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T-Mobile
Following a competitive review, T-Mobile US, Inc. named Dentsu Creative its lead creative agency. As the Un-carrier, we’ve always pushed the status quo to take a radically different approach to meeting consumer needs,” said Mike Katz, President of Marketing, Strategy and Products, T-Mobile. ” Initiative continues as T-Mobile’s media planning and buying agency. Emma Vélez-Lopez, Sr. Manager, Metro Brand and Advertising, T-Mobile will be one of the key speakers at Portada’s Marketing in Multicultural America Summit on March 5 in New York City. In a recent reorganization, Vélez was put in charge of T-Mobile’s prepaid business. She reports to Ronan O’Mahony, Senior Director, Brand & Advertising at T-Mobile. Separately, Hector Garcia, is now manager of Multicultural Advertising and Sponsorships. Previously, he was Senior Manager of Multicultural Advertising. Diego Osuna, continues in his position of Hispanic Marketing Strategy Lead.
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Chispa
Julia Estacolchic, Sr. Director of Brand Marketing at Match, tells Portada that Match.com’s Latin dating app Chispa’s “Fluent in Amor” campaign will continue until the Valentine’s Day 2024 season ends. “The campaign’s end date will also depend on performance; we are continuing to test different versions,” Estacolchic notes. The campaign debuted on November 6, 2023, and includes streaming, cable, digital, social, (Meta, TikTok, Youtube), influencer marketing, PR, and In-App. Streaming and cable media are broadcasting spots in Spanish and Spanglish. The properties used include Hulu, Viacom, E!, Telemundo, and Univision. An OOH test was activated in the Miami Wynwood district. Creative was developed by the creative agency Majority. (Check out our interview on influencer marketing trends with Estacolchic!)
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Eli Lilly
Eli Lilly and Company announced LillyDirect™, a new digital healthcare experience for patients in the U.S. living with obesity, migraine, and diabetes. LillyDirect offers disease management resources, including access to independent healthcare providers*, tailored support, and direct home delivery of select Lilly medicines through third-party pharmacy dispensing services. “A complex U.S. healthcare system adds to patients’ burdens when managing a chronic disease. With LillyDirect, our goal is to relieve some of those burdens by simplifying the patient experience to help improve outcomes,” said David A. Ricks, Lilly’s chair and CEO. “LillyDirect offers more choices in how and where people access healthcare, including a convenient home delivery option to fill Lilly medicines they have been prescribed.”
- LillyDirect Pharmacy Solutions is a digital pharmacy for select Lilly medicines powered by third-party online pharmacy fulfillment services.
- Disease state and healthcare educational information to help empower and support patients on their care journeys.
- Access to independent telehealth providers that could complement a patient’s current primary care team or be an alternative to in-person care for certain conditions.
- An independent search tool that allows a patient to find healthcare professionals near them if they prefer in-person care.
At this exclusive event on April 11, 2024 brand decision-makers and marketing service suppliers will share and accelerate knowledge on crucial topics, including Latin American marketing, e-commerce marketing, and leveraging marketing technologies. To find out about thought leadership and networking solutions at Portada Live involving many brand decision-makers, don’t hesitate to contact Sales Director Irma Gutierrez at [email protected].
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Verizon
Total by Verizon, a prepaid no-contract wireless provider from Verizon, is making a significant play to reach Latino audiences during the Big Game on the nation’s largest Spanish-language TV network, Univision. The new 30-second ad will air during the first commercial break of the second quarter. TelevisaUnivision will air its first-ever broadcast of the Big Game, and Total by Verizon will debut new advertising creative. The brand hopes to inspire Spanish-speaking game watchers to switch to one of its service plans as a new way to save on the network America relies on. The new advertisement is part of a 360-degree campaign created by Ogilvy. “Total by Verizon’s appearance during the Univision telecast of the Big Game marks our commitment to serving Latino audiences authentically and in language, and it’s just the beginning,” said Angie Klein, President of Verizon Value organization. “We are here to change people’s perceptions of what prepaid wireless is all about by offering the power of Verizon’s 5G network, with no contracts and no credit checks.” A retail brand opening new locations in urban markets across America, Total by Verizon features a broad lineup of devices, generous benefits, and no-contract service plans for both single-line accounts and families for as low as $25 a line per month for unlimited 5G data. Perks on select plans include unlimited calling to five countries of your choice, Disney+, access to 5G Ultra Wideband, and generous hotspot allocations.
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TurboTax
Intuit Inc. the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, launched its 2024 TurboTax brand campaign, “Make Your Moves Count.” Celebrating those who are carving their path, making bold moves, and living in new and modern ways, the campaign showcases how TurboTax supports customers regarding the tax implications of those moves. The company also announced its return as a Super Bowl LVIII advertiser for the 11th consecutive year. More details about the TurboTax Super Bowl spot will be forthcoming. The integrated “Make Your Moves Count” campaign is anchored by seven films, including two Spanish language spots. It spans broadcast, digital, audio, and social, as well as digital partnerships with Twitch, TikTok, BuzzFeed, and Roku. The brand campaign was created in partnership with R/GA, a creative innovation company that is part of The Interpublic Group of Companies (IPG). Showcasing TurboTax’s unwavering commitment to catering to diverse individuals’ unique tax needs and situations, the films celebrate people’s various moves throughout the year. Each story is told from the point-of-view of a TurboTax Expert who makes their customers’ moves count by filing with 100% accuracy and their best tax outcome, guaranteed:
- Boater Home: Two people outmaneuver the housing market by buying a houseboat. Then their TurboTax Expert helps them navigate filing as first-time homeowners with 100% accuracy.
- Tradición Familiar (Spanish Language): One woman breaks generations of family tradition to start her own business, and her TurboTax Expert takes on her taxes and delivers her maximum refund.
- Streamer: When one person shifts careers from delivering packages to streaming video games, their TurboTax Expert takes the wheel at tax time to maximize their refund.
- Moon: This investor rode the stock market to the moon and back, and her TurboTax Expert makes sure all of her gains and losses count.
- Free Connoisseur: As a connoisseur of anything that’s free, this TurboTax user discovers that he can file his taxes for free and get his maximum refund with TurboTax.
- Boss Mom: While working a full-time job as a lawyer, and juggling the responsibilities of a single-mom, a woman counts on her TurboTax Expert to file for her with 100% accuracy.
- Boda Sorpresa (Surprise Wedding): After spontaneously getting married during their community’s annual gathering, one couple partners with a TurboTax Expert who files their joint taxes and guarantees their maximum refund.
