Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Eight Brands’ New Plans to Engage the U.S. Consumer: Spotify, Whole Foods, Corona…

Corona, Whole Foods Market and other brands targeting the U.S. consumer right now.


  • Corona

Corona has selected actor Pedro Pascal to serve as its brand ambassador. Pascal, known for his roles in “The Last Of Us” and “The Mandalorian,” was recognized by Time magazine in its “100 Most Influential People” list for 2023. Snoop Dogg previously held the role of brand ambassador for Corona as part of the ongoing “La Vida Más Fina” campaign since 2020. This decision reflects Corona’s intention to emphasize its Latino heritage. Additionally, Corona is planning updates to its product lineup, including bringing its 0% ABV beer with added vitamin D, known as Sunbrew, to the U.S. Pascal will feature prominently in Corona’s upcoming “La Vida Más Fina” campaign, which promotes a carefree lifestyle. The campaign will debut in May. Pascal’s advocacy for LGBTQ+ rights is noteworthy, especially given the recent scrutiny other beer brands face for their lack of support in this area.

  • Whole Foods Market 

Whole Foods Market announced that it is introducing a new, quick-shop store format designed to provide customers in urban neighborhoods with a quick, convenient shopping experience with easier access to the fresh, high-quality offerings they expect from Whole Foods Market. The new format, called Whole Foods Market Daily Shop, will initially launch on the Upper East Side in Manhattan, with additional locations in New York City to follow. The first store, located at 1175 Third Avenue, is expected to open this year. Following the New York City launch, Whole Foods Market plans to bring the format to other cities across the country. In bustling hubs like Manhattan where proximity matters, these stores will bring Whole Foods Market closer to existing customers, while extending the company’s reach to others in surrounding neighborhoods. Though smaller, the stores will still offer Whole Foods Market favorites as well as a handpicked range of local specialties and our own 365 by Whole Foods Market brand. The new format stores will not replace the traditional Whole Foods Market store format. In 2023, Whole Foods Market added its 17th store in New York City at One Wall Street, underscoring the company’s dedication to enhancing the urban customer experience and expanding its urban real estate footprint. Whole Foods Market currently has more than 530 stores in the U.S., U.K., and Canada, with more than 75 stores in the pipeline.

  • Firehouse Subs

Firehouse Subs has put its creative account into review, Adage reported. The restaurant chain’s account has been held by TRH (formerly known as The Richards Group) since 2016.





  • SharkNinja

SharkNinja, a global product design and technology company, named Horizon Next their Media Agency of Record across the US and Canada. SharkNinja has engaged Next to design a data-powered strategy that balances innovation and advanced analytics to accelerate retail and DTC growth. Next will leverage its game-changing proprietary connected marketing platform, blu., to identify actionable consumer insights to deliver personalized marketing experiences that can effectively engage consumers and drive brand and business success. Horizon Next is working with SharkNinja supporting Brand, Direct to Consumer, and Retail marketing across the US and Canada. This includes media strategy, buying, and advanced analytics across a dynamic mix of media leveraging blu. Our connected marketing platform across all channels: Video, Social, Search, Digital, Programmatic, Audio, and OOH, and will also tap into Horizon’s Specialty Groups HS&E and Nightmarket. The appointment is effective immediately.

  • Spotify

According to a report from Adweek, the audio streaming service Spotify has selected Publicis to manage its worldwide media account following a competitive process involving multiple agencies. The French agency network Publicis has established a specialized team named Publicis OneVibe to handle Spotify’s account, taking over from the previous agency, IPG Mediabrands’ UM. The approximately US$245 million account transition to Publicis is expected to be completed by June 2024. Publicis will be responsible for overseeing both global and regional brand media management, as well as supporting performance marketing initiatives. However, Spotify’s internal team will retain control over its social performance spending. Spotify has a global audience of over 602 million users across 180 markets.


Portada LiveAt this exclusive event on April 11, 2024 brand decision-makers and marketing service suppliers will share and accelerate knowledge on crucial topics, including Latin American marketing, e-commerce marketing, and leveraging marketing technologies. To find out about thought leadership and networking solutions at Portada Live involving many brand decision-makers, don’t hesitate to contact Sales Director Irma Gutierrez at [email protected].

  • izmo inc. 


izmocars, a digital automotive solutions company based in San Francisco, announced the launch of, the first-ever Spanish language auto portal featuring a cutting-edge 3D Virtual Showroom. Designed to meet the needs of the rapidly growing Hispanic market in the United States, aims to bridge the gap between Hispanic car buyers and dealers, offering an unparalleled online car shopping provides access to the untapped Hispanic auto market with features including an exclusive Spanish Language Interface for a culturally relevant shopping experience, a 3D Virtual Showroom for immersive browsing, and cost-effective listings with a 90-day free trial and a US$100/month flat fee for dealers. The Hispanic consumer market boasts a spending power of US$1.7 trillion, with a 50% increase in Spanish searches amounting to over 3.5 billion per year. autogozo’s launch is timely, addressing the need for targeted marketing efforts towards the 53% of Hispanic adults who prefer to search in Spanish.

  • PepsiCo


PepsiCo, Inc. announced the return of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition – a collaborative program that provides funding and pairs breakthrough start-ups with PepsiCo experts to help grow their businesses. For the second consecutive year, this edition of Greenhouse Accelerator will focus on elevating high-potential Hispanic-owned CPG food and beverage startups that demonstrate the promise of transforming the industry with snacks and beverages that are better for people and the planet. According to the U.S. Hispanic Chamber of Commerce (USHCC), Latino businesses generate US$800 billion for the U.S. economy yearly1, but they have the potential to generate much more if provided greater access to business-critical resources. Programs like the Greenhouse Accelerator Program are providing businesses with the training and access to capital needed to continue to strengthen the U.S. economy. Aspiring food and beverage businesses engaged in the creation or sale of consumer goods on a national scale can submit their applications for the Greenhouse Accelerator: Juntos Crecemos Edition program. This initiative is part of pep+ (PepsiCo Positive)’s transformation agenda, aiming to foster a more circular and inclusive value chain. To apply, visit PepsiCo‘s Greenhouse Accelerator Program aims to support promising businesses by providing a US$20,000 grant and a five-month mentorship program to address specific challenges such as brand development, scaling technology, and go-to-market strategy. Finalists will present their progress to an expert committee throughout the year, with one business winning a US$100,000 grand prize in November.  The program, now in its ninth iteration, seeks to foster entrepreneurial growth, with applications closing on May 6. More information and application details can be found at

  • Credit One Bank 

Credit One Bank named full-service agency Deutsch LA its agency of record across creative, media, and brand work, Adweek reported. The brand team broadened its scope beyond traditional media by including integrated agency rivals in the pitch. The TRG Agency, a full-service agency based in Dallas, had been the incumbent, collaborating with Credit One for approximately five years. This partnership signals a fresh start for Credit One as it implements a growth strategy aimed at expanding its influence within the competitive financial services sector.


Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Get our e-letters packed with news and intelligence!