Gallo’s Black Box Wines and the National Hockey League announce a multiyear U.S. partnership. LALA®’s integrated marketing campaign to support its cheese portfolio expansion. Reese’s Halloween initiatives, and much more…
“What’s interesting is not that Mbappé changed sponsors, but that a relatively young brand like On has entered the conversation at that level,” an expert interviewed by Portada says about the sponsorship. Plus, Audible is planning an African American campaign. Buchanan’s, Coldwell Banker and more…
Hershey, who owns the rights to market Cadbury chocolates in the U.S, expects brand investment to grow by 30%. Cadbury is introducing ”There’s Magic in More,” a multiyear brand platform, through a collaboration with New York Fashion Week. Cole Haan’s new global brand campaign. Petsmart’s new agency and much more…
PepsiCo spends US $3.4 billion a year in advertising, now Publicis will be in charge of the media business of the CPG giant. What factors moved PepsiCo to choose Publicis? Which PepsiCo duties will Omnicom retain? What does the move mean for the upcoming pitch of Coca Cola’s media business? Find out here!
Havas Media is Farmers Insurance new media AOR. Toyota’s new Hispanic electric vehicles campaign. Neutrogena® announced its new brand mission….
BSSP is California Lottery’s new lead agency, with Canvas Worldwide serving as media agency. vitaminwater’s brand partnership with MyCode. Conagra Brands new commerce marketing agency, Plus, news about Intuit, Allegiant, Kohl’s and more…
Audi of America debuts a national campaign spot, “The Driven”, launching across television, digital and social platforms. Brown-Forman’s El Jimador Tequila expands its distribution to national. It will be supported by a paid media rollout focused on 14 initial markets and expand to national through the summer and into the fall of 2026. Adidas moves its media account to OMG.
Procter & Gamble (P&G) is the strategic co-development partner for scripted branded entertainment at the Albertsons Media Collective platform. The inaugural work under this model uses the Minivela drama, Rico’s Tacos. Ricardo Aspiazu, SVP, Creative & Brand Design, Verizon, tells Portada all about the rationale of the creative and media of the new Verizon advertising plan. Eataly is launching its largest campaign to date.
Shaquille O’Neal leads Lilly’s national campaign. HP media buying and planning to Publicis. Madonna is Kiko Milano’s new global brand ambassador. Pepsi’s new “House of Treats”. Plus, five more brand moves.
Tropicana’s new masterbrand campaign “Give Life Some Juice,” has spots rolling out across connected TV, digital video and social platforms. Mary Beth O-Mara, Brand Director of Ready-to-Drink( RTD), Portfolio, Brown-Forman explains how she markets the New Mix brand. Los Defensores now also targets bilingual Hispanics. Plus more brand initiatives.
Hyundai is activating two FIFA Soccer World Cup campaigns: ‘Next Starts Now’ and the Hispanic ‘No Inventes’ campaign. Plus news from SNICKERS®, Hershey Salty Snacks, Conagra Brands and more…
Advance Auto Parts new campaign centered around a 60 second video spot. LALA U.S. is planning for brand revamp later this year. Spain Tourism goes to Havas Media. Plus eight more brand moves!
Major player endorsements for the Soccer World Cup by NESCAFÉ® and Herbalife. Genesis’ first-ever Hispanic campaign. Hyundai sponsors CNN series, and five more brand moves.
Farmers Insurance announced the appointment of Dentsu Creative as its Creative Agency of Record. Coty, and Pencil, a generative AI marketing platform, announced a partnership. Mexican dairy brand LALA® is expanding its lineup of yogurts. Plus, three more brand moves…
Audi of America debuted a national campaign celebrating the launch of the all-new 2026 Audi Q3. Unisport Group, a leading European online football retailer, has acquired Arocam, Inc., the U.S.-based parent of WeGotSoccer and TUDN Fan Shop. Cadillac Formula 1® announced its new AOR…
Duracell unveiled its partnership with the greatest soccer player of all time, Lionel Messi. CENTURY 21 Real Estate introduced the next evolution of its brand platform with the launch of “Joy of Home: Chapter 2,” a national advertising campaign. Casper launched its first major brand campaign in four years. And five more brand initiatives.
Jim Beam and Tim Howard partner for the Soccer World Cup. Will Nike be the new official match ball provider for all UEFA men’s club competitions? Victoria’s Secret’s new global brand ambassador, Toyota, Northgate Gonzalez and six more brand moves.
Hyundai Motor Company unveiled its new global campaign “Next Starts Now”. Microsoft switches to Publicis after 14 years with Dentsu’s Carat. Revlon’s new TV, out-of-home, digital, and social campaign.
Unilever’s Food business has appointed SAMY as its agency for global influencer strategy. Pernod-Ricard/Brown-Forman merger talks and its implications for vendors. Bayer’s One A Day® multivitamin and supplement brand from Bayer partners with Grammy Award-winning recording artist, actor, and philanthropist Ludacris. Plus seven more brand initiatives.
Kraft-Heinz partners with the NFL as global condiment partner. Microsoft is in ‘Makina Mode’. Coca-Cola’s new NBA partnership and seven more brand initiatives.