova watch. Additionally, Bulova is partnering with TelevisaUnivision’s local stations in Los Angeles, Miami and Dallas to bring audiences the excitement of their Gemini and Millenia Latin Grammy® inspired collection. Clinique returns to the Latin GRAMMYs for its second year as an Official Digital Sponsor. Viewers will get the chance to virtually go behind the scenes with Melissa Barrera, actress and Clinique Global Ambassador, for exclusive access to the details of her final makeup look as she makes her debut on the Latin GRAMMY red carpet. Frontera Wines returns for the third consecutive year as the official wine sponsor of the Latin GRAMMY Awards and will be offering a series of special promotions available at various points of sale across the U.S. For its sixth consecutive year as a global sponsor, Mastercard returns as the official payment sponsor and continues to grow its partnership with The Latin Recording Academy serving as sponsor of the Latin GRAMMY Awards, Person of the Year and the Official Latin GRAMMY After-Party. For the first time this year, Mastercard is presenting sponsor of the Best New Artist Showcase, a new multi-year tour that will launch by showcasing the Annual Latin GRAMMY Best New Artist nominees in Las Vegas during Latin GRAMMY Week and later have tour stops in Latin America– an effort that’s part of Mastercard’s continued support of emerging artists. Mastercard will also introduce a one-of-a-kind Fellowship Program with The Latin Recording Academy where Latin GRAMMY nominated artists will benefit from a financial opportunity to attend the Annual Latin GRAMMY Awards and enjoy a VIP Mastercard Hospitality experience, while documenting their journey for Latin music fans and aspiring musicians to enjoy across social media. 1800 Tequila comes on board for the first time as the official tequila sponsor of the Biggest Night in Latin Music. In their inaugural year of sponsorship, 1800 Tequila will be the presenting sponsor of the “1800 Seconds with Latin GRAMMY Best New Artist Nominees,” a digital documentary series covering the history and evolution of the Latin Recording Academy’s Best New Artist category in 1800 seconds. 1800 Tequila will also be sponsoring the Latin GRAMMY Awards, Person of the Year, the Official Talent Gift Lounge and the Official Latin GRAMMY After-Party. The 23rd Annual Latin GRAMMYs will be in the center of Walmart’s “Black Friday Deals for Days” holiday push.
PaySend
Paysend, a UK-based fintech, introduced Paysend Libre, which will allow unbanked users in Northern Central America (Guatemala, Honduras, El Salvador) to receive remittances from the U.S. instantly to a Paysend virtual Mastercard digital card. The virtual card is ready to use in minutes for cash withdrawals and online purchases, allowing the millions of people that rely on funds from family members abroad to access their money safely and simply. Paysend Libre is set to launch in Guatemala in December 2022, and will expand into the broader Northern Central America region in 2023, where 60% of the adult population is unbanked.
Janssen
Johnson & Johnson’s subsidiary Janssen has launched the latest iteration of its “UnstoppaBOLD” campaign for Stelara, an immunosuppressive drug used to treat Crohn’s disease and psoriatic arthritis.
The next phase of the campaign, which consists of a Spanish-language ad, is meant to drive improved awareness and communication around inflammatory bowel disease (IBD) among the Hispanic community, Medical Marketing and Media reports.
At this exclusive event on April 13, 2022 , Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing, and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision-makers, please contact Sales Coordinator Michelle Lopez at [email protected].
Buchanan’s Whiskey
Buchanan’s has launched an online film created by Crispin Porter Bogusky (CPB) that features fútbol fans from México, Ecuador, Argentina and Brazil singing a Spanglish and Portuguese chant inspired by the most popular chant sung at U.S. soccer games. The high-energy, 60-second televised version of the film aired on November 4th on Fox Deportes, and mixes languages and cultures to celebrate the 200% spirit, showcasing the unique traditions, cuisine, faces and comradery that come together during these games. Accompanying 15-second versions will also air across Telemundo, NBC Universo, and Fox Deportes, including during game coverage. Portada talked to Joyce He, Brand Director, Buchanan’s Whisky at Diageo about her current and future initiatives.
Jeff’s Brands
Jeffs’ Brands Ltd, a data-driven e-commerce company operating on the Amazon Marketplace, announced a boost in its brands’ products offering, launching new products in time for the holiday season. The Company strengthens its brands’ portfolio with 16 new products, available now at its U.S. Amazon stores. The new products relate to the pets and home décor categories. “Our goal is to rapidly grow our business by offering attractive products. The new products we launch were chosen after meticulous screening using our technology, market research and revenues and return on investment (ROI) potential,” said Viki Hakmon, Chief Executive Officer of the Company. “In light of the upcoming holidays and global shopping events, November and December are typically busy months in the consumer market. With each month, we keep on expanding our offerings to our customers, following trending sectors and products that we believe would be appealing to our customers.”
Future Meat Technologies
Future Meat Technologies (“Future Meat”), a company developing innovative food technology to produce cultivated meat, has changed its name to Believer Meats (“Believer”), effective immediately. The rebranding is a big step in the broader strategic transformation of Future Meat into a technology-rooted food company as Believer prepares for its product launch. Believer’s groundbreaking process and technology have paved the way to bring cultivated meat one step closer to commercial viability, pending U.S. regulatory approval. The new brand was developed by the company in partnership with branding and design agency Red Antler. The rebranding follows a series of significant milestone announcements made by the company within the last year, including its significant Series B round of financing, appointment of Johnson-Hoffman as CEO, creation of a global leadership team, and breakthrough in cultivating lamb, among others. The company will scale production of its cultivated meat products at its new commercial-scale production facility, which is expected to break ground in the United States before 2023.
